Account-Based Marketing Manager - AI Data Services

Job Purpose

Own the marketing strategy for TrainAI, one of our flagship products, across a portfolio of named target accounts. Partner with the sales lead on account planning, then build the account-specific narrative, content and engagement that grow each account from first project to scaled revenue, while contributing to broader cross-account marketing motions.

About TrainAI by RWS

Training or fine-tuning artificial intelligence (AI) requires data. LOTS of data. However, not just any data will do – our clients need responsible AI data that’s targeted, accurate and reliable to ensure machine learning (ML) success. But preparing AI training data is a monumental task that can take up the vast majority of AI project time, leaving AI teams with precious little time to focus on developing, deploying and evaluating ML models. TrainAI by RWS helps our clients address this challenge head-on.

With a seamless blend of technological understanding and human intelligence, TrainAI by RWS provides complete, end-to-end data collection and content generation, data annotation or labelling, human-in-the-loop data validation and generative AI data services for all types of AI, in any language, at any scale, based on the principles of responsible AI. Today, TrainAI supports four of the world’s top five technology companies, enhancing the performance of their generative AI applications by providing services such as prompt engineering, response refinement and red teaming with locale-specific domain experts across a broad range of topic areas and educational levels.

For further information, please visit: RWSTrainAI

Job Overview

Key Responsibilities

Based on each target account’s unique story, work closely with TrainAI BDM(s) to complete the following for assigned accounts:

Account planning and intelligence

• Provide input into TrainAI account plans: account research, stakeholder map, key entry points/opportunities for TrainAI, bridge localization relationships into data services, ABM strategy etc.
• Run continuous account research so positioning and ABM strategy stays current and relevant to what the account is actually doing

Account narrative and assets

• Custom-tailor TrainAI cross-channel communications and ABM campaigns to directly address each account’s specific needs and challenges: personalized, account-specific sales enablement materials (presentations, one-pagers, brochures etc.), proposals/RFP responses, emails, ads, web content etc.
• Sustain a weekly communications cadence with TrainAI BDM(s), to plan and execute strategic communications into each target account on a regular basis

Reporting

• Work with marketing operations to maintain detailed, real-time TrainAI ABM reporting on key metrics/KPIs: account engagement, buyer engagement, MQAs, sales cycle length, deal size and revenue impact

ABM framework

• Contribute to a shared AI-based TrainAI ABM framework so each successful ABM play transfers to other TrainAI accounts

Other cross-account activity

Support cross-account TrainAI marketing motions as needed: brand awareness campaigns, organic social media management, value-added content production and event participation.

Skills & Experience

Required

• 3+ years’ ABM or strategic account marketing experience into large, complex B2B enterprise or hyperscaler accounts with technical buyers and lengthy, multi-stakeholder sales cycles
• Passionate about the AI industry with a willingness to learn and develop sufficient technical knowledge to be able to hold a real conversation about AI training data with an ML lead
• AI-first ways of working:

• Curious, fast-learning and genuinely willing to evolve how they work
• Already uses AI to compress research-to-asset from weeks to hours
• Keeps judgment on quality – knows when the AI draft is confidently wrong
• Grows into extending and improving reusable skills and agents rather than only consuming them

• Familiar with ABM tech/tools such as 6Sense, Influ2, Mutiny etc.
• Comfortable being the only marketer in the room with sales, and commercially literate – can read a pipeline and a stakeholder map
• Works fluently across disciplines and specialist teams

Preferred

• Experience working in the AI data services space a definite plus

Benefits

At RWS, we believe great people do their best work when they feel supported, empowered, and able to thrive both professionally and personally. That's why we offer:

• • Generous time away from work – Start with 25 days of paid time off (15 vacation days and 10 sick days), plus company holidays, a birthday day off, and paid time for volunteering in your community.
  • Comprehensive parental leave – Enjoy 100% paid parental leave, giving you the time and support you need during life's most important moments.
  • Retirement savings support – Plan for your future with our 401(k) retirement plan and company match.
  • Flexible ways of working – Benefit from our company-wide agile work policy, designed to support flexibility, trust, and work-life balance.
  • Growth and development opportunities – Access ongoing learning, professional development programs, and opportunities to expand your skills and career.
  • A collaborative and inclusive culture – Join a team of talented, supportive colleagues in a global environment that values diverse perspectives, innovation, and continuous learning.

Location

US and Canada

Base Pay

$110,000 - $125,000 / year

Actual rate of pay may vary based on factors including, but not limited to: position offered, location, education, training, and/or experience. Total compensation may also include variable incentives, bonuses, benefits, and/or other perks, as outlined in any formal offer made.

Life at RWS

Life at RWS - If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you’ll love life at RWS.

Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career.

In return, we expect all our people to live by the values that unite us: to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients.

RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.

RWS Values

Get the 3Ps right – Partner, Pioneer, Progress – and we´ll Deliver together as RWS.

Recruitment Agencies: RWS Holdings PLC does not accept agency resumes. Please do not forward any unsolicited resumes to any RWS employees. Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.