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Advertising Sales Representative

@ Torstar

Peterborough, Ontario

On-siteFull-time
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Overview

Metroland Media is hiring an Advertising Sales Representative for a full-time field sales role covering Peterborough and surrounding areas. The role builds and grows a local client book through on-site visits, prospecting and designing advertising plans across print and digital media. Pay is an OTE of $60K to $75K+ with a guaranteed base, uncapped commission and quarterly bonuses; a valid G licence and reliable transport are required.

Responsibilities:

  • Visit clients on-site in Peterborough and area
  • Prospect and pursue new business opportunities
  • Grow existing accounts and client relationships
  • Build tailored advertising and media plans
  • Track pipeline and maintain CRM records

Requirements summary:

  • Proven track record of meeting or exceeding quota
  • B2B outside or field sales experience preferred
  • Valid G driver's licence and reliable transportation
  • Strong consultative selling and written communication skills
  • PCI compliance required

Tools & skills

Source and dates

Employer career site / ATS feed · smartrecruiters

Employer posting date
2026-10-08
First seen by our source
2026-10-08
Source record updated
2026-10-10

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SeniorityEntry level
DepartmentSales
Hours per week40 (estimated)
Travelair: none · ground: moderate
Work settingClient sites, Office, Vehicle
PositionSitting and standing
Physical demandsphysical low · computer high
LanguagesEnglish
Licences & certificationsPCI compliance
Driver’s licencerequired, own vehicle
Encouraged to applyPeople with disabilities
Perks mentionedPerformance bonus

Summary and details written by AI from the posting; the employer’s posting is the authority.

Torstar

Saved company profile

Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.

Full company description

Torstar Corporation is a leading Canadian media and data company that aims to help people better understand the world and each other. Built on a long and distinguished history in daily and community newspapers and nationally recognized digital businesses, The Torstar Group of Companies includes The Toronto Star, The Hamilton Spectator, the Waterloo Region Record and other regional daily news brands, as well as 75 community news brands across Ontario with a number of digital properties including eyeReturn, VerticalScope, Homefinder.ca and Save.ca. Our flagship newspaper, the Toronto Star, was founded in 1892, and its website, thestar.com, is now one of the most-visited newspaper sites in the country. Today over 2500 dedicated employees work together to continuously improve how we serve our customers and clients and report on the most important stories affecting people's lives.

LinkedIn followers
8,869
People associated on LinkedIn
176
Reported office locations
  • One Yonge Street, Toronto, Ontario M5E 1P9, CA
Business categories
  • News
  • Publishing
  • Digital Media
Other recorded names
  • Torstar
  • Torstar Corporation
Profile identifies a recruitment agency
No
Reported total investment
0

Currency and observation date were not supplied; this is not a current valuation or a funding round.

Torstar Corporation is a leading Canadian media and data company that aims to help people better understand the world and each other. Built on a long and distinguished history in daily and community newspapers and nationally recognized digital businesses, The Torstar Group of Companies includes The Toronto Star, The Hamilton Spectator, the Waterloo Region Record and other regional daily news brands, as well as 75…

FieldValue
IndustryNewspaper Publishing
Company size1,001-5,000 employees
HeadquartersToronto, Ontario
Organization typePrivately Held
Year founded1892
Open jobs on Jobsy8
LinkedInView page
Job description

Company Description

Metroland Media is a dynamic Media Company delivering vital business and community information to millions of readers across Ontario each week. With a healthy product offering in-print, online, trade shows and distribution networks, no target is unreachable. We are Ontario's largest and most successful community news and information source, provides local news and multi-media marketing solutions in Canada's heartland. The Peterborough Examiner is a newspaper that services Peterborough, Ontario and area.

To connect with us, visit www.metroland.com.

Our Commitment To Diversity: We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe that what makes us different, makes a difference. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.

Job Description

Are you a dynamic sales professional with a passion for digital media? We’re looking for you to join our established, well-known media brand as a Sales Professional! With a reputation for excellence and innovation, we’re seeking someone with experience in a digital media environment to drive our continued success.

This role requires you to visit clients in the Peterborough and surrounding areas.

  • Unlimited Earning Potential: OTE: $60K–$75K+. Inherit an established, active local account list from Day 1 to ensure immediate commission momentum. We provide a guaranteed base salary and commission on every sale, and quarterly bonuses. Uncapped commission on every sale.
  • Road Support: Mileage Reimbursement, a company laptop and smartphone.
  • Own Your Territory: Build your own sales business within our organization. You control your growth, your network, and your success.
  • Growth Opportunities: Access to your continuous learning, professional development, and the tools you need to succeed
  • Supportive team: Collaborate with a dedicated team of professionals committed to your success and invested in your growth
  • Proven Brand: Join a media powerhouse with credibility, resources, and market presence

What you will do

  • Build & Nurture Relationships: Develop deep, consultative relationships with clients through regular on-site visits and strategic account planning
  • Hunt for New Business: Proactively identify and pursue new client opportunities through networking, referrals, cold outreach, and market research
  • Farm Existing Accounts: Grow your existing book of business by understanding client needs, delivering results, and positioning new solutions
  • Develop Strategic Solutions: Create tailored advertising and media plans that solve client challenges and drive measurable results
  • Stay Ahead of the Curve: Monitor market trends, competitor activities, and industry developments to identify opportunities and position solutions
  • Drive Results: Achieve and exceed ambitious sales targets while maintaining accurate records of all client interactions and sales activities
  • Collaborate Strategically: Work with marketing and product teams to deliver compelling presentations and proposals that win business
  • Pipeline tracking: Forecast accuracy and CRM hygiene that supports your efforts

Qualifications

Experience: B2B outside/field sales experience (preferred, but we will train a natural-born hunter).

We are looking for someone with:

  1. A proven track record of hitting and exceeding quota
  2. Strong consultative selling, presentation, and written communication skills
  3. Self-direction, strong time management, and comfort with a remote work model
  4. A solid grasp of digital advertising platforms, audience strategy, and where the market is heading is considered an asset
  5. Mandatory travel for on-site client meetings in the Peterborough region.
  • Requirement: Valid G driver's license and reliable transportation
  • Hunter Mentality: Comfortable with prospecting, cold calling, and pursuing new opportunities.
  • Farmer Discipline: Excellent at nurturing relationships, understanding client needs, and growing accounts strategically
  • Relationship Builder: Natural ability to establish trust, communicate value, and maintain long-term client partnerships
  • Entrepreneurial Mindset: Self-motivated, independent, and driven to build and grow a territory
  • Strategic Thinker: Ability to develop customized solutions and present ideas clearly and persuasively
  • Market Savvy: Strong understanding of digital and traditional media platforms, advertising strategies, and market trends is considered an asset

Please note: This role involves handling client credit card information. Being PCI compliant is required, and training is provided during onboarding.

Additional Information

We are committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.

This posting is for an existing vacancy. Our Applicant Tracking System (ATS) uses AI for initial screening and assessment; however, all final selection decisions are made by our Hiring Managers.

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