Aftermarket Sales Representative

We are looking for a dedicated, ambitious, and enthusiastic After-Sales Representative with an entrepreneurial mindset, eager to grow in a pleasant and dynamic work environment.

Crown Lift Trucks is Canada’s leading distributor of material handling equipment. We are an industry leader and considered a one-stop shop for all material handling needs. Crown Lift Trucks Canada operates eight full-service branches in Ontario and Quebec, offering complete service solutions including maintenance programs, parts supply, and training.

BENEFITS AND PERKS

• Base salary + Commission + Car allowance
• Comprehensive benefits including: medical, dental, vision, short- and long-term disability, life insurance, etc.
• Pension plan
• Opportunities for advancement and ongoing professional development

POSITION SUMMARY

Reporting to the Aftermarket Sales Manager, the Aftermarket Sales Representative (ASR) is responsible for maximizing the sales of service and parts to new accounts within an assigned territory through intensive sales activities. They will target small, medium, and large enterprises to identify and qualify opportunities and, when appropriate, enter into a sales process. The ASR will continually seek new and innovative ways of identifying opportunities, growing their account base and cross-selling other Crown products into their existing accounts. They may also assist in the development of customer relationships by reviewing customer satisfaction with service and parts support and assist in the resolution of any complaints in this area.

Based in Ottawa, this territory covers Ottawa Central and East, extending along the Ottawa River through Prescott-Russell County to the Ontario–Québec border. The southern boundary follows Highway 43 and includes all areas east of the Rideau River. The territory also includes a strong customer base in Gatineau and encompasses the broader Outaouais region of Québec.

POSITION DESCRIPTION

• Cultivate new service and parts business opportunities through the engagement of current and prospective customers.
• Build and maintain secure client relationships based on a “Partnership in Success” strategy focused on customer retention and development. This individual exemplifies a “Service Excellence” culture built on the foundation of Crown’s Integrity Service Value Proposition.
• Grow Crown’s market share and presence by promoting all of Crown’s products, programs, and services. Achieve sales and performance objectives set for assigned territory. Maintain accurate and up-to-date records of all calls and customer interactions using company programs.
• Provide ongoing market intelligence about competitor activities and trends. Participate in various checkpoint communication meetings with both management and branch personnel.
• Perform account partnership and parts and service reviews, fleet surveys, contract/agreement renewals and presentations based on account parameters and requirements.
• Participate in training and personal development seminars and programs as directed by management.
• Present and negotiate programs, agreements, and contracts with current and prospective customers within established guidelines. Participate in on-going product launches and introductions. Perform joint sales calls with all departments (i.e. equipment sales, rentals) as well as vendors, management, and supervisors as necessary.

FUNCTIONAL TASKS

• Identify new business opportunities and develop sales strategies to effectively promote Crown’s services to these prospective customers.
• Manage the entire sales cycle from initial contact to identifying needs, leading demonstrations, presenting proposals and on to closing deals.
• Develop existing customers to maximize the revenue potential.
• Build trust and confidence with prospects and customers as a catalyst for growing accounts.
• Enter and keep current all relevant information pertaining to these sales activities in the company’s business systems.

KNOW HOW & EXPERIENCE

• Post-secondary schooling. A four-year degree is desirable for this position.
• Valid driver’s license.
• Computer skills and working knowledge of Excel and Word programs.
• Sales background. 3 years of experience in an industrial field is preferred.
• Excellent communication and interpersonal skills required and demonstrated customer relations ability.
• Demonstrated problem solving and decision-making skills, excellent organizational and planning skills.
• The ability to work independently and as part of a team as well as a safety focused self-starter who takes pride in a job well done.
• The ability to work with tight deadlines and has a strong sense of urgency and have excellent analytical and above average negotiating skills.
• Proficiency in spoken and written English and French is required to meet client needs.

At Crown Lift Trucks, we believe in fairness and transparency. While most of our hiring decisions are made by people, we may use technology, including AI-based tools, to assist with parts of the process such as screening or assessments. If this happens, it is always supported by human review.

We welcome applicants with diverse backgrounds and do not require Canadian work experience for this role.

This job posting is for an existing vacancy (not for a future candidate pool).

Please note that we currently require all new hires to complete a criminal reference check to be eligible for employment.

We are an equal opportunity employer. Crown Lift Trucks will provide accommodations throughout the recruitment and selection process to applicants with disabilities. If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require to ensure your equal participation.

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