Associate Trade Marketing Manager (Contract)

Full Job Description

Company Overview CanPrev Natural Health is a dynamic and innovative company dedicated to providing exceptional products in the natural health industry. We grew out of the desire to make natural medicine safe, effective and accessible to everyone. And for close to two decades, we continue to believe and strive to help empower and inspire Canadians to take charge of their health. Role Overview We are looking for a strategic, organized and collaborative Associate Trade Marketing Manager to lead retail marketing initiatives across health food stores, online retailers and key accounts. Working closely with the Sales and Marketing teams, this individual will develop and execute impactful promotional programs that strengthen retail partnerships, increase brand visibility, enhance shopper engagement and drive measurable sales growth. In this role, you will oversee a portfolio of retail marketing initiatives, including national flyer programs, digital advertising, product launches, in-store displays and integrated promotional campaigns. You will also directly manage and mentor a Trade Marketing Specialist, providing leadership, coaching and direction while ensuring consistent execution, reporting and continuous improvement across programs. The ideal candidate is a sales-focused marketer who thrives in a fast-paced environment, enjoys building strong retail relationships and can translate commercial objectives into effective marketing programs.

Key Responsibilities

• Team leadership: Directly manage, mentor and support a Trade Marketing Specialist, providing clear direction, coaching and opportunities for professional development.
• Performance management: Establish team objectives, provide ongoing feedback and support performance reviews, training and development.
• Retail & Trade Marketing Strategy Promotional planning: Develop and execute retail marketing programs across health food stores, online retailers and key accounts, including national flyer programs, retailer promotions, digital advertising and seasonal campaigns.
• Shopper marketing: Identify opportunities to increase brand visibility, shopper engagement and product conversion through impactful in-store and online activations.
• Cross-functional collaboration: Partner closely with Sales, Marketing, Creative Services and external partners to ensure retail marketing initiatives align with broader business priorities.
• Retail partnerships: Collaborate with Sales to understand account objectives, retailer requirements and business opportunities, translating them into effective marketing programs.
• Process improvement: Standardize workflows, reporting practices and project management processes to improve team efficiency and consistency.
• Product launches: Support new product introductions through coordinated retail marketing plans, promotional materials and channel-specific activations.
• Budget management: Manage retail marketing budgets, campaign spending and resource allocation to maximize return on investment.
• Campaign execution: Oversee project timelines, deliverables and execution across multiple retail marketing initiatives.
• Creative development: Develop creative briefs and oversee the development and approval of artwork, promotional materials and point-of-sale assets.
• Vendor management: Coordinate with external vendors, agencies and production partners to ensure quality, cost-effectiveness and timely delivery.
• Trade Shows & Industry Engagement B2B trade shows: Plan, coordinate and represent CanPrev at industry trade shows and events.
• Industry relationships: Build relationships with retail partners and industry stakeholders to identify emerging opportunities and strengthen brand presence.

Key Skills

• Strong understanding of trade marketing, shopper marketing, retail media and promotional campaign development.
• Ability to translate sales objectives and retailer requirements into strategic, sales-focused marketing initiatives.
• Strong project management skills, with the ability to manage multiple priorities, budgets and timelines simultaneously.
• Experience developing creative briefs and managing the production of point-of-sale materials and retail marketing assets.
• Analytical skills, including campaign reporting, budget tracking and return-on-investment analysis.
• Excellent communication and relationship-building skills, with the ability to collaborate across Sales, Marketing, Creative Services and external partners.
• Demonstrated leadership and coaching abilities, with a focus on team development, accountability and collaboration.
• Proactive, adaptable and solutions-oriented, with strong attention to detail and the ability to thrive in a fast-paced environment.

Key Qualifications

• Degree or diploma in Marketing, Business, Communications or a related field, or equivalent practical experience.
• 2–5+ years of experience in marketing, trade marketing, shopper marketing or strategic planning, including leadership responsibilities.
• Experience developing and executing retail promotional campaigns, including flyer programs, digital advertising, product launches and in-store displays.
• Experience managing marketing budgets, project timelines, vendors and campaign performance. Strong proficiency in Microsoft Excel and project management tools.
• Demonstrated experience coaching, mentoring or managing team members.
• Experience in health food retail or the natural health industry is considered an asset.
• Holistic Nutrition Certification is considered an asset.
• Bilingual candidates are considered an asset.

Employment Details:

• This is a full-time contract position for up to two years.

How to Apply:

• Please submit your resume and a cover letter outlining your qualifications and explaining why you are the right fit for this opportunity.
• We thank all applicants for their interest in CanPrev Natural Health; however, only chosen applicants will be contacted. We regret that we are unable to respond to individual inquiries about application status.
• CanPrev Natural Health is an equal opportunity employer that fosters an inclusive, equitable and accessible environment. Please notify us if you require accommodation at any time during the recruitment process.