Posted 14 days ago
Creative Strategist
@ Primer
Canada
Overview
Primer, a performance-creative agency, is hiring a part-time Creative Strategist on an hourly basis, likely starting with a test project. The role writes creative briefs, UGC scripts and ad direction for paid social on Meta and TikTok, supports concepting, and QAs assets under a senior Creative Strategist. The role is hybrid between junior strategy and creative coordination, with a stated path toward owning client accounts.
Responsibilities:
- Write creative briefs and UGC scripts for designers and creators
- Shape creative direction for client assets
- Contribute hooks, angles and formats to concepting
- Translate performance data into creative input
- QA assets against brief, brand and spec
Requirements summary:
- 3+ years in performance creative or paid social
- Portfolio of briefs, ad copy or concepts
- Strong writing for briefs and ad copy
- Ability to write UGC scripts
- Understanding of CTR, CPA and ROAS
- Knowledge of what performs on Meta and TikTok
Tools & skills
Source and dates
Source type not verified · apify-linkedin
- Employer posting date
- 2026-10-27
- First seen by our source
- 2026-11-10
- Source record updated
- 2026-11-10
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Experience | 3+ years |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Home |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Primer
| Field | Value |
|---|---|
| Open jobs on Jobsy | 2 |
About Primer
Primer is a performance-creative agency. We build the ads that drive real results for our clients: static, video, and UGC for paid social on Meta and TikTok, backed by strategy, media, and landing-page work. We operate in pods (creative strategists, designers, and production managers working a shared book of clients) and we move fast, iterate constantly, and let performance data tell us what to make next.
The Role
We're bringing on a Creative Strategist to support creative strategy and brief-writing across client accounts. This is a hybrid role: part junior creative strategist, part creative coordinator. You'll write the briefs our designers execute against, help shape the creative direction of a client's assets, and contribute to concepting and strategy, all with the support of a senior Creative Strategist.
We're starting this as a part-time, hourly engagement, likely with a test project up front. It's built as a genuine on-ramp, with room to grow (below).
What You'll Do
- Write clear, actionable creative briefs (ad copy, UGC scripts, video, landing-page direction) that a designer can execute on the first round.
- Help shape and manage the creative direction of a client's assets, keeping work on-brand and on-strategy.
- Contribute to concepting: bringing hooks, angles, and formats worth testing to the strategist you support.
- Help translate ad performance and customer insight into creative input, with a senior CS guiding the strategic calls.
- QA assets against brief, brand, copy, and spec before they move forward.
- Keep briefs, timelines, and status organized and current so the pod isn't chasing you.
Where This Role Can Grow
This is built as an on-ramp. You'll start supporting an account's creative direction and briefs alongside a senior Creative Strategist. As you build a track record, the path opens toward:
- Fuller account support: carrying more of the creative direction and brief load for an account.
- Independent strategy: making more of the data and concepting calls yourself, with lighter oversight.
- Owning accounts: growing into a full Creative Strategist who owns the client relationship and creative strategy end-to-end.
We'll be clear about what earning that growth looks like.
What You Bring
Required
- 3+ years in performance creative or paid social (agency or in-house), with a portfolio of briefs, ad copy, or concepts.
- Sharp writing: briefs and ad copy that come back needing refinement, not rework.
- Can execute on UGC: writes UGC scripts ready for a creator to film or a designer to cut.
- Enough fluency in ad performance (CTR, CPA, ROAS) to turn signals into creative input, with CS support.
- Knows what performs on Meta and TikTok.
- AI fluency (ChatGPT, Claude) in day-to-day work.
How You Work
- Proactive ownership. You move work forward without being asked.
- Organized and reliable across a part-time schedule and multiple deliverables.
- Direct, professional communication, and overlap with U.S. business hours.
- On camera for internal and external calls.
- Open to feedback and able to apply it without re-litigating.
Nice to Have
- Familiarity with Motion (creative analytics) or similar ad-performance tools.
- Prior agency experience with client-facing creative work.
Journal
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