Digital Marketing Account Manager

You've Managed Accounts. Now Own the Strategy.

If you're tired of the churn-and-burn agency model, and you want to own the strategy for a roster of home service pros you actually know by name, keep reading.

We're looking for a self-motivated strategist who can command a Zoom room and turn GA4 numbers into a story a home service business owner actually cares about. The kind of leader who spots the risk before the client does, brings the recommendation before anyone asks for it, and turns data into human connection. We're not looking for a middleman. We're looking for the bridge between client ambition and measurable growth.

If you've outgrown coordinating everything and deciding nothing, this is the role that shifts your career.

Why You'll Love Working Here

• Work remotely within Canada: Work from wherever you do your best thinking.
• Real work-life balance: Your evenings and weekends belong to you, and we mean it.
• Vacation you can actually take: A teammate covers your accounts while you're away, so you come back to a plan, not a pile of fires.
• Leadership that has your back: If a client crosses the line, we step in. You're never on your own with a difficult account.
• Specialists do the execution: Dedicated SEO, content, and video teams create the deliverables. You own the strategy, the relationship, and accountability for making sure it all gets delivered.
• Trusted to run your accounts: You lead the client conversation and make the everyday account calls without three layers of approval.
• Quarterly performance bonus: Tied to client NPS and account retention. When your clients win, you win.
• Performance-based pay increases: Your compensation grows as your results do.
• A clear growth path: From Account Manager to Senior Account Manager and beyond, earned on results, not tenure.

Ready to apply? Submit our online application form: https://join.digitalshiftmedia.com/account-management/

The form takes about 15 minutes. Strong applications move on to a practical skills assessment built from real account scenarios, and finalists meet the team on Zoom.

Your Day-to-Day

Picture it: 9 a.m. monthly review call with your plumbing client. You don't read them a dashboard. You tell them the story: qualified calls are up 22%, and the new geo pages booked 11 water heater replacements last month. Then you flag what they haven't thought about yet. Their slow season starts in six weeks, and you've already mapped a plan with our SEO and paid media teams to keep the phones ringing through it. The call ends with the client feeling like they have a partner in their corner, not a vendor on retainer.

That's the job. You're the bridge between our clients and our internal teams. Dedicated specialists create the deliverables, and you're accountable for making sure the work lands on time and on strategy, not for producing it yourself. You own the relationship, the strategy, the numbers, and the calm voice on the other end of the line when Google changes the rules overnight.

What You'll Do

• Serve as the lead point of contact for a curated portfolio of client accounts, managing expectations and building long-term trust
• Translate client business goals into integrated digital marketing strategies across SEO, Local Search and Google Business Profile, Local AI Search (GEO/AI-driven local visibility), paid social, video, content, and email
• Wrangle our internal geniuses (SEO wizards, paid media hawks, designers, developers, video producers, and creative leads) so the vision in your head actually ends up on the client's screen, on time and on budget
• Own the strategic roadmap for each account, building 6-to-12 month growth plans that move clients from local visibility to regional dominance
• Spot risks and opportunities before clients do, and bring proactive recommendations to every call instead of waiting to be asked
• Manage client marketing budgets, allocating spend across platforms for ROI and lead quality (10 booked jobs beats 100 form fills every time)
• Analyze campaign performance using Google Analytics 4, Google Search Console, Google Business Profile Insights, Meta Ads Manager, TikTok, and YouTube, then translate ROI, conversions, qualified leads, booked jobs, traffic, engagement, and video views into insights clients actually understand
• Lead monthly review calls and quarterly strategy sessions, presenting results and recommending next moves
• Onboard new clients and set the foundation for a strong, lasting partnership
• Be the calm centre when campaigns underperform. Diagnose what's off, point the right specialists at it, and communicate with clarity.

Who You Are

• Self-motivated and proactive. You take ownership without being managed into it, and you'd rather raise an issue early than explain it late.
• Customer-focused to your core. You measure your own success by whether the client's business grew.
• Exceptional relationship skills. Clients trust you, you act with integrity when nobody's watching, and you read every room (and Zoom), adjusting your tone and pace to whoever's across the table.
• 3+ years of digital marketing experience, with at least 2 years in a client-facing account management role (agency experience strongly preferred)
• Working knowledge of the digital marketing pillars: SEO, Local Search and Google Business Profile optimization, Local AI Search (GEO/AI-driven local visibility), paid social, video, content strategy, and email marketing
• Fluent in the reporting side of Google Analytics 4, Google Search Console, Google Business Profile, Meta Ads Manager, TikTok, and YouTube. The regular ongoing hands-on work isn't yours, but you do need to read a dashboard and tell the story behind the numbers.
• Proven ability to manage client budgets and make smart trade-offs across channels
• A true translator with a lead-quality mindset. You don't just report that "organic traffic is up 10%," you explain how it turned into 15 booked furnace installs, because booked jobs and revenue are the score, not vanity metrics.
• Extremely organized. You can juggle multiple accounts, deadlines, and stakeholders without dropping a thread.

Nice to Have

None of these are deal-breakers. If you bring them, even better.

• Experience marketing for home service businesses (HVAC, plumbing, roofing, electrical, etc.). If you have it, lead with it in your application.
• Familiarity with rank tracking and SEO tools like Ahrefs, SEMrush, or similar
• Comfort in the modern agency tech stack: project management tools (Asana, Monday, ClickUp), Slack, and a CRM (Salesforce, HubSpot, or similar)
• Proficiency with Google Sheets or Excel for analysis and reporting
• Degree or diploma in Marketing, Business, Communications, or a related field

About Digital Shift

Since 2007, Digital Shift has cut through the agency noise by building strong relationships, creating inclusive spaces, and delivering real results for home service businesses across Canada and the US. We believe every client is more than a number and every campaign is a chance to empower, connect, and grow. Join us and help make digital marketing more human.

Our Core Values

• Relationship Focus: Building lasting relationships with clients and business partners. (Translation: we know our clients' dogs' names.)
• Leadership: Empowering clients, partners, and each other.
• Strive for Excellence: Committing to high performance and corporate responsibility. (Translation: "good enough" isn't.)
• Teamwork & Team Synergy: Collaborating to make a real difference.
• Build Trust: Acting with integrity in everything we do. (Translation: we don't hide behind confusing reports.)
• Community Involvement: Giving back and making a positive impact.

If these read like how you already work, you'll fit right in here.

How to Apply

Ready to be the strategist clients actually trust? Apply by submitting our online application form:

https://join.digitalshiftmedia.com/account-management/

Digital Shift is an equal opportunity employer. We evaluate applicants based on their qualifications, skills, experience, and ability to perform the role.