Digital Marketing Operations Specialist

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers where your unique contributions drive success.

Ready to Make an impact?
The Digital Marketing Operations Specialist plays a key role in executing Sobeys Inc.’s digital content strategy across all banner web and mobile platforms. Reporting to the Manager, Digital Experience, this position supports an integrated vision to deliver a seamless, high-performing customer experience.
As the owner of the weekly content calendar and a key coordination point for business-as-usual (BAU) digital activities, you’ll manage planning, deployment, and optimization of recurring initiatives. Working closely with internal teams and external partners, you will help translate our digital experience vision into clear, impactful executions.

Here’s where you’ll be focusing:
• Lead cross-functional digital operations to align content execution, resolve blockers, and coordinate with internal teams (content, creative, analytics) and external partners to streamline workflows and support marketing strategies.
• Own and manage the weekly content calendar by leveraging Workfront and other tools, coordinating timelines, priorities, and dependencies across teams.
• Oversee accurate, timely, and localized content deployment across Sobeys Inc.’s web and mobile platforms, collaborating with the integration team on development workflows.
• Contribute to strategic planning and documentation of enhancements across web properties and digital marketing initiatives.
• Manage content publishing in Adobe Experience Manager (AEM), ensuring alignment with brand guidelines, UX standards, accessibility, and responsiveness.
• Ensure data accuracy and integrity across marketing platforms and tools, maintaining documentation and training materials.
• Track project progress, measure campaign performance, monitor KPIs, escalate issues, and identify opportunities to optimize processes.
• Implement and enforce marketing processes, workflows, and best practices to improve operational efficiency and consistency.
• Stay updated on platform capabilities, marketing technology trends, digital best practices, and recommend improvements to optimize marketing effectiveness.
What you have to offer:
• Bachelor’s degree in Marketing, Communications, Business, eCommerce, or a related field (or equivalent experience).
• 3–5 years of experience in digital marketing operations, campaign coordination, or content management.
• Strong experience managing digital calendars and workflows using tools like Workfront, Jira, or Asana.
• Proven ability to lead cross-functional meetings, align stakeholders, and clearly communicate marketing and technical requirements.
• Proficiency in content management systems (preferably Adobe Experience Manager) and digital publishing workflows.
• Familiarity with SEO, UX best practices, and accessibility standards (e.g., AODA/WCAG 2.0).
• Working knowledge of analytics tools such as Google Analytics and Google Tag Manager.
• Experience with CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign) is an asset.
• Bilingual (French/English) with strong written and verbal communication skills. The candidate will be expected to work with peers in other provinces in the development, development and implementation of tools and processes across Canada, as well as provide support to Sobeys employees across Canada
• Strong attention to detail and a high level of ownership and accountability.

Who we are
Sobeys is one of Canada’s leading grocery retailers, with more than 1,600 stores across all 10 provinces and banners including Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawtons Drug Stores. Our 128,000 teammates and franchise affiliates are passionate about delivering great food and exceptional experiences to our customers and communities.
Learn more about our story and culture:
Who We Are | Why Work With Us
Total Rewards
We offer a Total Rewards package designed to support teammates at work and in life. Depending on role and eligibility, teammates may receive health and dental benefits, retirement and savings programs including an Employee Share Ownership Plan, a 10% in-store discount at participating banners, virtual healthcare and an Employee and Family Assistance Program, learning and development opportunities, parental leave top-up, and paid vacation.
Sobeys is committed to providing a compensation structure that is flexible, equitable and competitive in the market to enable performance and growth. To learn more about this opportunity including the expected range of compensation in accordance with Pay Transparency Legislation where required please click the “I’m interested” or "Apply" button above. Individual compensation is determined based on qualifications, experience, and internal equity within the range provided.
Additional Information
External websites may share our organization's job postings which includes compensation information based on similar roles and market benchmarks. These figures are provided for general comparison purposes only and are not issued or verified by our organization.
We may use Artificial Intelligence (AI) tools to support efficiencies in the candidate screening, assessment, and recruitment processes. These AI tools do not make hiring decisions on behalf of the Company. Hiring decisions are made by our Hiring Teams.
Sobeys is committed to creating accessible and inclusive hiring processes. We will work with applicants requesting accommodation at any stage of the recruitment process.
Please note: Successful candidates will be required to provide documentation to prove their legal ability to work in the position during the onboarding process. Documentation will be assessed by the employer prior to commencement of work.