Digital marketing specialist

Are you fueled by marketing just as much as adrenaline? Are you creative, versatile, and quick to get the hang of new digital platforms?

At PSL Karting, we don’t just sell karting parts and equipment — we live and breathe racing every day. With a strong presence and an established reputation across North America, we’ve been supporting drivers, teams, and racing enthusiasts for years.

Now, we’re looking for a creative, resourceful, and passionate individual to help grow our brand’s presence, both online and at the track. If you’re looking for a job where no two weeks are alike, where you can bring your ideas to life, and where your office might occasionally be a karting circuit, we want to hear from you!

You’ll be responsible for our digital presence and play an active role in strengthening the PSL Karting brand.

Your responsibilities will include:

• Maintaining and optimizing our website.

• Managing products, promotions, and content for our online store.

• Working with our web agency to optimize our Google Ads campaigns.

• Collaborating with our social media agency to develop our social media strategy and advertising campaigns.

• Creating photo and video content for our various social media platforms.

• Capturing behind-the-scenes moments at racing events to produce authentic, engaging content.

• Helping develop our content calendar and bringing forward new ideas to strengthen and evolve our brand.

• Writing email newsletters and managing our subscriber database.

• Monitoring competitors, digital trends, and marketing best practices.

You might be the perfect fit if you:

• Have a passion for motorsports, karting, or racing (a major asset!).

• Are bilingual in French and English.

• Are creative, self-motivated, and resourceful.

• Can manage multiple projects at once.

• Have strong organizational skills and take initiative.

• Are available to work some evenings and several weekends during the racing season.

• Hold a valid driver’s license and are willing to travel to events.

• Experience in digital marketing.

• Experience with an e-commerce platform.

• Familiarity with WordPress or a similar content management system (CMS).

• Knowledge of Google tools such as Analytics, Ads, and Search Console.

• Experience creating photo and video content, including filming and editing.

• Familiarity with Meta platforms, Instagram, TikTok, and YouTube.

• Starting salary of $55,000 per year, depending on experience.

• 40-hour workweek.

• Group RRSP plan.

• And most importantly, the opportunity to work in an exciting, fast-paced industry!

Because here, you’re more than just a number. You’ll be part of a well-established company in the karting industry, where ideas are heard and your work can make a real impact on our growth.You’ll work in a passionate, dynamic environment where there’s never a shortage of challenges. You’ll also have the opportunity to experience racing events from the inside, meet drivers and teams, create unique content, and help grow the presence of a brand recognized throughout the industry.If you’re looking for a role where marketing meets speed, innovation, and passion, we can’t wait to meet you!