Director, Paid Media

TITLE Director, Paid Media
DEPARTMENT Paid Media
DIVISION NP Digital Canada
LOCATION Remote/Hybrid - Toronto or Montreal

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

NPD Canada is seeking an experienced Director of Paid Media to help our growing Paid Media team while serving as a trusted resource for our prospective and existing clients. The ideal candidate for this role is someone who has experience building and leading paid media strategies at a digital marketing agency. You love building integrated media strategies for clients to achieve their business goals, and you know that no “one size fits all” approach will ever get optimal results for your clients. You’ve built hundreds of media plans, and equally important, you have the storytelling ability to bring those plans to life. You earn the trust of CMOs and CEOs by showing them thoughtful insights, compelling strategies, and clever uses of multiple paid channels to drive meaningful impact to their business.

As the Director of Paid Media Strategy, you will be responsible developing innovative paid media strategies, media plans, budget proposal and media flowcharts for NPD’s advertising clients. You will work closely with other Directors for specific paid media tactics within the department to make sure we are developing innovative, full funnel paid media strategies that help our clients reach their target audience. The Director will oversee the effective spending and follow-through of global media budgets within programmatic display, native, paid social, digital video, paid search, sponsorship, and more.

This is a brand new position for our growing department. To qualify, applicants must reside and be authorized to work in Canada. There will be some light travel to our offices, so applicants in the greater Toronto or Montreal area will be prioritized.

ABOUT THE RESPONSIBILITIES

Reporting to the Managing Director, The Director, Paid Media will be responsible for overseeing paid media strategy with a focus on growing revenue and improving client performance health.

Responsibilities include but are not limited to:

• Leads the development of the digital media strategy for select NPD advertising clients; focusing on media tactics throughout the consumer journey; provides guidance for Digital channel strategy
• Work with SMEs to develop integrated approaches for our clients & prospects
• Proactively identify opportunities to grow and expand business aligned to NP Digital capabilities
• Conduct market research & strategic briefs to guide the Paid Media department
• Create integrated media plans that forecast actual business results for our clients
• Identify needs of clients and help translate those needs into deliverables and SOWs
• Architect data & measurement strategies to show a clear ROI from our efforts
• Provides mentorship, structured assistance, instruction, and inspiration to the team of digital strategists
• Plays an active role in pitches for renewals, upsells, and new accounts for clients where a higher-level of subject matter expertise is needed
• As needed, plan, manage, and execute integrated Digital Media campaigns, including but not limited to account setup, strategy development, organization, and management

ABOUT YOU

• 8+ years of experience in digital marketing strategy with a focus across Paid Search, Paid Social, Programmatic, and Analytics
• A history of developing business-driving integrated Paid Media programs for clients ranging from startups to Fortune 100 and spanning B2B and B2C
• Excellent written and verbal communication skills
• Ability to solve problems and identify opportunities using data & analytics, market research, and strategic frameworks
• Experience managing complex, multi-platform digital marketing strategies across clients
• Successful track record of helping to build and present strategic digital approaches, recommendations, and tactics for clients
• Ability to translate digital & industry trends into succinct, compelling, conversational language for a variety of C-Suite and Marketing audiences
• Deep understanding of agency-style business operations and how to leverage performance tactics to ensure long-term customer success and continued revenue growth
• An individual who thrives in a fast-paced environment and a passion for growing a new department and service offering within an agency
• Strong client and team leadership qualities, comfortable contributing to company’s thought leadership on paid media industry topics

BONUS POINTS

• Experience adopting and managing campaigns in Campaign Manager or SA360
• Experience managing campaigns with Amazon Search
• Experience with Google Analytics and Google Tag Manager
• Experience managing email marketing campaigns

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:

• Robust employer-paid top of the line benefits plan which includes medical, dental, vision, and life coverage. Including retirement Savings Plan with employer contribution
• Flexible PTO: Take the time off that you need as you need it! In addition to our holidays, we close the office from Christmas to New Year’s
• Fully remote & offer a New Hire Technology stipend to set up home office

ABOUT THE COMPENSATION

• Base Salary: CAD $95,000.00 to $115,000.00; depending on experience and skills

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.