Posted 9 days ago
E-Commerce and Analytics Manager
@ H.I.S. Canada Travel Inc
Toronto, Ontario
Overview
H.I.S. Canada Travel Inc is hiring a full-time E-commerce and Analytics Manager in Toronto, on a hybrid basis, at $70,000 to $80,000 a year. The role owns website analytics, conversion rate optimization, A/B testing and digital performance reporting across redtag.ca and itravel2000.com. The schedule is Monday to Friday, 9:00 am to 5:00 pm, 37.5 hours a week.
Responsibilities:
- Optimize online customer experience across redtag.ca and itravel2000.com
- Lead A/B and multivariate testing and conversion rate optimization
- Own Adobe Analytics reporting and executive dashboards
- Analyze customer journeys, drop-off points and segmentation
- Ensure accurate analytics tracking and tagging with IT
Requirements summary:
- Minimum 5 years in digital analytics or e-commerce
- Advanced Adobe Analytics experience
- CRO and A/B testing program experience
- University degree or diploma in a related field
- Travel industry experience highly preferred
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · ultipro
- Employer posting date
- 2026-10-28
- First seen by our source
- 2026-10-28
- Source record updated
- 2026-11-04
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Business operations |
| Experience | 5+ years |
| Hours per week | 37.5 |
| Schedule | day |
| Travel | air: none · ground: none |
| Work setting | Office, Home |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Licences & certifications | Adobe Analytics certification, Google Analytics certification |
| Education | College diploma (required), Bachelor’s degree (required) |
| Fields of study | Marketing, Business, Analytics, E-commerce, Statistics |
| Perks mentioned | Retirement plan, Wellness |
Summary and details written by AI from the posting; the employer’s posting is the authority.
H.I.S. Canada Travel Inc
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Your window to the world
Full company description
travelbrands is Canada’s largest multi-channel wholesale network, powered by unmatched global scale. As part of H.I.S. Canada Travel, we bring a comprehensive product portfolio to market, with access to over 2 million hotels and vacation rentals, 85+ airlines, 20+ cruise lines, 10+ car rental companies, and a broad network of global travel partners—delivering a fully integrated one-stop travel platform. Through our expansive distribution network, we give travel agents and consumers access to the world. This scale and reach fuel a powerful competitive advantage, connecting millions of Canadian travellers to greater choice, stronger value, and seamless travel experiences worldwide.
- LinkedIn followers
- 7,307
- People associated on LinkedIn
- 171
- Reported office locations
- 5343 Dundas Street West, 4th Floor, Toronto, Ontario M9B 6K5 , CA
- 2100 Rue Drummond, Montréal , Quebec H3G 1X1, CA
- Business categories
- Tour Operator
- Travel
- Travel Agencies
- Hotel and travel accommodation
- Other recorded names
- H.I.S Canada Travel Inc.
- travelbrands
- Specialties
- Vacation
- Travel
- Leisure
- Tourism
- Profile identifies a recruitment agency
- No
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
travelbrands is Canada’s largest multi-channel wholesale network, powered by unmatched global scale. As part of H.I.S. Canada Travel, we bring a comprehensive product portfolio to market, with access to over 2 million hotels and vacation rentals, 85+ airlines, 20+ cruise lines, 10+ car rental companies, and a broad network of global travel partners—delivering a fully integrated one-stop travel platform. Through our…
| Field | Value |
|---|---|
| Industry | Travel Arrangements |
| Company size | 501-1,000 employees |
| Headquarters | Toronto, Ontario |
| Organization type | Public Company |
| Year founded | 2013 |
| Specialties | VacationTravelLeisureTourism |
| Open jobs on Jobsy | 7 |
| View page |
Position: E-Commerce and Analytics Manager
Department: Marketing
Employment Status: Permanent Full-Time
Reports To: Senior Director, Integrated Marketing
Location: Hybrid – Toronto
Salary Range: $70,000 - $80,000
Role Type: Replacement role
Hiring Status: Current hiring
Your Career Opportunity
The E-commerce & Analytics Manager is responsible for optimizing the online customer experience across redtag.ca and itravel2000.com through data-driven analysis, website optimization, conversion rate optimization (CRO), and digital performance reporting.
This role owns website analytics, customer journey analysis, digital performance measurement, A/B testing, and conversion optimization initiatives to improve website engagement, online bookings, revenue, and customer experience. The successful candidate will leverage Adobe Analytics and other digital tools to uncover actionable insights, identify opportunities for growth, and make recommendations that improve overall website performance.
The E-commerce & Analytics Manager will ensure data is used to drive business decisions and continually improve the online customer experience.
How You Will Be Spending Your Time
E-commerce Performance & Website Optimization
- Own the ongoing optimization of the online customer experience across redtag.ca and itravel2000.com.
- Analyze website performance and customer behavior to identify opportunities that improve engagement and conversions.
- Develop and execute conversion rate optimization (CRO) strategies to increase bookings and revenue.
- Identify friction points throughout the customer journey and recommend improvements.
- Work closely with Marketing and IT departments to prioritize website enhancements.
- Support the successful execution of new website features, functionality, and promotional initiatives.
- Monitor website health and user experience to identify issues impacting performance.
- Assist with scheduling website banners, populating travel deals through Adobe Experience Manager (AEM)
- Responsible for managing, uploading content and monitoring results of the redtag.ca app.
Analytics & Reporting
- Own Adobe Analytics reporting across all digital channels and websites.
- Develop weekly, monthly, quarterly, and campaign performance reports for senior leadership.
- Monitor and report on key performance indicators including:
- Website Traffic
- Revenue
- Bookings
- Conversion Rate
- Bounce Rate
- Customer Engagement
- Customer Acquisition
- Customer Retention
- Revenue by Channel
- Analyze customer behavior, website performance, traffic sources, and conversion funnels.
- Develop dashboards that provide meaningful business insights.
- Present recommendations and performance updates to senior leadership.
Conversion Rate Optimization (CRO)
- Lead ongoing A/B and multivariate testing initiatives across the website.
- Develop testing roadmaps focused on increasing conversion rates and revenue.
- Evaluate and manage landing pages, promotional pages, booking paths, calls-to-action, and user flows.
- Measure test results and implement successful optimization strategies.
- Identify opportunities to improve mobile and desktop user experiences.
Customer Journey & Personalization
- Analyze, strategize and implement the complete online customer journey from acquisition through booking.
- Execute cross-selling and automated customer journeys.
- Identify customer drop-off points and recommend improvements.
- Develop customer segmentation strategies using behavioral and demographic data.
- Support personalization initiatives that improve customer engagement and conversion.
- Work with Marketing team to improve customer lifecycle marketing.
Data Governance & Tracking
- Ensure accurate implementation and maintenance of Adobe Analytics tracking.
- Work with IT to validate analytics implementation and tagging.
- Monitor data integrity and reporting accuracy.
- Recommend improvements to analytics frameworks and attribution models.
- Support the implementation of new tracking requirements for website enhancements and marketing initiatives.
Strategic Insights & Innovation
- Identify emerging e-commerce trends and digital best practices.
- Provide strategic recommendations based on customer insights and market trends.
- Evaluate new analytics tools and optimization technologies.
- Champion a culture of testing, learning, and continuous improvement.
- Stay current on Adobe Analytics capabilities, AI-driven insights, and digital measurement best practices.
Specialized Knowledge, Skills, and Attributes Required to be Successful
- Minimum 5 years of experience in digital analytics, e-commerce, or website optimization.
- Proven experience using Adobe Analytics to measure and improve digital performance.
- Experience leading conversion rate optimization (CRO) initiatives and A/B testing programs.
- Experience analyzing customer journeys and website performance.
- Experience developing executive reporting dashboards and presenting insights to leadership.
- Experience in the travel industry is highly preferred.
- Previous CRM knowledge and experience preferred.
- University degree or diploma in Marketing, Business, Analytics, E-commerce, Statistics, Computer Science, or a related discipline.
- Adobe Analytics certification is considered an asset.
- Google Analytics certification is considered an asset.
- Conversion Optimization or UX certifications considered an asset.
- Advanced experience with Adobe Analytics and digital reporting.
- Experience with Adobe Experience Manager.
- Strong understanding of e-commerce performance metrics and customer behavior.
- Experience with conversion rate optimization (CRO) methodologies.
- Strong understanding of customer journey mapping and digital analytics.
- Experience creating executive dashboards and performance reports.
- Knowledge of A/B testing methodologies and experimentation frameworks.
- Familiarity with Google Tag Manager and website tracking principles.
- Strong analytical, critical thinking, and problem-solving skills.
- Ability to interpret complex data and translate findings into actionable recommendations.
- Excellent presentation and communication skills.
- Strong project management and organizational skills.
- Advanced Microsoft Excel and PowerPoint skills.
- Results-driven with exceptional attention to detail.
Working Conditions
- Hybrid work environment (office and remote).
- Fast-paced, collaborative, and results-driven environment.
- Monday to Friday from 9:00 am – 5:00 pm (EST)
- 37.5 hours per week
Crew Advantages
- Competitive salary
- Medical and dental benefits
- 9 additional paid days: 1 birthday day, 5 sick days, 2 personal days, and 1 volunteer day
- Employer RRSP contribution program
- Awesome travel benefits for you, your friends, and your family
- Employee Assistance Program (EAP) for you and your family members
Who We Are
HIS Canada Travel Inc., a division of the H.I.S. Group, is one of Canada’s largest travel companies. Incorporated in 2004, HIS Canada Travel Inc. owns and operates multiple wholesale and retail travel brands. The retail division, including redtag.ca, itravel2000.com, Sunquest, The Travel Experts, Merit Travel, Flights.ca and Cruises.ca offer diverse products to travelers including destination packages, flights and hotels worldwide, excursions and more. The wholesale travel business, TravelBrands, provides a full range of travel products including air, hotel, car rental, cruise and specialty to travel agents and retail agencies throughout Canada. HIS Canada Travel Inc. is a comprehensive one-stop shop for agents and travelers alike.
Journal
Only you can see this. Kept on this device, and in your account when you sign in.