Posted 12 days ago
Email & CRM Lead
@ Spinrite
Toronto, Ontario
Overview
Spinrite, North America's largest craft yarn and sewing thread company, is hiring an Email & CRM Lead on a full-time basis to run its email and SMS programs end to end. The role reports to the Director, Digital Marketing, and requires 3+ years of hands-on experience with Klaviyo, Mailchimp, Marketo or similar platforms.
Pay:
$70,000–$80,000 a year
Responsibilities:
- Run the email and SMS marketing calendar and launch campaigns on schedule
- Build and QA campaigns across email clients and devices
- Design and analyze A/B tests and segmentation strategies
- Optimize and launch lifecycle automated flows
- Monitor deliverability, list health and report performance weekly
Requirements summary:
- 3+ years hands-on with Klaviyo, Mailchimp, Marketo or similar
- Post-secondary diploma in digital marketing, web development or related field
- Working knowledge of HTML and CSS for email
- Strong grasp of CASL, GDPR and TCPA
- Data proficiency for reports and test results
Tools & skills
Source and dates
Employer career site / ATS feed · breezy
- Employer posting date
- 2026-10-25
- First seen by our source
- 2026-10-26
- Source record updated
- 2026-11-02
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Lead |
| Department | Marketing |
| Experience | 3+ years |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Education | College diploma (required) |
| Fields of study | Digital marketing, Web development |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Spinrite
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Inspire making to enrich lives
Full company description
We are an inspiration and education-driven crafts company in the North American market. Bernat, Red Heart, Caron, Coats & Clark and Yarnspirations are our key brands, supporting brick and mortar and e-commerce sales channels. In 1952, Spinrite as it is known today was formed by our founder, David Hay. Over the years, we have grown significantly through organic and acquisition-based growth. Today, we are the largest marketer of craft yarns and consumer sewing thread in North America. Our core values are: 1. Creativity 2. Ownership 3. Teamwork 4. Integrity 5. Partnership 6. Make An Impact
- LinkedIn followers
- 9,186
- People associated on LinkedIn
- 353
- Reported office locations
- 320 Livingstone Ave. S., Listowel, ON N4W 3H3, CA
- 219 Dufferin Street, Unit 100B, Building A, Toronto, ON M6K 3J1, CA
- 1481 W. 2nd Street, Washington, NC 27889, US
- 2550 W Tyvola Rd, Suite 150, Charlotte, North Carolina 28217, US
- Business categories
- Small and Medium Businesses
- Textiles
- Manufacturing
- Other recorded names
- Spinrite
- Specialties
- yarn
- crochet
- knitting
- crafts
- sewing
- textiles
- distribution
- manufacturing
- innovation
- consumer marketing
- and thread
- Profile identifies a recruitment agency
- No
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
We are an inspiration and education-driven crafts company in the North American market. Bernat, Red Heart, Caron, Coats & Clark and Yarnspirations are our key brands, supporting brick and mortar and e-commerce sales channels. In 1952, Spinrite as it is known today was formed by our founder, David Hay. Over the years, we have grown significantly through organic and acquisition-based growth. Today, we are the largest…
| Field | Value |
|---|---|
| Industry | Textile Manufacturing |
| Company size | 201-500 employees |
| Headquarters | Listowel, ON |
| Organization type | Privately Held |
| Year founded | 1952 |
| Specialties | yarncrochetknittingcraftssewingtextilesdistributionmanufacturinginnovationconsumer marketing |
| Open jobs on Jobsy | 2 |
| View page |
Job description:
Spinrite is the largest craft yarn and sewing thread company in North America. As an industry leader focused on driving growth and execution excellence, we are looking for an Email & CRM Lead to join our growing Digital Marketing team.
Reporting to the Director, Digital Marketing, as our Email & CRM Lead, you are responsible for our email and SMS programs from start to finish, including calendar planning, campaign builds, segmentation, lifecycle automation, and testing. You will partner closely with our Brand, Creative, and DTC eCommerce teams and own the KPIs
that track engagement and results. This hands-on role is ideal for someone who enjoys building, testing, and continually improving.
Duties and Responsibilities:
- Own and run our email and SMS marketing calendar, launching campaigns on schedule and aligned with the broader marketing plan
- Partner with Brand, Creative, and DTC eCommerce teams to create engaging, on-brand content that drives our KPIs.
- Build and QA each campaign before launch, checking copy, links, personalization, and rendering across email clients and devices.
- Lead our test-and-learn program by designing, running, and analyzing A/B tests, then turning the results into next steps.
- Develop segmentation strategies using customer behavior and purchase data to deliver more relevant content and improve opens, clicks, conversions, and deliverability.
- Map the customer lifecycle, optimize existing automated flows (welcome, abandonment, post-purchase, win-back), and launch new ones to address gaps.
- Grow our subscriber base through effective acquisition channels and sign-up incentives, focusing on engaged, opted-in contacts.
- Monitor deliverability and list health, including sender reputation, authentication, and inbox placement.
- Report on program performance in weekly meetings with cross-functional partners, share learnings, and follow through on action items.
- Stay current on developments in email, SMS, and CRM, including AI-assisted personalization and new platform features, and bring forward ideas worth testing.
- Follow standard health and safety procedures and report any workplace hazards (this role has no responsibility for the health and safety of others).
- Other duties as assigned.
Qualifications:
- 3+ years of hands-on experience working with Klaviyo, Mailchimp, Marketo, or other email service providers and marketing automation platforms is required.
- Experience working in a fast-paced environment with multiple initiatives, tasks, and teams all requiring your attention.
- Post-secondary school diploma in digital marketing, web development, or related program.
- Hands-on experience running email and SMS programs, ideally in a direct-to-consumer or eCommerce business.
- Working knowledge of an email/SMS platform such as Klaviyo, Salesforce Marketing Cloud, or Braze.
- Functional knowledge of HTML and CSS for email.
- A strong grasp of privacy and anti-spam rules, including CASL, GDPR, and TCPA.
- Data proficiency: You can generate performance reports, interpret test results, and translate the findings into clear recommendations.
- Strong organization and attention to detail, with the ability to manage several projects at once without losing accuracy.
- Clear written and verbal communication.
- A habit of fixing problems, improving processes, and proposing new ideas.
- Comfort working independently and coordinating with cross-functional teams.
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