Posted 24 days ago
Founding GTM Lead
@ Superpilot Labs
Canada
Overview
Superpilot Labs is hiring a Founding GTM Lead, its first go-to-market hire, reporting to the CEO. The role owns the lead pipeline across inbound and outbound channels, builds the CRM and GTM stack from zero, and selling to commerce, digital and marketing leaders. The posting offers early equity in a company positioned for growth in AI-driven commerce.
Responsibilities:
- Generate pipeline through inbound, outbound and partner channels
- Run ecosystem events and oversee content
- Deploy website, product and content updates with AI coding tools
- Build the CRM and GTM stack and track funnel metrics
Requirements summary:
- Experience with modern B2B go-to-market in a startup
- Experience selling to commerce, digital or marketing leaders
- Comfort building from zero without an SDR team
- Experience with D2C brands on Shopify or Salesforce Commerce Cloud (bonus)
- Familiarity with AEO/SEO and AI search (bonus)
Tools & skills
Source and dates
Employer career site / ATS feed · ashby
- Employer posting date
- 2026-10-13
- First seen by our source
- 2026-10-13
- Source record updated
- 2026-10-20
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Lead |
| Department | Sales |
| Hours per week | 40 (estimated) |
| Work setting | Office, Home |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Perks mentioned | Stock or equity |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Superpilot Labs
| Field | Value |
|---|---|
| Open jobs on Jobsy | 2 |
Superpilot is the AI agent for marketers. We help some of the biggest brands in the world accelerate their commerce marketing workflows, get discovered by AI Apps like ChatGPT & Gemini, and deliver superior shopper experiences.
The Role
We're looking for our first go-to-market hire: Founding GTM Lead. You'll report to the CEO and own our lead pipeline, across inbound and outbound motions.
Why Superpilot?
Marketing is in the middle of a generational platform shift. Agentic AI products are going to disrupt conventional marketing tooling as the workflows go from human-led to agent-led. This is a small window to do the foundational GTM work for one of the products that defines the category.
What You'll Do
Generate pipeline. Test inbound, outbound and partner channels, run ecosystem events, oversee content, then double down on what converts.
Deploy website, product and content updates. You are comfortable using modern AI coding tools to create features and content to support growth.
Iterate on positioning. Work with the founding team to continuously refine messaging as AI evolves.
Contribute to product. Bring structured customer insight back to product and engineering to shape the roadmap (and ship new features directly where it makes sense).
Instrument the funnel. Stand up the CRM and GTM stack, and track pipeline coverage, win rate, cycle length and CAC.
What We're Looking For
Passion for and experience with modern B2B go-to-market in a start-up environment. You are hungry for automating as much as possible with agents, using the latest data tools and always experimenting with messaging to find growth.
Experience selling to commerce, digital or marketing leaders: VPs of E-commerce, Heads of Growth, CMOs.
Comfort building from zero, with no SDR team and early brand awareness.
Bonus points
Experience working for a D2C brand using commerce platforms such as Shopify & Salesforce Commerce Cloud.
Familiarity with AEO/SEO, content marketing and the shift to AI search and answer engines.
Why Join Now
Early equity in a company positioned at a major inflection point in how commerce works
Direct impact on product direction and technical architecture
Hard problems at the intersection of AI, search, and commerce
Small team where your work ships to real customers immediately
Journal
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