Posted 23 days ago
Head of Demand Generation
@ Propel
Canada
Overview
Propel is hiring a Head of Demand Generation to build a demand gen function from scratch across two related B2B companies. The role owns the joint strategy, the multi-channel pipeline plan and outsourced partners, with base salary up to CAD $160,000 plus commission and bonus.
Responsibilities:
- Design and own joint B2B demand gen strategy across both companies
- Build and manage multi-channel pipeline plan
- Select, manage and hold accountable outsourced partners
- Run campaigns hands-on and manage budget and vendor spend
- Define and report on pipeline, conversion and cost per opportunity metrics
Requirements summary:
- Hands-on B2B demand gen experience, ideally in SaaS or tech-enabled services
- Experience managing outsourced partners or agencies
- Strong grasp of modern B2B toolkit and Commercial vs Enterprise messaging
- Analytical mindset with reporting experience
- Excellent written and verbal communication
- Experience in SPM/ICM, CPM/EPM or fintech is a bonus
Source and dates
Source type not verified · apify-linkedin
- Employer posting date
- 2026-10-20
- First seen by our source
- 2026-11-10
- Source record updated
- 2026-11-10
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Lead |
| Department | Marketing |
| Hours per week | 40 (estimated) |
| Work setting | Home, Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Perks mentioned | Flexible hours, Performance bonus |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Propel
| Field | Value |
|---|---|
| Open jobs on Jobsy | 3 |
This is a chance to build a demand gen function from scratch, with real autonomy, backing from the co-founders, and the mentorship to grow into a bigger leadership role as the function scales.
The Opportunity
- Design and own the joint B2B demand gen strategy across both companies, covering Commercial and Enterprise segments
- Build and manage a multi-channel pipeline plan: outbound, content, paid, ABM, partnerships and events
- Turn strong reference clients and proven ROI data into case studies and campaigns
- Select, manage and hold accountable outsourced partners, including BDR/SDR vendors, agencies and tooling
- Run campaigns hands-on where it makes sense, and manage budget and vendor spend
- Define, track and report on the metrics that matter: pipeline, conversion rates and cost per opportunity
- Work closely with leadership and sales across both businesses to keep marketing aligned with sales capacity and target accounts
What We’re Looking For
- Hands-on B2B demand gen experience, ideally in a startup, SaaS or tech-enabled services environment
- Early in your demand gen career but ready to own a strategy, and keen to build rather than follow a playbook
- Experience managing outsourced partners or agencies such as BDR firms, marketing agencies or freelancers
- Strong grasp of the modern B2B toolkit, and an understanding of how messaging and channel mix differ between Commercial and Enterprise buyers
- Comfort working across two related but distinct brands and audiences
- Analytical mindset with experience setting up reporting and using data to guide decisions
- Excellent written and verbal communication
- Self-starter energy, with comfort navigating real ambiguity
- Experience in SPM/ICM, CPM/EPM, fintech or adjacent enterprise software (a bonus)
What’s On Offer
- Up to CAD $160,000 base salary
- Commission and bonus on top
- Full-time, permanent role with hybrid / remote flexibility
- Significant autonomy to shape the demand gen function across two businesses
- Direct access to the co-founders and a visible impact on growth
- A clear path into a larger leadership role as the function scales
Journal
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