iGaming SEO Specialist

SUMMARY — PicksHub is an early-stage Canadian sports media startup covering the games, picks and stories fans care about, through pickshub.ca and our iOS app. We're looking for an iGaming SEO Specialist to grow our search traffic and turn it into affiliate clicks for our sportsbook and casino partners.

FULL JOB DESCRIPTION — You'll work directly with the founder and our editorial team, picking the betting topics, sportsbook reviews and promo pages worth going after and making sure each one ranks and converts. Affiliate revenue is how PicksHub grows, so your work ties straight to the numbers that matter most, and you'll see the impact week to week. Success in this role means more organic visitors landing on our betting content, more of them clicking through to our partners, and steady month-over-month growth in affiliate clicks.

COMPENSATION — CA$55,000–65,000 per year.

RESPONSIBILITIES

• Grow organic traffic to our sportsbook reviews, betting promo pages, odds and picks content

• Find high-intent betting and casino keywords and plan the pages that capture them

• Optimise pages, calls to action and affiliate link placement to lift click-through to partners

• Track traffic, rankings and affiliate clicks, and report on what's driving results

• Work with editorial and engineering on technical fixes, internal linking and link building

REQUIREMENTS

• 2–4 years of SEO experience in iGaming, sports betting or affiliate marketing

• A track record of growing organic traffic and affiliate clicks or conversions (please share examples)

• Strong on-page and technical SEO skills, plus Google Search Console and analytics

• Experience with SEO tools such as Ahrefs, Semrush or Screaming Frog

• Understanding of Canadian and Ontario gambling advertising rules is a plus