Posted 4 months ago
Lifecycle Marketing Lead
@ Altea
Ottawa, Ontario
Overview
Altea is hiring a full-time Lifecycle Marketing Lead to build and run every automated email and SMS journey across its Altea and AVANT brands, from prospect nurture to member win-back. The role owns the copy members see across channels, a continuous testing program, and monthly reporting to the VP. Conditions include a performance bonus tied to membership results, complimentary membership, group benefits, and a vacation package, with a valid criminal background check required before start. The role can be located in Ottawa, Toronto, Vancouver or Winnipeg.
Responsibilities:
- Build and run every email and SMS lifecycle journey
- Own copy across website, app and in-club
- Run a continuous testing program
- Report monthly to the VP on results
Requirements summary:
- 3 to 5 years in lifecycle, CRM or retention marketing
- Hands-on marketing automation platform experience
- Track record with segmentation and A/B testing
- Strong data literacy
- Working knowledge of CASL
- Valid criminal background check
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · ultipro
- Employer posting date
- 2026-07-14
- First seen by our source
- 2026-10-08
- Source record updated
- 2026-11-02
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Experience | 3+ years |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Background checks | criminal record |
| Perks mentioned | Generous paid time off, Performance bonus |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Altea
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
A community designed to elevate and activate your fitness and wellness journey.
Full company description
Altea is Canada’s leader in fitness and wellness - built for Canadians, by Canadians. We believe that fitness is more than a routine; it’s a lifestyle that transforms lives and strengthens communities. Founded by industry veterans, Altea’s mission is to create high-performance environments where people feel inspired, supported, and empowered to reach their full potential. Our world-class clubs feature cutting-edge fitness classes, top-tier amenities, and expert coaching to help our members move better, feel stronger, and live healthier. With industry-leading locations across Canada - including our 80,000-square-foot space in Winnipeg, our 89,000-square-foot club in Toronto’s Liberty Village, and our upcoming luxury club, AVANT by Altea, launching in Yorkville - we are redefining the fitness experience. At Altea, we don’t just build fitness and wellness spaces - we build exceptional teams. We’re looking for passionate, driven professionals who thrive in leading communities, and excel in a fast-paced and collaborative environment. If you’re a team player who loves pushing boundaries, embracing innovation, and making a real impact, this could be your next career move. Join us; let’s make a difference together.
- LinkedIn followers
- 6,704
- People associated on LinkedIn
- 288
- Reported office locations
- 25 Ordnance St, Toronto, Ontario M6K, CA
- 100 South Town Rd, Winnipeg, Manitoba R3Y, CA
- 425 West 6th Avenue, Vancouver, British Columbia V5Y1L3, CA
- 1660 Carling Ave, Ottawa, Ontario K2A 1C5, CA
- Business categories
- Training
- Communities
- Fitness
- Personal Development
- Other recorded names
- Altea
- Altea SI
- Specialties
- Group training
- Personal training
- Health
- Fitness
- Gym
- Wellness
- Exercise
- Kids activity centre
- Aquatic centres
- Women's only fitness
- Studio Fitness Classes
- Hot Yoga
- Yoga
- Group Cycle
- Boxing
- Anti-Gravity Fitness
- Rock Climbing
- Ninja Course
- Skating Treadmill
- Birthday Parties
- Corporate Events
- Fine Dining
- Custom Events
- Swimming Lessons
- and Summer Camps
- Profile identifies a recruitment agency
- No
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Altea is Canada’s leader in fitness and wellness - built for Canadians, by Canadians. We believe that fitness is more than a routine; it’s a lifestyle that transforms lives and strengthens communities. Founded by industry veterans, Altea’s mission is to create high-performance environments where people feel inspired, supported, and empowered to reach their full potential. Our world-class clubs feature cutting-edge…
| Field | Value |
|---|---|
| Industry | Wellness and Fitness Services |
| Company size | 201-500 employees |
| Headquarters | Toronto, Ontario |
| Organization type | Privately Held |
| Year founded | 2018 |
| Specialties | Group trainingPersonal trainingHealthFitnessGymWellnessExerciseKids activity centreAquatic centresWomen's only fitness |
| Open jobs on Jobsy | 51 |
| View page |
*This role can be located in markets Altea operates within (Ottawa, Toronto, Vancouver or Winnipeg)*
Altea is Canada’s premier fitness and wellness destination. Multiple boutique studios, modern recovery, and lifestyle amenities, all under one roof, for one membership. We bring together the quality of a standalone boutique with the breadth of a full service club, and we deliver an experience that members build their week around. We are the membership members actually use. Everything we do is designed to deliver a premium member experience.
The Lifecycle Marketing Lead builds and runs every automated journey across both Altea and AVANT brands: the first nurture message a prospect gets, the welcome sequence for a new member, the win-back that brings someone home. Nothing falls through the cracks, and every send reflects the standard both brands are built on.
Every email and SMS a member or prospect receives from Altea and AVANT runs through one person. Not a committee, not a queue — one person who owns the message, the moment, and the result. That's this role.
WHAT YOU'LL OWN
- Every email and SMS sent to members and prospects across Altea and AVANT: campaigns, newsletters, operational sends, and every lifecycle journey behind them.
- The copy members and prospects see everywhere else, too: website, app, digital signage, in-club.
- The full journey map: nurture, onboarding, engagement, retention, win-back, all built, tested, and documented for every stage.
- A continuous testing program across subject lines, send times, offers, and structure, with the data to back every call.
- AI tools that scale your output without ever touching the standard; you edit, segment, deploy, QA, and optimize.
WHO YOU ARE
- You notice a journey leaking prospects before anyone flags it, and you've already got a fix in motion. A subject line, a suppression rule, a send time — you treat every one of those like it's the member experience, because it is.
- You read the data and you read the person behind it. You know the difference between a message that lands and one that annoys, and you build accordingly. You're not chasing credit, you're chasing the number that moves: opens, clicks, reactivations, retained members.
- If tested, shipped, optimized, repeated sounds like your idea of a good week, keep reading.
WHAT WE'RE LOOKING FOR
- 3–5 years in lifecycle, CRM, email, or retention marketing — premium, membership-based, or multi-location brands preferred.
- Hands-on with a marketing automation platform (Active Campaign, Klaviyo, HubSpot, or similar): building journeys, triggers, and suppression logic yourself, not briefing someone else to.
- A track record with segmentation, personalization, and A/B testing; hypothesis through iteration.
- Strong data literacy: you can read a funnel, a deliverability report, or a retention curve and know what to do next.
- Working knowledge of CASL and Canadian rules for commercial electronic messages.
- A portfolio of campaigns you can point to and explain why they worked.
- Valid Criminal Background Check required prior to commencement
WHAT YOU'LL EARN
This role is compensated at a level that reflects the standard we hold and the calibre of person we're looking for. All rates of pay are confidential. Beyond base, you'll receive a performance bonus tied to membership results, complimentary Altea membership and a Plus One, group benefits, and an extensive vacation package plus paid Flex days.
SUCCESS LOOKS LIKE
Every lifecycle stage, nurture, onboarding, engagement, retention, win-back, has a live, documented journey behind it. Open rates, click-through, and reactivations are trending up against benchmark, month over month. Your monthly report reaches the VP with a clear read on what's working and exactly what you're doing about what isn't.
We are an equal opportunity employer and believe in treating everyone fairly regardless of race, ancestry, place of origin, colour, ethnic origin, national origin, language, citizenship, creed, religion, sex, sexual orientation, age, marital status, gender identity, gender expression, record of offences, disability, or any other legally protected factors. Accommodations are available upon request.
AI Disclosure: To support our hiring process, artificial intelligence–based tools may be used to assist with screening and assessment activities, alongside human review.
We thank you for your interest; however, only candidates selected for an interview will be contacted.
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