Posted 26 days ago
Loyalty Marketing Specialist
@ Nestle Operational Services Worldwide SA
Montréal, Quebec
Overview
Nespresso Canada is hiring a Loyalty Marketing Specialist in Montreal to build retention and loyalty strategies focused on new member onboarding, welcome journeys, win-back and the loyalty program. The role is hybrid, requires 4 to 5 years of CRM or loyalty marketing experience and bilingual English and French, and offers a compensation range of $75,000 to $85,000 plus bonus eligibility.
Responsibilities:
- Develop and optimize customer lifecycle and loyalty strategies
- Own CRM communications across email, SMS and push
- Plan and execute omnichannel loyalty campaigns
- Monitor retention, engagement and lifetime value KPIs
- Coordinate cross-functional campaign delivery and escalations
Requirements summary:
- Bachelor's degree in marketing, business or communications
- 4 to 5 years CRM or loyalty marketing experience
- Bilingual English and French
- Advanced Excel and PowerPoint skills
- Strong analytical and project management skills
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · successfactors
- Employer posting date
- 2026-10-16
- First seen by our source
- 2026-10-16
- Source record updated
- 2026-10-16
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Experience | 4+ years |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English, French |
| Education | Bachelor’s degree (required) |
| Fields of study | Marketing, Business Administration, Management, Communications |
| Perks mentioned | Generous paid time off, Flexible hours, Retirement plan, Tuition support, Performance bonus, Employee discount, Paid training |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Nestle Operational Services Worldwide SA
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Full company description
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future. We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland. Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020. Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. House rules: https://nes.tl/HouseRules
- LinkedIn followers
- 18,070,431
- People associated on LinkedIn
- 197,820
- Reported office locations
- Av. Nestlé 55, Vevey, 1800, CH
- Rue d'Entre-Deux-Villes 12, La Tour-de-Peilz, VD 1814, CH
- Avenida 8A C N, Panama City, Panama, PA
- Stroombaan 14, Amstelveen, North Holland 1181 VX, NL
- Avenida Carlos Gomes, 300, Porto Alegre, RS 90480-000, BR
- Arne Jacobsens Alle 7, Kobenhavn S, Capital Region 2300, DK
- Avinguda dels Paisos Catalans, 51, Esplugues de Llobregat, Catalonia 08950, ES
- 1812 N Moore St, Arlington, Virginia 22209, US
- Avenida del Libertador Gral. San Martin 1855, Vicente Lopez, Buenos Aires 1638, AR
- Avenida Doutor Silas Munguba, Fortaleza, CE 60714-242, BR
- Rue d'Entre-Deux-Villes 10, La Tour-de-Peilz, VD 1814, CH
- Strada George Constantinescu 3, Bucharest, Bucharest 020339, RO
- Plaza Dr, Makati, National Capital Region, PH
- Rua Alexandre Herculano 8, Oeiras, Lisbon 2795-135, PT
- Avenida Doutor Chucri Zaidan, 246, Sao Paulo, SP 04583-110, BR
- Jalan PJU 7/3, Petaling Jaya, Selangor 47810, MY
- Nestle Middle East FZE, Dubai World Central, Dubai, Dubai 00000, AE
- Business categories
- Coffee
- Consulting
- Software
- Dairy
- Cosmetics
- Public Transportation
- Coworking
- Food and Beverage
- Water
- Other recorded names
- Nestlé Operational Services Worldwide SA GTP
- Nestle Operational Services Worldwide SA
- Nestlé
- Specialties
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- and Petcare
- Profile identifies a recruitment agency
- No
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our…
| Field | Value |
|---|---|
| Industry | Food and Beverage Services |
| Company size | 10,001+ employees |
| Headquarters | Vevey |
| Organization type | Public Company |
| Specialties | Coffee and beveragesDairyConfectionaryCulinary and frozen foodIce CreamInfant nutritionHealthcare nutritionOut of home F&B solutionsand Petcare |
| Open jobs on Jobsy | 50 |
| View page |
Position Snapshot
Business areas: Nespresso Canada
Job title: Loyalty Marketing Specialist
Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3
Hybrid
A little bit about us
Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee. The company works with more than 130 000 farmers in 18 countries through the Nespresso Sustainable Quality Plan to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the Nespresso Plan helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.
In 2022, Nespresso achieved B Corp™ certification – joining an international movement of over 10’000 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.
Headquartered in Vevey, Switzerland, Nespresso operates in 98 markets and has over 14'000 employees. In 2025, it operated a global retail network of 849 boutiques. For more information, visit the Nespresso website: www.nespresso.com.
Position Summary
We are looking for a Loyalty Marketing Specialist to work at Nespresso, in Montreal, reporting into the Consumer Experience, Lifecycle & Retention Manager. This role will support the Lifecycle team in the development of retention and loyalty strategies with a major focus on key programs : new member onboarding, welcome journey, win-back and loyalty program.
A day in the life of a Loyalty Marketing Specialist
This role is both strategic and hands-on — As the Loyalty Marketing Specialist, you will be responsible for developing, executing, and optimizing customer lifecycle and loyalty initiatives that drive engagement, retention, repeat purchases, and customer lifetime value (LTV). You will play a critical role in shaping the customer lifecycle strategy, overseeing key customer journeys and CRM communication strategies though onboarding, engagement, retention, loyalty and win-back activities.
The ideal candidate combines strong CRM and loyalty marketing expertise with an analytical mindset, excellent project management skills, and a passion for creating meaningful customer-centric experiences that drive impactful business results.
Loyalty & Lifecycle Strategy
- Lead the development, execution, and continuous optimization of end-to-end customer lifecycle strategies and activations to increase engagement, retention, loyalty, and customer lifetime value while reducing churn
- Act as a strategic partner by identifying growth opportunities through CRM insights, customer behaviour analysis, and market trends, translating lifecycle and loyalty priorities into actionable local plans
- Own the CRM communication strategy across email, SMS, push notifications, and other direct-to-consumer channels, ensuring relevant, personalized, and data-driven customer experiences throughout the customer journey
- Develop and execute targeted customer marketing plans and lifecycle campaigns in collaboration with global and local stakeholders across Marketing, eCommerce, Retail, Finance, IT, Supply Chain, and Customer Service teams
- Monitor, analyse, and report on key performance indicators, including retention, reactivation, engagement, customer lifetime value, purchase frequency, churn, and customer satisfaction, providing recommendations to improve performance
- Act as a key cross-functional partner and escalation point, coordinating resolution of loyalty issues with the head office
- Contribute to the evolution of loyalty program benefits, rewards, communications, and member experiences aligning business objectives, technological capabilities, and customer data
- Stay informed on industry trends, competitive activities, and loyalty marketing best practices to continuously improve customer engagement strategies
Campaign & Project Management
- Lead end-to-end campaign and project delivery, including planning, briefing, budgeting, timeline management, stakeholder alignment, execution, and post-campaign analysis
- Drive cross-functional collaboration by proactively identifying risks and opportunities, implementing mitigation plans, and removing roadblocks to ensure seamless execution
- Plan, coordinate, and execute omnichannel customer marketing campaigns across email, SMS, push notifications, digital platforms, retail channels, and other direct customer touchpoints
- Collaborate with internal and external partners to develop campaign briefs, customer journeys, content strategies, creative assets, and activation plans
- Ensure consistent customer messaging and alignment with brand strategy across all customer touchpoints and channels
What will make you successful?
To succeed in this role, you’ll bring a strong CRM mindset, a passion for customer engagement and the ability to turn insight into action. You’ll be confident working cross-functionally, managing multiple priorities and using data to shape propositions that improve customer experience and business performance.
Education
- Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field
Background & Experience
- Minimum 4 to 5 years of experience in CRM, loyalty marketing, customer lifecycle marketing
- Experience in direct-to-consumer, retail, e-commerce, FMCG, or subscription-based businesses
- Experience managing loyalty, membership programs, marketing automation or customer engagement platforms is considered a strong asset
- Strong understanding of CRM and lifecycle marketing principles (customer lifetime value, ROI, acquisition, churn and retention)
- Experience managing Direct to Consumer communications (POSM, Emails, SMS, Push notifications)
- Strong analytical and problem-solving skills
- Excellent project management skills
- Excellent oral and written communication
- Ability to work effectively in a fast-paced, cross-functional environment
- Advanced proficiency in Microsoft Excel and PowerPoint
- Bilingualism in English and French language skills are a requirement, as this position requires collaboration with stakeholders across the Canadian market and/or worldwide.
Benefits
• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Three weeks of Vacation and six personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Bonus eligibility
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Free Nespresso Coffee Machines and $100 monthly coffee credit
• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
Compensation Range: $75,000.00 – $,85000.00+ bonus eligibility
At Nestlé Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, aligned with our commitment to equitable pay practices.
What you need to know
We will be considering applicants as they apply, so please don’t delay in submitting your application.
Nestlé Canada is an equal-opportunity employer. The principles of diversity, equity, inclusion, and accessibility are vital to how we operate. We strive to foster a respectful and supportive environment where individuals feel valued and empowered to contribute and succeed.
If you are invited to participate in the recruitment process and require an accommodation, please inform Human Resources. Nestlé will work with you to ensure full participation.
#LI-Hybrid
Position Snapshot
Business areas: Nespresso Canada
Job title: Loyalty Marketing Specialist
Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3
Hybrid
A little bit about us
Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee. The company works with more than 130 000 farmers in 18 countries through the Nespresso Sustainable Quality Plan to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the Nespresso Plan helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.
In 2022, Nespresso achieved B Corp™ certification – joining an international movement of over 10’000 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.
Headquartered in Vevey, Switzerland, Nespresso operates in 98 markets and has over 14'000 employees. In 2025, it operated a global retail network of 849 boutiques. For more information, visit the Nespresso website: www.nespresso.com.
Position Summary
We are looking for a Loyalty Marketing Specialist to work at Nespresso, in Montreal, reporting into the Consumer Experience, Lifecycle & Retention Manager. This role will support the Lifecycle team in the development of retention and loyalty strategies with a major focus on key programs : new member onboarding, welcome journey, win-back and loyalty program.
A day in the life of a Loyalty Marketing Specialist
This role is both strategic and hands-on — As the Loyalty Marketing Specialist, you will be responsible for developing, executing, and optimizing customer lifecycle and loyalty initiatives that drive engagement, retention, repeat purchases, and customer lifetime value (LTV). You will play a critical role in shaping the customer lifecycle strategy, overseeing key customer journeys and CRM communication strategies though onboarding, engagement, retention, loyalty and win-back activities.
The ideal candidate combines strong CRM and loyalty marketing expertise with an analytical mindset, excellent project management skills, and a passion for creating meaningful customer-centric experiences that drive impactful business results.
Loyalty & Lifecycle Strategy
- Lead the development, execution, and continuous optimization of end-to-end customer lifecycle strategies and activations to increase engagement, retention, loyalty, and customer lifetime value while reducing churn
- Act as a strategic partner by identifying growth opportunities through CRM insights, customer behaviour analysis, and market trends, translating lifecycle and loyalty priorities into actionable local plans
- Own the CRM communication strategy across email, SMS, push notifications, and other direct-to-consumer channels, ensuring relevant, personalized, and data-driven customer experiences throughout the customer journey
- Develop and execute targeted customer marketing plans and lifecycle campaigns in collaboration with global and local stakeholders across Marketing, eCommerce, Retail, Finance, IT, Supply Chain, and Customer Service teams
- Monitor, analyse, and report on key performance indicators, including retention, reactivation, engagement, customer lifetime value, purchase frequency, churn, and customer satisfaction, providing recommendations to improve performance
- Act as a key cross-functional partner and escalation point, coordinating resolution of loyalty issues with the head office
- Contribute to the evolution of loyalty program benefits, rewards, communications, and member experiences aligning business objectives, technological capabilities, and customer data
- Stay informed on industry trends, competitive activities, and loyalty marketing best practices to continuously improve customer engagement strategies
Campaign & Project Management
- Lead end-to-end campaign and project delivery, including planning, briefing, budgeting, timeline management, stakeholder alignment, execution, and post-campaign analysis
- Drive cross-functional collaboration by proactively identifying risks and opportunities, implementing mitigation plans, and removing roadblocks to ensure seamless execution
- Plan, coordinate, and execute omnichannel customer marketing campaigns across email, SMS, push notifications, digital platforms, retail channels, and other direct customer touchpoints
- Collaborate with internal and external partners to develop campaign briefs, customer journeys, content strategies, creative assets, and activation plans
- Ensure consistent customer messaging and alignment with brand strategy across all customer touchpoints and channels
What will make you successful?
To succeed in this role, you’ll bring a strong CRM mindset, a passion for customer engagement and the ability to turn insight into action. You’ll be confident working cross-functionally, managing multiple priorities and using data to shape propositions that improve customer experience and business performance.
Education
- Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field
Background & Experience
- Minimum 4 to 5 years of experience in CRM, loyalty marketing, customer lifecycle marketing
- Experience in direct-to-consumer, retail, e-commerce, FMCG, or subscription-based businesses
- Experience managing loyalty, membership programs, marketing automation or customer engagement platforms is considered a strong asset
- Strong understanding of CRM and lifecycle marketing principles (customer lifetime value, ROI, acquisition, churn and retention)
- Experience managing Direct to Consumer communications (POSM, Emails, SMS, Push notifications)
- Strong analytical and problem-solving skills
- Excellent project management skills
- Excellent oral and written communication
- Ability to work effectively in a fast-paced, cross-functional environment
- Advanced proficiency in Microsoft Excel and PowerPoint
- Bilingualism in English and French language skills are a requirement, as this position requires collaboration with stakeholders across the Canadian market and/or worldwide.
Benefits
• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Three weeks of Vacation and six personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Bonus eligibility
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Free Nespresso Coffee Machines and $100 monthly coffee credit
• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
Compensation Range: $75,000.00 – $,85000.00+ bonus eligibility
At Nestlé Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, aligned with our commitment to equitable pay practices.
What you need to know
We will be considering applicants as they apply, so please don’t delay in submitting your application.
Nestlé Canada is an equal-opportunity employer. The principles of diversity, equity, inclusion, and accessibility are vital to how we operate. We strive to foster a respectful and supportive environment where individuals feel valued and empowered to contribute and succeed.
If you are invited to participate in the recruitment process and require an accommodation, please inform Human Resources. Nestlé will work with you to ensure full participation.
#LI-Hybrid
Journal
Only you can see this. Kept on this device, and in your account when you sign in.