Marketing Co-op

About Optima Living
Founded in 2007 by two friends inspired by their families’ dementia journeys, Optima Living was created to provide a more home-like experience in seniors housing and care. What began as a personal mission has grown into one of Western Canada’s leading senior living and continuing care providers.

Today, Optima Living offers Independent Living, Assisted Living, Supportive Living, Long-Term Care, Brain Health, and Memory Care across Alberta and British Columbia. Our innovative approach includes Spark, Your Wellness, Your Way; our proprietary brain health and care model. As the only Top 10 Canadian senior living and care provider focused exclusively on Western Canada, we proudly serve more than 6,000 residents.

Guided by our North Star, Let us welcome you home™, we are committed to People, Place, and Community. With a resident-first philosophy and a focus on innovation, we are redefining aging with purpose creating communities where seniors live with dignity, connection, and joy.

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Location: Vancouver
Term: 4- month or 8 months (preferred)
Compensation: $20/hour

Position Summary

As a co-op student, you will not be doing side work, you will support brand, content, and campaign execution across Optima Living’s communities and corporate initiatives, and will contribute to real projects that impact employees, residents, and operations across the organization.

These positions are funded through WIL Digital and Co-op Grants program. To qualify for a placement under the program's funding requirements, candidates must be Canadian citizens, permanent residents of Canada, or protected persons as defined under the Immigration and Refugee Protection Act. International students are ineligible for this funding program, as per the program’s eligibility criteria.

Why This Role
You will work on live campaigns tied to real communities and see how marketing drives occupancy, engagement, and brand trust.

Responsibilities

• Create content for social media, blogs, and campaigns
• Support campaign planning, execution, and reporting
• Conduct market and competitor research
• Assist with events, webinars, and promotions
• Track performance metrics and summarize insights

Qualifications and Experience

• Enrollment in a relevant post-secondary program
• Strong writing and content instincts
• Interest in branding, storytelling, and digital marketing
• Hands-on skill in design, content creation, graphic/video editing and analytical tools
• Comfortable using wordpress and editing tools like Canva, Adobe Suite
• Comfortable working with details, data, and structured tasks
• Able to manage deadlines and handle multiple priorities
• Working knowledge of Excel, Word, and PowerPoint
• Clear communication and willingness to ask questions
• Able to work independently and collaborate with a team
• Takes initiative and follows through on assigned work

Eligibility

• Enrolled in a Co-op or Work-Integrated Learning (WIL)
• Currently attending a post-secondary institution
• Open to domestic students (Canadian Citizen/Permanent Residents) only.

Why Join Optima Living

• Work on real projects that impact 40+ communities across BC and Alberta
• Gain exposure to how a multi-site organization operates behind the scenes
• Learn directly from experienced professionals across functions
• Build practical skills you can use in future roles
• Contribute to work that supports seniors, teams, and communities
• Opportunity to extend your term or return for future roles based on performance

Embark on this journey with us and pave the way for a rewarding career in senior living.
Your journey starts here.
Let us Welcome You Home