Marketing Engineer

Wonolo (Work Now Locally) is disrupting the $140BN temporary staffing industry. Founded in 2014, Wonolo's mission is to help people find consistent work. Through our two-sided tech marketplace, we connect hundreds of businesses in need of front-line workers with 2 million underemployed workers in local markets across the United States, within minutes. Wonolo has raised over $200M in funding which will continue to help us empower the in-demand workforce by democratizing access to flexible work, opportunities to learn new skills, a living wage, and comprehensive portable benefits and perks.

We’re hiring a Marketing Engineer to build the AI-native system that brings workers to Wonolo, gets them through their first job, and keeps them coming back. This is a business-to-consumer (B2C) role. Your users are workers, not companies. You’ll be building growth systems for a marketplace, not plumbing for a sales team.

You’ll work alongside the team that leads funnel and lifecycle strategy and turn their priorities into automations, AI-powered flows, and campaigns that run themselves. Market data is your main input for deciding where to focus. When the data doesn’t capture something about a specific customer or market, you’ll partner with our Business Operations team to get it.

We welcome qualified candidates located anywhere in Canada #LI-Remote.

What you’ll do:

Lifecycle and Activation Automation

• Map the worker journey from first touch through churn and build the automations that remove friction
• Build journeys in Iterable or similar tools that pull a segment of workers by data filters and enroll them in a campaign automatically when a metric drops below a threshold, like fill rate in a region or first-job completion
• Build triggered onboarding, re-engagement, and win-back flows, plus the logic that decides who gets what and when
• Use Large Language Models (LLMs) to personalize messaging and lift conversion, not just to write copy faster

Paid and Channel Automation

• Use Looker data to create triggers that turn paid social campaigns on and off automatically through the Meta, TikTok, and similar application programming interfaces (APIs)
• Build integrations that programmatically post job listings based on the open roles on our platform
• Build automations that speed up campaign activation across organic and paid channels, including social, job boards, search, and answer engine optimization

AI-Native Workflows and Evaluation

• Rebuild manual marketing workflows to be AI-native
• Build AI agent workflows for acquisition, content creation, and competitive intelligence, covering prompts, data sources, structured outputs, and the human checkpoints that need to stay in the loop
• Build evaluation frameworks that measure whether our agents are doing the job well, tied back to marketing key performance indicators (KPIs)

Reporting and Experimentation

• Automate our campaign reporting end to end
• Design tests with a clear hypothesis, ship them, read the results, and decide what to scale or kill

Day-to-Day Execution

• Monitor market health and activate the right playbook when a customer launches or ramps, fill rate drops, workers churn, or a geographic gap opens up, and flag when conditions call for something new
• Treat every campaign you run by hand as a spec for the next thing you automate

Who you are

• 2 to 4 years in a technical role where you built and shipped, whether your title was growth, lifecycle, marketing operations, Go-To-Market (GTM) engineering, analytics, or automation. What you built matters more than the title
• You write Structured Query Language (SQL) from scratch and are comfortable in Looker or a similar business intelligence tool
• You work with APIs directly, handle authentication and webhooks, and build automations end to end in Zapier, n8n, Make, or code, including error handling and maintenance after launch
• Hands-on experience with LLM APIs (Anthropic, OpenAI) and agents, including prompt design, structured outputs, and evaluation loops
• Experience building triggered campaigns in Iterable or a similar platform, or comparable automations from scratch
• A structured approach to experimentation. You define what success looks like before you build and measure it after
• You've shipped internal tools that teams actually adopted

Nice-to-haves, or you'll learn here

• How users behave in a B2C funnel and where drop-off happens
• Experience in a marketplace or gig economy product with a two-sided user base
• Familiarity with paid acquisition channels and how to automate decisioning across them
• Experience with Clay, Framer, or Lovable

Pay Range:

The expected pay range for this position is $63,000 - 115,000 per year. Please note that individual total compensation for this position will be determined at the Company's sole discretion and may vary based on several factors, including but not limited to, location, skill level, and years and depth of relevant experience. Additionally, this role is currently eligible to participate in Wonolo’s equity plan as well as a range of health and wellbeing, retirement savings, and other benefits within a holistic total rewards offering.

Benefits and perks:

• The opportunity for growth in a mission-driven and well-funded start-up
• Meaningful equity
• We pay 100% of the medical/dental/vision insurance premiums for you
• Generous parental leave plan
• Cell phone reimbursement and company laptop
• Retirement plans as well as life and disability insurance
• Access to no-cost on-demand mental health support, including counselling, mindfulness and meditation, and wellbeing courses
• We encourage a healthy work-life balance and offer flexible schedules, an open vacation policy, and the ability to work from anywhere in the U.S. or Canada (no more commutes!)
• Team outings, happy hours, company off-sites, and more!

Important Notice Regarding Fraudulent Recruiting

Disclaimer: We only communicate with candidates through official @wonolo.com email addresses.

Employment scammers may impersonate legitimate recruiters, employers, or recruitment firms, using email, text messages, messaging apps (including, LinkedIn, WhatsApp, etc.), or fake social media accounts to contact you. They may advertise roles that do not exist, claim to represent Wonolo, or use our name and branding without authorization.

Wonolo is aware that individuals posing as recruiters have communicated with job seekers about positions with Wonolo that do not exist. We have received reports that the content and method of communication has varied, but messages may contain requests for payment (e.g., fees for equipment or training) and/or for sensitive personal information.

Wonolo will never ask a candidate for employment for payment or financial information. All open positions are posted in country specific employment portals available at https://info.wonolo.com/careers/. All legitimate job postings on third-party employment sites will direct candidates to complete an application directly through the Wonolo careers page.

Candidates with additional questions or concerns regarding any recruiting communications or Wonolo’s recruiting process in general should email [email protected].

About Wonolo:

Wonolo is a two-sided job marketplace that serves over 2 million front-line workers, providing them access to flexible and consistent job opportunities across the United States within minutes, at companies such as Peloton, Coca-Cola, Neiman Marcus, Papa John's, and thousands more.

We are a remote-first company with 200+ full-time employees, and quickly scaling our team within the United States, Canada, and Latin America. We are well-funded and backed by leading investors including Sequoia Capital, Bain Capital, and Leeds Illuminate, among others.

Learn more about us:

Wonolo raises $140M to continue supporting over 1 million laborers and front-line workers

Wonolo is one of Glassdoor's best tech companies to work for in 2021

Why G2 Venture Partners Invested in Wonolo

Yong Kim (CEO) on why he's passionate about empowering the in-demand workforce

Commitment to Diversity, Inclusion, Equity, and Belonging

Wonolo welcomes you as you and celebrates our collective diversity. We work to serve the underserved, and we are built on the strength of our entire community. We know that diverse backgrounds, perspectives, and experiences make for the best teams, and help to drive high performance. We strive to ensure that our team represents different cultures, perspectives, and backgrounds, as these empower our team to come together to make the best decisions and the biggest impact.

Wonolo is an equal-opportunity employer. We work to ensure all people feel supported, empowered, and connected at work. A big part of this effort is through our support for members and allies of Employee Resource Groups. Individuals seeking to work at or with Wonolo are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity, or any other protected status under all applicable laws, regulations, and ordinances.

Wonolo Privacy Statement

By providing your personal information and/or submitting your application, you agree that Wonolo may use your personal information for the purposes of carrying out its recruitment and hiring process, which may include, but is not limited to, reviewing your qualifications, verifying your information, communicating with you about the recruitment process, and retaining your personal data as otherwise needed for recruitment-related activities.

Information you provide Wonolo as part of the recruitment process is accessible only to those Wonolo employees and other third-party service providers involved with Wonolo's recruitment, interview, and onboarding process. Wonolo does not disclose your personal information to any third party in a manner that would be considered a sale under applicable laws. By providing your personal information as an applicant for this position or any other position at Wonolo, you agree that your personal data may be transferred and/or disclosed to Wonolo's third-party providers. This may include transfers to servers and databases outside the country where you provided Wonolo with your personal data.

Wonolo does not accept agency or consulting resumes. Please do not forward resumes to our job postings, email alias, Wonolo employees or any other organization location. Wonolo is not responsible for any fees related to unsolicited resumes.