Posted 3 months ago
Performance Marketing
@ Total Life, Inc.
Vancouver, British Columbia
Overview
Total Life, a national behavioral health telehealth platform for later-life adults, is hiring a full-time Performance Marketing Lead who reports to the CEO. The role owns full-funnel paid acquisition across digital and offline channels, with ROAS and CAC as the scoreboard. The posting requires personal management of $30K+ monthly spend on multiple channels and fluency in GA4, ad platform reporting and HubSpot.
Responsibilities:
- Own full-funnel paid acquisition across digital channels
- Run traditional and offline demand generation programs
- Own blended CAC and channel-level ROAS
- Direct creative strategy, testing and iteration
- Define measurement and attribution, including for channels with no click
Requirements summary:
- Personally managed $30K+ monthly spend on multiple individual channels
- Direct experience with both digital and offline channels
- Track record with measurable starting and ending ROAS
- Fluency in GA4, ad platform reporting, HubSpot and spreadsheets or SQL
- Tests aggressively and stops underperforming ideas quickly
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · workable
- Employer posting date
- 2026-08-12
- First seen by our source
- 2026-10-16
- Source record updated
- 2026-10-16
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Lead |
| Department | Marketing |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Home |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Perks mentioned | Generous paid time off, Stock or equity, Home office allowance |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Total Life, Inc.
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Helping older adults live happier, more fulfilling lives. Together.
Full company description
Total Life is a leader in Medicare-covered online therapy, dedicated to improving the mental health and well-being of older adults. We provide accessible, affordable teletherapy for issues like anxiety, depression, and cognitive decline, ensuring high-quality care from the comfort of home. Our licensed therapists specialize in geriatric mental health, offering personalized support through a secure, HIPAA-compliant platform. By removing barriers like transportation and mobility issues, we help older adults receive care quickly and conveniently. Beyond therapy, Total Life offers wellness programs designed to enhance physical, mental, and emotional well-being. Members enjoy over 30 live weekly classes, including yoga, meditation, dance, and creative sessions. Seasonal wellness journals provide guidance on mindfulness, goal setting, and self-care. Total Life accepts Medicare and many Medicare Advantage plans, making therapy and wellness programs affordable. With a mission to empower older adults, we combine clinical expertise with innovation to set a new standard in mental health and wellness.
- LinkedIn followers
- 7,507
- People associated on LinkedIn
- 69
- Reported office locations
- 136 Madison Ave, 5th floor, New York, NY 10016, US
- 110 Front St, 300, Jupiter, Florida 33477, US
- 2100 Southbridge Pkwy, 650, Birmingham, Alabama 35209, US
- 721 Depot Dr, Anchorage, Alaska 99501, US
- 7301 N 16th St, 102, Phoenix, Arizona 85020, US
- 1202 NE McClain Rd, 7, Bentonville, Arkansas 72712, US
- 6080 Center Dr, 6th Floor, Los Angeles, California 90045, US
- 720 S Colorado Blvd, Penthouse North, Denver, Colorado 80246, US
- 175 Capital Blvd, 4th Floor, Rocky Hill, Connecticut 06067, US
- 200 Continental Dr, 401, Newark, Delaware 19713, US
- 260 Peachtree St NW, 2200, Atlanta, Georgia 30309, US
- 500 Ala Moana Blvd, 7400, Honolulu, Hawaii 96813, US
- 3597 E Monarch Sky Ln, 240, Meridian, Idaho 83646, US
- 3815 River Crossing Pkwy, 100, Indianapolis, Indiana 46240, US
- 699 Walnut St, 50309, Des Moines, Iowa 50309, US
- Business categories
- mHealth
- Health Diagnostics
- Information Technology
- Health Care
- Elder Care
- Software
- Outpatient Care
- Wellness
- Health Insurance
- Medical
- Personal Health
- Electronic Health Record (EHR)
- Other recorded names
- Total Life, Inc.
- Total Life
- Specialties
- Therapy
- Mental Health
- Decluttering
- Group Therapy
- Depression
- Anxiety
- Stress
- Lonliness
- Isolation
- Happiness
- Friendships
- Behavioral Health
- Baby Boomers
- Aging in place
- Senior Care
- Healthcare
- Healtech
- CBT
- Support Groups
- Retirement
- Medicare
- Aging
- Health Insurance
- Retirees
- Retirement Planning
- Coaching
- Support
- Friendship
- and Together
- Profile identifies a recruitment agency
- No
- Reported total investment
- 1,500,000
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Total Life is a leader in Medicare-covered online therapy, dedicated to improving the mental health and well-being of older adults. We provide accessible, affordable teletherapy for issues like anxiety, depression, and cognitive decline, ensuring high-quality care from the comfort of home. Our licensed therapists specialize in geriatric mental health, offering personalized support through a secure, HIPAA-compliant…
| Field | Value |
|---|---|
| Industry | Mental Health Care |
| Company size | 11-50 employees |
| Headquarters | New York, NY |
| Organization type | Privately Held |
| Year founded | 2021 |
| Specialties | TherapyMental HealthDeclutteringGroup TherapyDepressionAnxietyStressLonlinessIsolationHappiness |
| Open jobs on Jobsy | 6 |
| View page |
Performance Marketing Lead — Total Life
Full-time · Remote (North America) · Reports to the CEO
The short version
We spend real money to reach older adults who need mental health care, and most of them are not on the internet the way your last audience was. We need someone who can grow ROAS on channels that already work, and who has the range to build demand in places a growth marketer usually never touches — direct mail, radio, print, community events, CTV.
If you have only ever optimized inside Meta Ads Manager, this is not your role. If you have personally owned budgets across paid digital and offline, and can show what happened to CAC when you did, keep reading.
About Total Life
Total Life is a national behavioral health telehealth platform built for later-life adults. 200+ licensed clinicians, 49+ states, and we bill Original Medicare Part B directly — which means for most of the people we serve, therapy costs them little to nothing. That's an unusually strong offer, and our job is to get it in front of the people who need it.
We ranked #5 in the healthcare category on the Inc. 5000, with growth over 5,000% since 2021. We are still small enough that this hire will change the trajectory of the company.
What you'll own
- Full-funnel paid acquisition across Google, Meta, YouTube, Bing, Reddit, Quora, Nextdoor, and native networks — plus whatever you can prove out next.
- Traditional and offline demand generation. Direct mail, print, radio, CTV/linear, community and senior-center partnerships. Our audience is 65+, and a large share of our best prospects will never click an ad. You'll be responsible for building programs that reach them anyway, with attribution good enough to defend the spend.
- ROAS and CAC as your scoreboard. Not impressions, not MQLs. You own blended CAC, channel-level ROAS, and cost per completed intake.
- Creative strategy. You'll direct the concepting, testing, and iteration of ad creative — you don't have to be the designer, but you have to know what to test and why, and you have to be able to tell a creative team something more useful than "make it pop."
- Measurement infrastructure. Attribution across a long, offline-heavy funnel is genuinely hard here. You'll define how we know what's working, including for channels with no click.
- Budget allocation. You'll bring us a monthly plan for where the money goes, defend it with numbers, and change it when the numbers change.
Requirements
What we're looking for
Non-negotiable:
- You have personally managed $30K+/month in spend on multiple individual channels — not a $30K/month total book split six ways. We want to see depth, at scale, on more than one channel.
- Direct experience on both digital and traditional/offline channels. Real spend, real results, in both worlds.
- A track record you can put numbers to: starting ROAS, ending ROAS, over what period, on what spend, and what you actually changed to get there.
- Fluency in the analytics stack — GA4, ad platform reporting, a CRM (we run HubSpot), and enough comfort in spreadsheets or SQL to check your platforms' math rather than take their word for it.
- You test aggressively and kill your own ideas quickly when the data says to.
Strong pluses:
- Healthcare, Medicare, insurance, or another regulated-advertising category.
- Marketing to seniors, or to adult children making decisions for a parent.
- Direct response with a phone-based or human-assisted conversion path.
- You've built a channel from zero, not just optimized an inherited one.
How to apply
Skip the cover letter. Send us:
- One channel you scaled. The channel, the monthly spend, the ROAS or CAC before and after, the time frame, and the two or three specific decisions that moved it. Numbers or it didn't happen.
- One channel you shut down. What you spent, what you learned, and how fast you called it.
- Your first-90-days hypothesis for us. Look at our ads, our site, and our offer. Where would you put the next $50K, and what would you expect to get for it? Two paragraphs is plenty — we're reading for thinking, not polish.
Benefits
- Equity options
- Health, dental, vision
- Generous PTO
- Remote-first with a home office or equipment stipend.
- A learning/conference budget
Journal
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