Personal Assistant to the COO

Headquartered in North York, ON, with employees in Canada, the US, China and India, NewAge is an industry- leading manufacturer and distributor of premium home improvement solutions.

Our products are sold through major online retailers such as Lowes, The Home Depot, Costco, Amazon, and Wayfair as well as our own e-commerce site. But what makes us unique is that we provide a truly cohesive customer experience, from free expert assistance designing and planning new spaces to delivery and professional installation.

Our collaborative, inclusive team atmosphere nurtures personal growth, career advancement and job satisfaction, as evidenced by our certification as a Great Place to Work in Canada.

With tremendous pride, we continue to receive a growing number of industry accolades including over 75 unique product patents, awards for our team of expert designers, prominent ranking on the Profit 500 list of Canada’s fastest growing companies, and the naming of our founders to the Top 40 under 40 in Canada by BNN Bloomberg.

We are also proud to be the official jersey emblem partner of the New Orleans Pelicans and have forged strategic partnerships with USA Hockey and Habitat for Humanity. These partnerships reflect our passion for teamwork, excellence, and community involvement.

As our journey to becoming the preferred choice for premium home improvement solutions continues, we’re adding ambitious, driven, passionate members to our team who are inspired to be their best and ready to make a difference.

We are looking for an experienced Personal Assistant to support our Chief Operating Officer, who travels frequently for work. This is a dedicated, one-on-one support role focused entirely on personal and business logistics — travel, benefits, and expense management, plus day-to-day personal administration.

We're looking for someone who takes initiative, communicates clearly and proactively, exercises sound, common-sense judgment, and treats every request with the responsiveness and polish of excellent customer service.

KEY RESPONSIBILITIES:

• Book and manage all travel — flights, hotels, ground transportation, and itineraries, including complex multi-leg trips and last-minute changes.
• Manage travel logistics beyond booking – track passport/visa expiration and renewals, manage travel loyalty programs and points, and arrange travel insurance as needed.
• Track and manage personal benefits — insurance enrollment windows, renewal deadlines, claims follow-up, and paperwork.
• Manage and reconcile expenses — collecting receipts, categorizing spend, submitting reimbursements, and flagging discrepancies.
• Handle other personal administrative tasks as needed: appointment scheduling, correspondence, research, gift and errand coordination, and similar requests.
• Support ad-hoc special projects and research tasks as they come up.
• Anticipate needs proactively rather than waiting for step-by-step instructions.

REQUIREMENTS:

• 3+ years of experience as a personal or executive assistant supporting a C-level or senior executive directly, one-on-one.
• Demonstrated experience independently booking complex, multi-leg travel.
• Strong written and verbal communication skills.
• Familiarity with expense tools such as Concur.
• Sound, independent judgment, with the discretion to know when to act and when to check in first.
• Verifiable references from a prior employer who can speak to your reliability, judgment, and communication style.
• Comfortable handling sensitive personal information with discretion and confidentiality.
• Experience supporting an executive who travels internationally or extensively for work.
• Familiarity and experience with AI tools to automate and work efficiently preferred

NEWAGE OFFERS:

• Salary and bonus is based on experience and highly competitive for the right candidate
  • This is an existing vacancy and the base salary range for this position, is estimated to be $52,000 to $58,000 annually (CAD) at the time of the posting.
• Benefits package
• An opportunity within a growing, fast-paced company, well established in its industry
• Fun! We celebrate successes and hold special events to build strong teams.
• Our teams work under a remote-first Hybrid model, with the ease of having our North York office accessible for collaboration and/or quiet workspace.

HOW TO APPLY:

If you’re intrigued by job profile described above, we invite you to apply with your resume and cover letter illustrating how you would be an ideal fit with our team. We thank all interested candidates for applying and will contact those who qualify for an interview. No phone calls please. Offers of employment are contingent on the successful completion of a thorough background check.

NewAge Products is an equal opportunity employer, committed to inclusion and diversity. We provide employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require any accommodation.

USE OF AI IN HIRING:

AI enabled tools may be used to support parts of the recruitment process. All hiring decisions are made by human reviewers.