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Posted yesterday

PM Scratch & Win Games

@ Western Canada Lottery Corporation

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Calgary, AB · Edmonton, AB

Full-time2+ years experience
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SIGNALS

Overview

Western Canada Lottery Corporation is hiring a full-time Product Manager for its Scratch & Win Games marketing team. The role covers the full lifecycle of instant scratch tickets, from concept and prize structure through printing, sales forecasting and market analysis.

Responsibilities:

  • Plan and execute scratch game launches
  • Manage game development from ideation to print
  • Develop prize structures and forecast sales
  • Analyze market research and industry trends
  • Collaborate on creative briefs and advertising

Requirements summary:

  • Business, marketing or communications degree or diploma
  • 2-3 years of relevant work experience
  • Strong analytical and numerical skills
  • Eye for design and creative direction
  • Graphic design experience highly valued
  • Knowledge of print process is an asset
Source and dates

Employer career site / ATS feed · ultipro

Employer posting date
2026-11-05
First seen by our source
2026-11-05
Source record updated
2026-11-05

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SeniorityMid level
DepartmentMarketing
Experience2+ years
Hours per week40 (estimated)
Work settingOffice
PositionMostly sitting
Physical demandsphysical low · computer high
LanguagesEnglish
EducationCollege diploma (preferred), Bachelor’s degree (preferred)
Fields of studyBusiness, Marketing, Communications

Summary and details written by AI from the posting; the employer’s posting is the authority.

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Western Canada Lottery Corporation

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Job description

Have you ever wondered who creates the exciting, variety of instant scratch tickets found at retail? It could be you!

The Role

The Western Canada Lottery Corporation (WCLC) is currently seeking a full-time Product Manager to join our Scratch & Win Games marketing team. Use your strategic and creative skillset to develop games that grab and hold the attention of our scratch ticket players.

In joining our team as a Product Manager, you will…

  • Strategically plan and execute Scratch & Win Game launches with varying play formats and themes
  • Manage the development process of multiple games from ideation to printed product – including ticket artwork, play instructions, prize structures, game specifications and more
  • Develop prize structures for each game that meet consumers’ expectations of winnability while maintaining budgeted payout targets, appropriate order quantity and overall profitability
  • Prepare business plans, forecast sales projections and evaluate sales performance throughout the ticket life cycle
  • Analyze customer research and conduct regular market scans to identify portfolio opportunities; staying well informed of our current and target players, as well as new games, trends, and promotions throughout the industry
  • Establish creative brief positioning and collaborate on ticket advertising support
  • Effectively communicate product strategies in written documents and oral presentations
  • Build solid working relationships with internal team members, suppliers and provincial partners
  • Support a team atmosphere and proactively take on tasks as needed

Qualifications

  • A degree or diploma in a related discipline (Business, Marketing, Communications or similar)
  • Minimum 2-3 years of relevant work experience
  • Superior organizational skills, attention to detail, and ability to multitask
  • Strong critical thinking and resourceful, problem-solving skills
  • Aptitude for numbers and an analytical approach
  • An eye for design and ability to effectively communicate creative direction
  • Technical proficiency and eagerness to learn
  • Graphic design experience is high valued
  • Knowledge of print process is an asset

Who we are

You may not have heard of us before, but you’ve almost certainly heard of the products we help bring to players throughout the Prairie Provinces and the North every day; lottery games like LOTTO 6/49, SPORT SELECT, and dozens of instant scratch tickets.

WCLC is the non-profit organization authorized to manage, conduct, and operate lotteries – at retail and online – and other gaming-related activities for the governments of Alberta, Saskatchewan, and Manitoba as well as the Yukon, Northwest Territories, and Nunavut. We work closely with our provincial partners to bring a first-rate lottery experience to our players and meet their changing needs with new technology and tools.

We know it’s our people that make this possible, which is why we invest in building talented, adaptable, and accountable teams. We’d love to talk to you about how you fit into that.

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