Posted 8 days ago
Principal Product Manager, Ads Quality
@ Instacart
Ontario
Overview
Instacart is hiring a Principal Product Manager for its Ad Product team to own Ads Quality strategy across Sponsored Products, the anchor format of Instacart Ads. The role leads ranking, relevance, merchandising and experimentation work and sets the direction for how Sponsored Products evolves in new experiences such as agentic commerce. The role is remote in Ontario, Alberta, British Columbia or Nova Scotia, with base pay of $223,000 to $235,500 CAD and about 25% travel.
Responsibilities:
- Set strategy for Ads Quality across Sponsored Products
- Lead ranking and relevance system design with ML engineers
- Run high-velocity merchandising and ranking experiments
- Define Sponsored Products in agentic commerce and conversational UI
- Partner with engineering, design, data science and UX research
Requirements summary:
- Paid search or Sponsored Products advertising experience
- Experience building ML ranking, relevance or recommendation products
- Strong analytics and data science skills
- Consumer digital product experience at a large technology company
- Ability to present to senior leaders and build buy-in
- Willingness to travel about 25% of the time
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · greenhouse
- Employer posting date
- 2026-11-05
- First seen by our source
- 2026-11-05
- Source record updated
- 2026-11-06
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Business operations |
| Travel | air: moderate |
| Work setting | Home, Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Perks mentioned | Flexible hours, Stock or equity |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Instacart
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
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Full company description
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.
- LinkedIn followers
- 287,230
- People associated on LinkedIn
- 24,458
- Reported office locations
- Blue Shield of California Building, 50 Beale St #600, San Francisco, CA 94105, US
- 190 Liberty St, Suite 200, Toronto, Ontario M6K 3L5, CA
- Business categories
- Consumer
- E-Commerce
- Grocery
- Shopping
- Delivery Service
- Other recorded names
- Instacart
- Specialties
- Grocery Delivery and online grocery
- Profile identifies a recruitment agency
- No
- Reported total investment
- 2,919,023,124
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get…
| Field | Value |
|---|---|
| Industry | Software Development |
| Company size | 1,001-5,000 employees |
| Headquarters | San Francisco, CA |
| Organization type | Public Company |
| Specialties | Grocery Delivery and online grocery |
| Open jobs on Jobsy | 33 |
| View page |
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
Instacart Ads powers one of the industry's leading retail media ecosystems, helping brands connect with shoppers at the moment of intent on Instacart Marketplace and 310+ partners. Sponsored Products is our anchor format, and its growth depends on how we merchandise and display products to consumers as well as the relevance, ranking, and personalization that drive customer and advertiser value.
As a Principal Product Manager on the Ad Product team, you will own the strategy for Ads Quality across the Sponsored Products franchise. You will partner with engineering, design, data science, and user research to build a virtuous flywheel between advertisers, customers and retailers; and to help define the future of how online grocery works.
About the Job
- Create surface-level controls that balance customer value and advertiser value across Sponsored Products
- Drive a high-velocity experimentation program in merchandising, ranking, and relevance - with a goal of shipping experiments that deliver multi-million dollar ARR impact.
- Develop a comprehensive strategy for evolving our ranking and monetization systems to better represent customer intent per ad request
- Lead system design for complex ranking and relevance systems in partnership with Machine Learning engineers, and advance improvements to core retrieval and ranking that power Sponsored Products
- Establish yourself as a thought leader on search and how to monetize it as a surface, sharing your point of view internally and externally with partners and industry leaders
- Define how Sponsored Products evolve in new experiences such as agentic commerce and conversational UI’s
- Partner closely with engineering, design, data science, and UX research to turn ambiguous, high-stakes problems into clear hypotheses, requirements, and measurable outcomes
About You
Minimum Qualifications
- Experience with paid search or Sponsored Products advertising
- Experience building machine learning products, including ranking, relevance, or recommendation systems
- Experience with consumer-facing digital product work at a large, complex technology company
- Strong analytical skills and data science savvy, with a record of using data to guide product decisions and design experiments.
- Critical thinking and executive presence, with the ability to present complex subject matter to senior leaders and build cross-organizational buy-in.
- Willingness to travel approximately 25% of the time.
Preferred Qualifications
- BS or MS in computer science, economics, or a related field.
- 7-10 years of product management experience, including ownership of product lines generating $100M+ in revenue.
- Fluency in data science and machine learning concepts.
- [TBD — finalize with recruiter]
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.
CAN
$223,000—$235,500 CAD
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