Promotion Program Manager, Client Solutions & Delivery - Agrotech

About Business France

Would you like to create business opportunities in a bilingual and multicultural work environment? Join our team!

Business France plays an essential role in developing the French economy internationally. We offer tailor-made solutions for French companies looking to expand globally and enable North American companies to discover the many reasons to choose France when planning their global expansion. Business France also runs the V.I.E program, an HR solution designed to source young talents from Europe. With 1420 employees worldwide, the Agency is present in 55 countries and offers its services in 100+ markets.

In line with French public policy on carbon neutrality and climate change, Business France is prioritizing the green transition by placing it at the heart of its strategy. We have already started to implement extensive policies internally to curb our environmental impact and we help our clients to take this important element into consideration in their business development.

In North America, Business France opened offices in strategic locations, next to the most vibrant markets. Our network of over 100 employees operates from 5 central offices (New York, San Francisco, Chicago, Toronto, Montréal) and 4 outposts (Los Angeles, Boston, Detroit, Houston). Working closely together, we organize promotional events, accelerators, French pavilions, or directly work with entrepreneurs in the most promising markets. Join us today!

We are looking for a Program Manager, Client Solutions & Delivery North America for our Agrotech activity (Food, packaged goods companies, wine and spirit and AgroEquipment).

WHAT YOU'LL DO

The Program Manager, Client Solutions & Delivery leads client relationships with key French accounts, particularly regional organizations and industry associations within the Agrotech sector.

The Program Manager sets the overall strategic direction and provides oversight of complex programs across North America, particularly those involving competitive tenders, EU-funded programs, and multi-year initiatives. The Program Manager ensures overall program consistency, fulfillment of client commitments, performance, and profitability.

In addition to this program-level oversight, the Program Manager may directly lead the design, management, and delivery of selected programs or projects when their nature, complexity, or key-account dimension warrants direct involvement.

The Program Manager organizes the resources required for successful delivery and oversees project management and event coordination functions.

Depending on the structure established for each program, the Program Manager combines direct responsibility for selected assignments with functional coordination responsibilities for others.

This role is part of the cross-functional expertise dedicated to competitive tenders, key accounts, and complex project management.

Key responsibilities:

Management and development of Key French accounts

1. Acts as the strategic interface between key accounts and Business France (the agency)’s teams in France and North America, in coordination with the relevant Business Unit Managers.
2. Develops an in-depth understanding of the challenges, needs, and priorities of existing clients in order to advise them on their North American strategy.
3. Monitors markets and industry trends to identify new opportunities for programs, partnerships, and competitive tenders.
4. Identifies and develops business opportunities with existing and prospective clients.
5. Develops and implements a plan to deepen the agency’s knowledge of North American trade and professional associations and French clients.
6. Proactively identifies opportunities and recommends new solutions to key French accounts, while supporting Business Unit Managers in developing new service offerings.
7. Leads client relationships at program level and coordinates reporting to key accounts, Business Unit Managers, and the relevant advisory teams.

Strategic program management

1. Defines program objectives, scope, success criteria, and overall framework in coordination with the relevant Business Unit Managers.
2. Reviews and approves project specifications, KPIs, concepts, and recommendations.
3. Ensures overall program consistency from initial design through final performance evaluation.
4. Approves overall budgets, master schedules, and key resource allocations.
5. Monitors the financial performance of programs and ensures profitability targets are met.
6. Directly manages selected programs or projects within the portfolio and may lead all or part of their design, scoping, planning, coordination, and delivery.
7. May directly produce deliverables, recommendations, proposals, specifications, budgets, and reporting materials for assignments under the Program Manager’s responsibility.
8. Works with the Senior Project Manager to allocate projects based on their nature, required expertise, priorities, and team workload.
9. Sets priorities and makes key decisions affecting program scope, overall budgets, timelines, or client commitments.
10. Oversees compliance with contractual commitments and ensures the overall quality of delivery.
11. Provides consolidated program reporting to clients and management.

Functional coordination of activities and resources

1. Works with the Agrotech Business Managing Director to define operational priorities.
2. Contributes to the allocation of programs and projects based on priorities, required expertise, and team workload.
3. Coordinates the involvement of stakeholders contributing to programs under the Program Manager’s responsibility.
4. Monitors overall program progress and ensures consistency across contributions.
5. Facilitates the operational decisions and trade-offs required for successful delivery.
6. Ensures the quality of deliverables and fulfillment of client commitments.
7. Promotes the sharing of methodologies and best practices and contributes to strengthening the platform’s collective capabilities.
8. Escalates resource requirements, challenges, or issues requiring management-level decisions to the Agrotech Managing Director.

Travel within North America and to France is required.

WHAT WE'RE LOOKING FOR

• Degree from a business or management school, or equivalent.
• Full professional fluency in English and French, both written and spoken.
• Proven experience in complex project management and client relations, ideally within the food and agriculture sector.
• Significant experience designing and managing promotional or event-based programs.
• Good understanding of competitive tender processes and international promotional programs.
• Strong knowledge of the North American business ecosystem and event-industry practices.
• Experience working in a French or international business environment involving French stakeholders, with a strong understanding of French business culture and working practices.
• Strong analytical, advisory, and negotiation skills.
• Ability to manage, support, and develop team members and foster their professional growth.
• Demonstrated leadership, autonomy, and sound decision-making skills.
• Excellent communication and organizational skills.

Why Join Business France?

It's an opportunity to:

• Work directly with founders, CEOs, and senior executives of innovative companies;
• Develop a deep understanding of North American industrial markets;
• Build a powerful international professional network;
• Have a tangible impact on companies' growth trajectories;
• Gain exposure to cutting-edge technologies and emerging industrial trends;
• Grow quickly within a collaborative and entrepreneurial team;
• Benefit from ongoing training and professional development opportunities.

Benefits

• Extensive leave policy (paid vacation, sick and exceptionnal leaves)
• Health coverage and retirement benefits
• International exposure and career development opportunities.