QA Engineer- Salesforce Marketing Cloud (SFMC)

Job Title: QA Engineer- Salesforce Marketing Cloud (SFMC)

Job Type: Full-time

Work Mode: Hybrid

Tru Inc. is seeking a QA Engineer- Salesforce Marketing Cloud (SFMC). We have one (1) permanent position available for an immediate start.

About Us:-

At Tru, we are more than just a technology agency—we are strategic partners committed to driving digital transformation for enterprise-level clients. As experts in digital experience platforms, e-commerce engines, and innovative solutions, we help businesses thrive in the digital era.

Location:-

This role can be based in one of our locations—Montreal, Halifax, Stellarton, or Toronto—with a hybrid schedule of 3 days in the office and 2 days remotely each week. In-office days are focused on client workshops, team collaboration, and key planning activities.

Position Overview:-

We are looking for an experienced QA Engineer –Salesforce Marketing Cloud (SFMC) to support the testing and quality assurance of marketing technology solutions built on Salesforce Marketing Cloud.

The successful candidate will be responsible for validating campaign configurations, customer journeys, data integrations, personalization, segmentation, and outbound communications across SFMC. The role will work closely with Marketing, Business Analysts, SFMC Developers, Data/Integration teams, and Product stakeholders to ensure solutions meet functional, technical, and business requirements before deployment.

Key Responsibilities:-

Quality Assurance & Test Planning

• Review business requirements, user stories, solution designs, and acceptance criteria to identify testing requirements.
• Develop comprehensive test plans, test scenarios, test cases, and test data for SFMC implementations.
• Perform functional, integration, regression, system integration, and end-to-end testing.
• Maintain requirement-to-test-case traceability and ensure adequate test coverage.
• Identify, document, prioritize, and track defects through resolution and retesting.

Salesforce Marketing Cloud Testing:-

• Validate SFMC solutions across: Email Studio
• Journey Builder
• Automation Studio
• Contact Builder
• Content Builder
• Mobile Studio, where applicable
• CloudPages, forms, and landing pages
• Test customer journeys, entry events, decision splits, wait activities, exclusions, suppressions, and exit criteria.
• Validate triggered, transactional, scheduled, and batch communications.
• Test email templates for content, dynamic content, personalization, links, images, and rendering.
• Validate AMPscript and SQL-driven personalization and segmentation logic.
• Verify unsubscribe, subscription management, preference management, and suppression processes.

Data & Integration Testing:-

• Validate data ingestion into SFMC Data Extensions from upstream systems.
• Verify field mappings, data types, primary keys, relationships, and data quality.
• Test SQL queries, filters, segmentation rules, and Automation Studio workflows.
• Validate integrations between SFMC and systems such as Salesforce CRM
• Snowflake or other data platforms
• APIs and middleware platforms
• E-commerce and customer platforms
• Product, pricing, promotion, and transactional data sources
• Perform source-to-target data validation and reconciliation.
• Validate API-based integrations, file-based integrations, scheduled imports, exports, and automation dependencies.
• Identify duplicate, incomplete, delayed, or incorrectly transformed customer data.

Campaign & Journey Validation:-

• Validate audience qualification and segmentation before campaign deployment.
• Confirm customers enter the correct journeys based on defined business rules.
• Validate personalization and dynamic content across different customer profiles and segments.
• Test positive, negative, boundary, exception, and edge-case scenarios.
• Ensure communications are delivered to the correct audiences while respecting exclusions and suppression rules.
• Validate campaign scheduling, frequency, timing, and dependencies.

Email & Customer Experience Testing:-

• Validate email rendering across major email clients, browsers, and devices.
• Test responsive behaviour across desktop, tablet, and mobile devices.
• Validate URLs, tracking parameters, CTAs, redirects, images, and content.
• Verify UTM parameters and analytics/tracking implementation where applicable.
• Validate localization and market-specific content where required.
• Ensure customer-facing experiences meet approved design and functional requirements.

SIT, UAT & Release Support:-

• Lead and execute System Integration Testing (SIT) for SFMC solutions.
• Support business stakeholders during User Acceptance Testing (UAT).
• Prepare test execution reports and communicate quality status to project stakeholders.
• Coordinate defect triage sessions with development and business teams.
• Perform regression testing following defect remediation or solution changes.
• Support production deployment validation and post-release smoke testing.
• Assist with production issue investigation and root-cause analysis.

Quality Governance:-

• Maintain QA documentation, test evidence, defect logs, and release sign-off documentation.
• Ensure solutions meet organizational QA standards and release criteria.
• Identify opportunities to improve SFMC testing processes and test coverage.
• Support the development of reusable regression test suites.
• Contribute to QA automation opportunities where appropriate.

Required Qualifications:-

• Bachelor’s degree in Computer Science, Information Technology, Engineering, or a related field, or equivalent professional experience.
• 3+ years of QA/testing experience, with hands-on experience testing Salesforce Marketing Cloud solutions.
• Strong understanding of Salesforce Marketing Cloud architecture and capabilities.
• Hands-on testing experience with Journey Builder, Email Studio, Automation Studio, Contact Builder, Content Builder, and Data Extensions.
• Strong understanding of customer journeys, segmentation, personalization, and campaign execution.
• Experience validating SQL queries and data within SFMC Data Extensions.
• Understanding of AMPscript and dynamic-content concepts.
• Experience with API, integration, and data-validation testing.
• Experience performing functional, integration, regression, SIT, UAT, and end-to-end testing.
• Strong knowledge of defect management and software development lifecycle processes.
• Experience using tools such as Jira, Azure DevOps, or similar test/defect management platforms.
• Strong analytical and troubleshooting skills.
• Excellent written and verbal communication skills.

Preferred Qualifications:-

• Salesforce Marketing Cloud certification.
• Experience testing integrations between SFMC and Salesforce CRM.
• Experience working with Snowflake or other enterprise data platforms.
• Experience with REST and SOAP API testing using tools such as Postman.
• Experience with SQL and source-to-target data reconciliation.
• Experience with email-rendering/testing platforms such as Litmus or Email on Acid.
• Understanding of marketing analytics, campaign tracking, and attribution.
• Familiarity with privacy, consent, CAN-SPAM, CASL, GDPR, and customer preference management requirements.
• Experience working within Agile/Scrum delivery teams.
• Experience with automated testing frameworks or marketing technology QA automation is an asset.

Key Skills:-

• Salesforce Marketing Cloud
• Journey Builder
• Automation Studio
• Email Studio
• Contact Builder
• Content Builder
• Data Extensions
• SQL Testing
• AMPscript Validation
• API Testing
• Data Integration Testing
• System Integration Testing (SIT)
• Regression Testing
• End-to-End Testing
• UAT Support
• Email & Campaign Testing
• Data Reconciliation
• Defect Management
• Jira / Azure DevOps
• Agile Delivery

Salary Range: $70,000-$80,000

Working at Tru:-

At Tru, we put people first! We take pride in building a culture that stands out for its courage, entrepreneurial spirit, diversity, and passion for people. We are proud to offer competitive salaries and a work environment that is challenging, fun, and rewarding. Our embraced values at Tru are:

• You Talk, We Listen
• Integrity at Our Core
• Quality as Standard
• Delivered On Time