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Sales Representative

@ Assa Abloy Entrance Systems

Markham, Ontario

Full-time3+ years experience
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Overview

Secord Doors is hiring a full-time Sales Representative to find new commercial and industrial clients for dock equipment and industrial doors. The role covers prospecting, product presentations, proposals, negotiation and closing deals. Compensation is $50,000 to $90,000, commensurate with experience.

Responsibilities:

  • Prospect and generate leads among commercial and industrial clients
  • Promote and sell dock equipment, industrial doors and accessories
  • Prepare proposals, quotes and negotiate deals
  • Manage the full sales cycle and follow up with customers
  • Report sales activity and forecasts to leadership

Requirements summary:

  • Minimum 3 years of overhead door and dock sales experience
  • High school diploma required; business or sales degree a plus
  • Strong communication and negotiation skills
  • Ability to work independently and meet sales targets
  • Proficient with CRM software and Microsoft Office

Tools & skills

Source and dates

Employer career site / ATS feed · trakstar

Employer posting date
2026-10-07
First seen by our source
2026-10-11
Source record updated
2026-10-25

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SeniorityMid level
DepartmentSales
Experience3+ years
Hours per week40 (estimated)
Travelground: moderate
Work settingClient sites, Office
PositionSitting and standing
Physical demandsphysical low · computer moderate
LanguagesEnglish
EducationHigh school (required), Bachelor’s degree (preferred)
Fields of studyBusiness, Sales

Summary and details written by AI from the posting; the employer’s posting is the authority.

Assa Abloy Entrance Systems

FieldValue
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Job description

Secord Doors is currently seeking a Sales Representative to join their growing team. In this role, you will be responsible for identifying new business opportunities, building strong customer relationships, and driving revenue growth by selling our products and services to commercial and industrial clients.

Key Responsibilities:

Sales Generation & Lead Development:

  • Identify and prospect new customers within the dock and door industry, including manufacturers, warehouses, distribution centers, and other commercial entities.
  • Generate leads and schedule meetings by reaching out to potential clients via phone, email, and in-person visits.
  • Develop and maintain a pipeline of potential sales opportunities.
  • Conduct initial needs assessments with clients to understand their requirements and recommend appropriate solutions.

Product Knowledge & Presentation:

  • Promote and sell a range of dock equipment, industrial doors, loading docks, and related accessories.
  • Conduct product demonstrations and presentations, both virtually and on-site, to showcase the benefits and features of our products.
  • Provide accurate product information, including pricing, specifications, and availability.
  • Educate customers about the value and technical aspects of products, addressing any concerns or objections.

Sales Process Management:

  • Develop tailored proposals and quotes based on customer needs and specifications.
  • Work closely with the internal team to ensure accurate order processing, product availability, and timely delivery.
  • Negotiate terms, close deals, and ensure customer satisfaction while maximizing revenue.
  • Manage the full sales cycle from lead generation to closing, maintaining consistent customer engagement

Customer Relationship Management:

  • Provide ongoing support and follow-up to ensure customer satisfaction.
  • Respond to customer inquiries and resolve issues in a timely and professional manner.
  • Maintain accurate records of customer interactions and sales activity in CRM software.

Market Awareness & Reporting:

  • Keep up-to-date on industry trends, competitor offerings, and new products to stay competitive in the market.
  • Provide regular updates on sales activity, forecasts, and performance metrics to sales leadership.
  • Gather customer feedback and recommend product or service improvements based on market demand.

What we're looking for

  • High school diploma or equivalent required; a degree in Business, Sales, or a related field is a plus.
  • Minimum of 3 years of sales experience in the selling of preventive maintenance, service and repair and replacement product in the overhead door and dock industry.

Core Skills & Competencies:

  • Strong communication and interpersonal skills, with the ability to build rapport with customers.
  • Technical knowledge of dock equipment, industrial doors, or related products is preferred.
  • Strong negotiation skills and the ability to close sales effectively
  • Ability to work independently, manage time efficiently, and meet sales targets.
  • Proficient with CRM software (e.g., Salesforce, HubSpot) and Microsoft Office Suite (Excel, Word, PowerPoint).

Compensation Range: $50,000 – $90,000, commensurate with experience

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