Salesforce Marketing Cloud Administrator

Company Name: Merrithew International

Job Title: Salesforce Marketing Cloud Administrator

Reports to: Director of Digital Marketing and E-Commerce

Category: Full time, Hybrid – Permanent

Position Location: Scarborough Ontario, Tapscott Office

Opportunity: This is a backfill role in the organization

Compensation: $75,000.00 - $85,000.00

About Merrithew:

Merrithew® is the global leader in mindful movement, the company behind the STOTT PILATES® Movement System™ and a growing portfolio of leading movement education and equipment brands, including Align-Pilates and the GYROTONIC® organization. Since 1988, Merrithew has trained more than 100,000 instructors in over 135 countries and developed premium equipment and science-based education trusted by leading studios, rehabilitation centers and fitness professionals.

Merrithew supports instructors, studio owners and wellness leaders with a complete ecosystem to thrive, including training, equipment, digital resources, business tools and a global network of peers. Its vision is to transform lives through intentional, inclusive movement, shaping the next era of mindful movement through innovation, purpose and a commitment to professional excellence.

GYROTONIC® and GYROKINESIS®are registered trademarks.

Our Core Values

These are the values that guide our daily actions, decisions, and how we work with one another and our customers:

• Community – Culture of belonging, encourage connections and engagement
• Passion – Be present, enthusiastic, energetic, committed to purpose, inspiring
• Boldness – Act with courage, change the norm, never settle for “just ok”
• Customer-Centric – Our Vision is fulfilled through our Trainers, Partners and end-customers.
• Accountability – Act like owners, own the results
• Innovation – Delivering the best, highest-quality products, programs and services

Position Overview:

As a Salesforce Marketing Cloud (SFMC) Administrator, you will play a critical role in managing and optimizing our SFMC platform to support multi-channel marketing efforts, working closely with our digital marketing. The ideal candidate will have a strong background in marketing, supported by a relevant educational background in marketing, business, or a related field. You will be responsible for overseeing and customizing SFMC features, designing and implementing email marketing campaigns, customer journeys, and reporting workflows, and ensuring data integrity and audience management. Additionally, you will provide support and training to internal users while troubleshooting issues to optimize platform performance. Your role will also involve collaborating with various teams to ensure seamless integration with other systems and to accommodate the growth of our business and evolving marketing strategies.

Major Responsibilities:

1. Platform Management & Administration

• Configure and maintain the Salesforce Marketing Cloud environment, including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Cloud Pages.
• Manage user roles, permissions, and security settings.

2. Campaign Support:

• Collaborate with the marketing team to design and implement multi-channel campaigns using SFMC tools.
• Build and manage automated customer journeys and workflows.
• Support the execution of personalized email campaigns, leveraging AMPscript and dynamic content.

3. Data Management:

• Oversee data integration between SFMC and Salesforce CRM (or other connected platforms).
• Manage data extensions, segmentation, and subscriber lists to ensure data hygiene and compliance with CASL (Canada's Anti-Spam Legislation).

4. Optimization & Reporting:

• Monitor campaign performance and provide actionable insights through reporting and analytics tools.
• Optimize email deliverability and engagement rates using A/B testing and industry best practices.

5. Integration & Technical Support:

• Ensure seamless integration of SFMC with other Martech tools (e.g., Google Analytics, CMS platforms).
• Troubleshoot and resolve technical issues, coordinating with Salesforce support if necessary.

Qualifications:

Education

• Post secondary college and/or degree in Marketing or related field
• Minimum of 2+ years of experience as a Salesforce Marketing Cloud Administrator position

Certifications

• Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Administrator, Email Specialist, or Consultant) are a strong asset.

Technical Skills

• Proficiency in AMPscript, SQL, HTML/CSS for email design and customization.
• Strong understanding of data extensions, API integrations, and marketing automations.
• Familiarity with Salesforce CRM and Salesforce Connector is highly desirable.

Soft Skills

• Exceptional organizational skills and attention to detail.
• Strong analytical and problem-solving abilities.
• Effective communication skills to collaborate across teams.

Why Join Us?

• Competitive salary and comprehensive benefits package.
• Opportunity to work with a forward-thinking team on evolving ecommerce and marketing technology.
• A vibrant, collaborative workspace in Toronto with hybrid work options.
• Professional growth opportunities through training and certifications.

Merrithew may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human review. All final hiring decisions are made by Merrithew’s recruitment team.

Merrithew is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA).

Merrithew is committed to providing a barrier-free access workplace. If you need accommodation at any stage of your application, or want more information on our accommodation policies, please contact us "[email protected]"

Merrithew is proud to be an Equal Opportunity Employer. Our organization respects and follows the letter and spirit of the Ontario Human Rights Code. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other code grounds.