Search Engine Optimization Specialist

About Brand Vision:

Brand Vision is a Toronto-based branding, web design, and digital consultancy with a presence in Chicago. We work with clients across Canada and the United States, from founder-led businesses to enterprise organizations, helping them build stronger brands, better websites, and a more effective digital presence. Our work brings together research, strategy, design, and marketing, with a focus on clear business goals and measurable results.

About the role:

We’re looking for an SEO Specialist to own SEO strategy and execution across multiple client accounts. You’ll work across different industries, identify opportunities to improve organic performance, and turn those opportunities into clear priorities and practical improvements.

This role suits someone who can investigate why a website is underperforming, decide what to tackle first, and see the work through from recommendation to implementation. You should be comfortable working independently, collaborating with designers and developers, and explaining your recommendations directly to clients.

Responsibilities:

• Develop and execute SEO strategies: Build tailored plans around each client’s business goals, competitive landscape, and search opportunities. Set priorities, manage deliverables, and adjust your approach as results develop.
• Manage SEO accounts and client relationships: Be the main point of contact for assigned SEO clients, from onboarding and strategy discussions to ongoing updates and performance reviews. Understand each client’s business goals, set clear expectations, and manage priorities, timelines, and deliverables. Coordinate with internal teams, address client questions, and proactively communicate progress, challenges, and opportunities.
• Lead technical audits and improvements: Identify issues affecting crawling, indexing, site structure, redirects, canonical tags, structured data, and page performance. Implement changes where appropriate and work with developers on more complex fixes, verifying that recommendations are carried through correctly.
• Own keyword research and on-page optimization: Understand search intent, map keywords to relevant pages, and identify content gaps. Improve page titles, headings, metadata, internal links, and existing content to strengthen relevance and usability.
• Guide content planning: Develop content recommendations and clear briefs for service pages, landing pages, and articles. Work with writers and clients to produce useful, accurate content that reflects the brand and answers the audience’s questions.
• Improve local visibility and authority: Optimize Google Business Profiles and location pages where relevant. Assess backlink profiles and identify credible opportunities for outreach, relevant links, and citations.
• Measure performance: Use Google Search Console, GA4, and reporting tools to monitor search visibility, organic traffic, and conversions. Investigate changes in performance, lead client reviews, and explain what happened, what it means, and what comes next.
• Support website launches and ongoing improvements: Collaborate with our design and development teams to incorporate SEO into website redesigns, migrations, and new builds. Stay informed about changes in search and assess which developments warrant action for each client.

What we’re looking for:

Required:

• 3 to 5 years of hands-on SEO experience, ideally in an agency or across multiple client accounts.
• Strong technical, on-page, and content SEO skills, with experience turning audit findings into implemented improvements.
• Proficiency with Google Search Console, Google Analytics 4, Screaming Frog, and Ahrefs or Semrush.
• Demonstrated results from SEO work, with the ability to explain your approach, your contribution, and the outcomes.
• Experience building clear performance reports using Looker Studio or similar tools.
• Strong written and verbal communication skills. You can lead a client call, explain technical issues clearly, and connect SEO recommendations to business priorities.
• Strong organization and attention to detail, with the ability to manage competing priorities and deadlines across accounts.
• Applicants must currently live in Toronto or the surrounding area and be able to commute to our Toronto office. This is a full-time, in-office position.

Nice to have:

• Experience implementing SEO improvements in Webflow, WordPress, or other CMS platforms.
• Experience using AI tools to support research, analysis, content optimization, or reporting, with careful review of their output.
• Knowledge of conversion rate optimization, Google Tag Manager, or conversion tracking.
• Experience with Google Ads or Meta Ads.
• Experience with organic social media strategy or content planning.