Senior Branded Content Strategist, Chatelaine/Châtelaine

About SJC

SJC stands as Canada’s largest privately owned communications company, distinguished by its portfolio of leading media brands, including Toronto Life, Chatelaine, and Maclean’s. At SJC, creativity, technology and journalism intersect to deliver content that resonates and performs. From integrated creative studios and advanced ad-tech to a portfolio of iconic media brands, we craft and distribute award-winning stories for audiences and advertisers alike. Partnering with organizations across North America, we build marketing solutions that inform, inspire and empower on every platform—from print to emerging digital channels. Our influence—and a 22-year streak on Canada’s Best Managed Companies list—reflects a culture committed to excellence and constant evolution. To learn more about our organization, please visit www.stjoseph.com

About the role

SJC Media is seeking a Senior Branded Content Strategist to develop compelling branded content and grow commercial opportunities for Chatelaine and Châtelaine. Combining excellent editorial judgment with commercial creativity, this role turns advertiser objectives into distinctive stories that reflect the brands' voices and resonate with Canadian women.

The strategist leads sponsored content from concept and pitch through writing, editing and delivery across digital, social, video and other formats. Working closely with sales, branded content, project management and editorial, this person responds energetically to in-bound RFPs but also identifies sponsorable editorial opportunities and works with sales to build proactive pitches that serve both audiences and advertising partners.

This role expands beyond reactive content execution to help generate incremental revenue. The successful candidate will develop a robust built-if-sold opportunity calendar, identify strategically aligned advertisers and attend PR events, particularly in lifestyle, health, wellness and other growth categories.

Key responsibilities

• Branded content strategy and pitching: Proactively develop creative, advertiser-friendly concepts and integrated pitches with the sales team that align with audience interests and the brands’ editorial positioning.
• Content and advertiser alignment: Identify content in priority advertising categories, including health, wellness, beauty and lifestyle, and create tailored partnership ideas that can drive incremental revenue.
• Built-if-sold planning: Own and regularly update a calendar of seasonal, timely and evergreen sponsorable content concepts that sales teams can take to market.
• Editorial production: Lead assigned branded content from brief through launch, including research, writing, editing, creative direction, client revisions and quality control across articles, social content and video.
• PR and industry relationships: Attend relevant media previews, PR events and industry gatherings
  

Qualifications

• At least 5 years of relevant experience in digital editorial, branded content, content strategy or lifestyle media, including substantial hands-on writing and editing
• Demonstrated ability to interpret advertiser briefs and develop persuasive creative pitches and client-facing communications
• Strong commercial instincts and an understanding of how editorially credible content supports advertising partnerships and revenue growth
• Knowledge of content categories relevant to Chatelaine and Châtelaine, particularly health, wellness, beauty, fashion, food and lifestyle
• Ability to manage multiple deadlines and collaborate confidently with sales, clients, editorial leaders and production partners
• Familiarity with Canadian PR and agency networks and French-language proficiency are assets

Measures of success

• A consistent pipeline of high-quality built-if-sold concepts and proactive pitches that create credible new business opportunities
• Branded content programs delivered on time, to editorial standards and against advertiser objectives across relevant platforms
• Stronger collaboration with sales and editorial leadership, and a demonstrable contribution to incremental branded content revenue
  

Benefits at SJC:

SJC is committed to the well-being and professional development of its employees. Our comprehensive benefits package includes:

Health and Dental Benefits

• Employee & Family Assistance Program (EFAP) and access to online health & wellness resources through Homewood Health.
• Scholarship program available for employees’ children.
• Exclusive employee subscription rates for SJC publications.
• A complimentary 1-year Toronto Life Insider membership.
• Discounted annual GoodLife membership.
• Participation in the Perkopolis Perk Program, offering employee pricing at a wide range of retailers.
• A Workplace Built for Everyone:

SJC Values

• Amaze our customers: We put our customers’ evolving needs at the heart of the business and inspire through our ideas, quality and service.
• Be relentlessly curious: We take the initiative to learn, try new things and brainstorm the next big idea.
• Respect every individual as equal: We value diversity as the means to creativity and cultivate a collaborative environment where everyone belongs.
• Innovate and adapt with urgency: Forward-thinking and flexible, we react quickly and boldly to change.
• Contribute to our community: We apply our resources and passions to make a difference – for people and our planet

Accommodations at SJC

SJC is proud to be an equal-opportunity employer, where everyone feels welcome and has the opportunity to thrive. We're committed to creating inclusive and barrier-free recruitment processes and work environments. If you're contacted for an interview and require any accommodations to ensure a fair and equitable experience, please let our Human Resources team know. We'll handle any information you share with complete confidentiality.

Inclusion at SJC

Equality and respect for all is one of our founding values and core beliefs at SJC. We are a diverse group with associates of all ages, orientations, races and talents. We celebrate this diversity and we draw strength from it. Inclusivity at SJC means fostering a culture that welcomes and respects each individual as equal – both inside our walls and within the larger community.