Posted 3 months ago
Senior Performance Media Associate, Planning
@ CMICA Critical Mass
Toronto, Ontario
Overview
CMICA Critical Mass is hiring a Senior Performance Media Associate, Planning to support execution, reporting and optimization of performance media campaigns across channels. The role involves building media plans, trafficking, reporting dashboards and early insights, with 1-3 years of media or marketing experience. Full-time, Toronto salary $60,000-$80,000, with a minimum of three office days per week.
Responsibilities:
- Build and maintain media plans across digital channels
- Set up, traffic, QA and track campaigns
- Maintain reporting dashboards and performance data
- Identify insights and optimization opportunities
- Support A/B testing and client-facing summaries
Requirements summary:
- 1-3 years of experience in media, marketing or advertising
- Exposure to Search, Social or Programmatic channels
- Basic understanding of CTR, CPC, CPA and ROAS
- Strong attention to detail and organizational skills
- Willingness to learn performance media strategy
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · workday
- Employer posting date
- 2026-08-12
- First seen by our source
- 2026-10-08
- Source record updated
- 2026-10-16
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Entry level |
| Department | Marketing |
| Experience | 1+ years |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Perks mentioned | Generous paid time off, Generous parental leave, Employee discount |
Summary and details written by AI from the posting; the employer’s posting is the authority.
CMICA Critical Mass
| Field | Value |
|---|---|
| Open jobs on Jobsy | 20 |
Agency:
Critical MassJob Function:
MediaJob Subfunction:
Media Planning and BuyingJob Description:
Critical Mass is hiring a Senior Performance Media Associate, Planning to join our growing team. As the Senior Performance Media Associate, Planning, you will support the execution, reporting, and optimization of performance media campaigns across multiple channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes.You will:
Assist in building and maintaining media plans across digital channels
Support campaign setup, trafficking, QA, and tracking implementation
Maintain reporting dashboards and performance tracking systems
Ensure campaign details align with strategic direction and client goals
Compile campaign performance data and support reporting deliverables
Identify initial insights and optimization opportunities
Support A/B testing and performance evaluation efforts
Assist in translating data into basic client-facing summaries
Support day-to-day client requests and internal coordination
Work closely with Managers and Directors to execute media strategies
Maintain documentation, trafficking sheets, and reporting accuracy
Participate in training and skill development across media platforms
You have:
1–3 years of experience in media, marketing, or advertising
Exposure to digital media channels such as Search, Social, or Programmatic
Basic understanding of campaign metrics (CTR, CPC, CPA, ROAS)
Strong attention to detail and organizational skills
Willingness to learn performance media strategy and execution
What We Offer
Global maternity and parental leave
Competitive benefits packages
Vacation, compassionate leave, personal/sick days, and flex days
Access to online services for families and new parents
Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
13 affinity groups
Internal learning and development programs
Enterprise-wide employee discounts
Toronto: $60,000-$80,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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