Posted 16 days ago
Trade Marketing Manager
@ Charton Hobbs Group
Calgary, Alberta
Overview
Charton Hobbs Group is hiring a full-time Trade Marketing Manager in Calgary, Alberta, reporting to the Vice President, Alberta. The role develops annual trade marketing strategies and commercial plans, leads promotional programs, launches and events, and analyzes performance to drive growth in the wine and spirits market. Evening and weekend event availability and a valid driver's licence are required.
Responsibilities:
- Develop annual Alberta trade marketing strategies and commercial plans
- Lead planning and execution of consumer, trade and media events
- Analyze sales and promotional performance and build dashboards
- Collaborate with suppliers, portfolio managers and sales teams
- Monitor marketing spend and competitor activity
Requirements summary:
- Trade, brand or commercial marketing experience, ideally in beverage alcohol
- Advanced Excel and Power BI skills
- Strong presentation and stakeholder influence skills
- Valid driver's licence and willingness to travel within Alberta
- Availability for evening and weekend events
Tools & skills
Source and dates
Employer career site / ATS feed · bamboohr
- Employer posting date
- 2026-10-22
- First seen by our source
- 2026-10-23
- Source record updated
- 2026-10-23
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Hours per week | 40 (estimated) |
| Schedule | evening |
| Travel | air: minimal · ground: moderate |
| Work setting | Office, Client sites |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Driver’s licence | required |
| Education | Bachelor’s degree (preferred) |
| Fields of study | Marketing, Business |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Charton Hobbs Group
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
The ambassador of premium brands, since 1925. L'ambassadeur des grandes marques, depuis 1925.
Full company description
Cultivating Canada's wine and spirit landscape since 1925 For nearly a century, Charton Hobbs has been cultivating the Canadian wine and spirits landscape. By partnering with international producers, leading retailers, and hospitality trade networks, we offer premium products and branded experiences to consumers across the country. Today, we are one of the nation's leading alcoholic beverages organizations, recognized for our long-term, focused, brand-building initiatives. We hold leadership positions in multiple markets and offer one of the most comprehensive wine and spirits portfolios in Canada. Our industry-leading results make us the partner of choice for Canadian liquor boards, supply chain buyers, and hospitality groups. Chef de file dans le secteur canadien des vins et spiritueux depuis 1925 Depuis près d'un siècle, Charton Hobbs cultive le paysage canadien des vins et spiritueux. En nous associant à des producteurs internationaux, à des détaillants de premier plan et à des réseaux de restauration, nous proposons des produits haut de gamme et des expériences de marque aux consommateurs de tout le pays. Aujourd'hui, nous sommes l'une des principales sociétés de boissons alcoolisées du pays, reconnue pour ses initiatives de développement de marque à long terme et ciblées. Nous occupons des positions de leadership dans plusieurs segments et offrons l'un des portefeuilles de vins et spiritueux les plus complets du Canada. Nos résultats de pointe font de nous le partenaire de choix des régies des alcools, des acheteurs de chaînes et des groupes hôteliers canadiens.
- LinkedIn followers
- 10,126
- People associated on LinkedIn
- 146
- Reported office locations
- 5006, Timberlea Ave, Unit 1, Mississauga, ON L4W 5C6, CA
- 3000 René-Lévesque, suite 400, Verdun, Ile-des-Soeurs, QC H3E 1T9, CA
- 7432 Fraser Park Drive, Burnaby, BC V5J 5B9, CA
- Unit 1 - 1430 28th street N.E., Calgary, AB T2A 7W6, CA
- 106 Chain Lake Dr, Suite 2, Halifax, Nova Scotia B3S 1A8, CA
- 1 Wesley Ave, Suite 302, Winnipeg, Manitoba R3C 4C6, CA
- Business categories
- Wine And Spirits
- Hospitality
- Marketing
- Brewing
- Retail
- B2B
- Food and Beverage
- Wholesale
- Event Management
- Other recorded names
- Charton Hobbs Group
- Charton Hobbs
- Profile identifies a recruitment agency
- No
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Cultivating Canada's wine and spirit landscape since 1925 For nearly a century, Charton Hobbs has been cultivating the Canadian wine and spirits landscape. By partnering with international producers, leading retailers, and hospitality trade networks, we offer premium products and branded experiences to consumers across the country. Today, we are one of the nation's leading alcoholic beverages organizations…
| Field | Value |
|---|---|
| Industry | Beverage Manufacturing |
| Company size | 201-500 employees |
| Headquarters | Mississauga, ON |
| Organization type | Privately Held |
| Year founded | 1925 |
| Open jobs on Jobsy | 13 |
| View page |
Trade Marketing Manager, Alberta
Location: Calgary, Alberta
Reports To: Vice President, Alberta
Employment Type: Full-Time
About Charton Hobbs
Charton Hobbs is one of Canada's leading wine and spirits agencies, representing an exceptional portfolio of international and domestic brands. As a family-owned Canadian business with a long-standing history in the industry, we pride ourselves on building strong relationships with our brand partners, customers, and employees.
Our success is driven by collaboration, entrepreneurial thinking, and a shared commitment to delivering outstanding results. We offer an environment where industry knowledge, fresh ideas, and strong partnerships contribute to our continued growth.
Position Summary
The Trade Marketing Manager, Alberta is responsible for developing and recommending trade marketing strategies and annual commercial plans that support business objectives and drive sustainable growth across the Alberta market.
Working collaboratively with suppliers, portfolio managers, sales teams, and external partners, this role translates brand priorities and market opportunities into effective trade marketing initiatives, promotional programs, product launches, and events.
The successful candidate combines strong commercial and analytical capabilities with strategic thinking, creativity, and stakeholder management skills to identify opportunities, develop actionable recommendations, and evaluate program effectiveness. The role leads the development and execution of approved trade marketing plans in alignment with portfolio priorities and business objectives.
Key Responsibilities
Trade Marketing Strategy & Planning
- Develop and recommend annual Alberta trade marketing strategies and commercial plans aligned with business objectives, portfolio priorities, supplier strategies, and growth targets.
- Identify market opportunities and develop ideas and recommendations for promotional programs, brand initiatives, product launches, and market activations.
- Present proposed strategies, plans, and initiatives to the Vice President, Alberta, for review and approval.
Supplier & Cross-Functional Collaboration
- Work collaboratively with suppliers, portfolio managers, sales teams, media, social media, and agency partners to develop and deliver coordinated marketing programs.
- Build strong working relationships with suppliers and internal stakeholders to align market activities with brand objectives and Alberta business priorities.
- Contribute market insights and recommendations to supplier discussions, business planning, and portfolio reviews.
Commercial Planning & Analysis
- Analyze sales performance, category trends, promotional results, and market opportunities to identify growth opportunities and inform marketing recommendations.
- Monitor marketing spend across brands and programs, identifying opportunities to optimize budget allocation and recommending potential investments.
- Develop and maintain dashboards, reports, and performance analyses to evaluate program effectiveness, promotional investments, and return on investment.
- Prepare supplier presentations, performance reports, and actionable recommendations to support commercial planning and decision-making.
Portfolio Management & Market Development
- Support portfolio performance and market development through strategic promotional planning, product launches, and targeted trade marketing initiatives.
- Collaborate with sales and portfolio teams to identify opportunities to strengthen brand presence, increase market share, and support commercial objectives.
- Monitor competitor activity, category developments, and market trends to inform strategic recommendations.
Program, Event & Brand Execution
- Lead the planning and execution of approved consumer, trade, industry, and media events, sponsorships, and local brand-awareness initiatives.
- Coordinate promotional materials, marketing resources, external partners, and event logistics to support effective market execution.
- Ensure approved initiatives are delivered in alignment with agreed objectives, timelines, budgets, and brand guidelines.
Qualifications
- Demonstrated experience in trade marketing, brand marketing, commercial planning, or a related field, ideally within the wine and spirits, beverage alcohol, or consumer goods industry.
- Strong strategic thinking, analytical, brand management, and stakeholder engagement skills, with the ability to develop ideas and translate market insights into actionable recommendations.
- Experience analyzing sales and promotional performance and preparing business presentations and recommendations for internal and external stakeholders.
- Strong written and verbal communication and presentation skills, with the ability to influence stakeholders and manage multiple priorities in a deadline-driven environment.
- Advanced proficiency in Microsoft Excel and Power BI, including the ability to develop dashboards, reports, and analytical tools that translate business data into actionable insights.
- Strong proficiency in Microsoft Office applications, including PowerPoint and Word.
- Familiarity with graphic design applications such as Adobe Photoshop and InDesign is an asset.
- Post-secondary education in marketing, business, or a related discipline is preferred; equivalent relevant experience will also be considered.
- Knowledge of and interest in wine and spirits, with a willingness to develop product and category expertise.
- Interest in emerging technologies, including AI-enabled tools, and their practical application to improve analytical capabilities, reporting, productivity, and marketing effectiveness is an asset.
Additional Requirements
- Valid driver's licence and ability to travel within Alberta for business purposes.
- Valid passport and ability to travel internationally, if required for the role.
- Availability to attend evening and weekend events as business needs require.
Interested in joining the Charton Hobbs team? Apply today and take the next step in your career with us!
Diversity, Equity & Inclusion
Charton Hobbs is committed to fostering an inclusive, respectful, and diverse workplace. We welcome applications from all qualified candidates and are committed to providing equal employment opportunities throughout the recruitment process. Accommodations are available upon request for candidates participating in all aspects of the selection process.
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