Vice President, Business Development

Location: Cambridge Area, ON

Vacancy: This posting is for a currently open position.

Target salary: 160k – 175k + Uncapped Commission - earning potential > $270K

COMPANY PROFILE

Our client is an Ontario-based signage solutions provider delivering end-to-end solutions to leading national and multi-location brands across North America. With integrated capabilities spanning design, engineering, manufacturing, installation and service, the company executes complex, large-scale signage programs across multiple industries.

With ambitious growth plans and a focus on expanding its North American footprint, the company is seeking a proven business development leader to accelerate revenue growth and capture new market opportunities.

POSITION OVERVIEW

The Vice President, Business Development will spearhead new client acquisition and drive strategic growth across North America, targeting national accounts and multi-location organizations.

This is a hands-on executive role for a proven business development leader with a strong hunter mentality, a track record of winning new business and the ability to turn strategic opportunities into lasting customer partnerships. Initially focused on individual sales performance, the role offers the opportunity to build and lead a high-performing business development team as the company scales.

KEY RESPONSIBILITIES

• Define and implement a proactive business development strategy to expand market reach, generate new opportunities, and support profitable revenue growth across North America.
• Identify and pursue high-potential national and multi-location accounts, establishing new relationships and converting prospects into customers.
• Build trusted relationships with C-suite executives, senior leaders and key decision-makers to uncover business needs and position the company as a strategic partner.
• Lead the complete sales process, from targeted outreach and initial discovery through solution presentation, proposal development, commercial negotiations and contract execution.
• Translate customer requirements into tailored solutions by coordinating with internal design, estimating, manufacturing, project management and operations teams.
• Develop opportunities beyond initial engagements, expanding successful projects into larger programs and enduring customer partnerships.
• Maintain a robust pipeline of qualified opportunities, supported by accurate sales forecasts, performance tracking and regular reporting.
• Apply a disciplined approach to CRM utilization, prospect management and follow-up to maintain momentum throughout the sales cycle.
• Partner with account management and operational teams to ensure a smooth handoff from business development to implementation and ongoing customer support
• Strengthen the company's market presence through effective customer engagement, industry networking and professional representation.
• Provide market intelligence and customer insights to inform commercial priorities, refine go-to-market strategies and identify emerging growth opportunities.
• Contribute to the evolution of the company's sales organization, with the potential to recruit, develop and lead a high-performing business development team as the business grows.

QUALIFICATIONS

• Proven track record of generating and closing new B2B business, with a strong hunter mentality and success in winning new customers.
• Demonstrated ability to build relationships from the ground up, engage senior decision-makers and convert prospects into profitable business.
• Strong consultative selling, prospecting, negotiation and closing skills, with experience managing complex, customized solutions and longer sales cycles.
• Solid commercial acumen, including pricing, margin management, profitability and customer value creation.
• Entrepreneurial mindset, with the drive, resilience and autonomy to build a pipeline and deliver results.
• Excellent communication, presentation and relationship-building skills, combined with strong organizational abilities, disciplined CRM management and accurate sales forecasting.
• Proven ability to collaborate across functions to develop tailored solutions and deliver on customer commitments.
• Experience developing national accounts or serving multi-location customers is a strong asset.
• Signage industry experience is not required; candidates with a background in complex, customized B2B sales across other industries are encouraged to apply.
• Potential to grow into broader sales leadership, including team development and strategic commercial oversight, as the organization expands.

If you have the drive to win new business and the vision to build for the future, step up and make your mark. We’d love to hear from you! Please send your resume to lead executive search consultant, Charles Warren by selecting the “Apply” option and following required steps.

The employer may use AI-assisted tools during the screening of applicants.

Thank you in advance for your interest, only individuals deemed to have the skill set and experience to fit the role will be contacted. Applicants must be legally entitled to work in Canada without sponsorship.

Lock Search Group is a National Executive Recruitment firm with 11 offices in Canada and one in the United States, a staff of more than 30 Consultants and Associates, and expertise in 11 major disciplines. Our mission is to provide exceptional Recruitment and Consulting Services to clients and candidates. We apply our experience and expertise to deliver solutions with a personalized approach that focuses on clients’ needs and candidates’ goals.

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https://www.linkedin.com/company/lock-search-group