Posted 2 months ago
Vice President, Player Growth and Experience
@ Western Canada Lottery Corporation
Alberta
Overview
Western Canada Lottery Corporation is hiring a Vice President, Player Growth and Experience to lead its end-to-end player growth agenda and revenue outcomes across product, digital, retail, marketing and engagement. The role reports to the President & CEO, leads about 60 employees, and sits on the Executive Leadership Team. The posting states a full-time role and an application deadline of October 16, 2026, with recruitment handled by Odgers.
Responsibilities:
- Lead end-to-end player growth agenda and revenue outcomes
- Oversee product strategy, digital experience, retail, marketing and engagement
- Set priorities, investments and performance measures across the organization
- Guide the future product roadmap and omnichannel transformation
- Lead a team of approximately 60 employees
Requirements summary:
- Proven track record driving consumer growth and measurable results
- Experience leading transformation in complex environments
- Strong commercial and data-driven decision-making skills
- Ability to align teams, stakeholders and investments
- Collaborative, empowering and enterprise-minded leadership style
Tools & skills
Source and dates
Employer career site / ATS feed · ultipro
- Employer posting date
- 2026-09-25
- First seen by our source
- 2026-10-08
- Source record updated
- 2026-10-16
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Lead |
| Department | Business operations |
| Manages people | Yes |
| Hours per week | 40 (estimated) |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Western Canada Lottery Corporation
| Field | Value |
|---|---|
| Open jobs on Jobsy | 6 |
Western Canada Lottery Corporation is seeking a transformational growth leader to join its Executive Leadership Team at a pivotal moment in the organization's evolution. With more than $1 billion in annual sales, iconic lottery brands, a newly launched transformation agenda, and significant investments in digital capabilities, WCLC is redefining how it engages players across Western Canada.
Reporting to the President & CEO and leading a team of approximately 60 employees, the Vice President, Player Growth & Experience serves as the executive accountable for WCLC's end-to-end player growth agenda and the revenue outcomes it generates. This mandate spans product strategy, digital experience, retail, marketing, engagement, and omnichannel performance, bringing every significant player-facing lever together under a single enterprise vision. As a member of the Executive Leadership Team, the successful candidate will shape how WCLC attracts, acquires, engages, retains, and grows its customer base, aligning investments, priorities, and performance measures across the organization to deliver sustainable results.
This is a rare opportunity to help define the future of one of Western Canada's most recognized consumer organizations during a period of significant transformation. As WCLC evolves from a largely retail-based lottery model to a connected omnichannel ecosystem, the successful candidate will play a central role in shaping the company's strategic direction, future product roadmap, and overall consumer experience. Backed by a new digital platform, expanding analytics capabilities, and a strong mandate for innovation, this individual will influence which products and experiences reach the market, establish the metrics that define success, and unite digital, retail, and engagement efforts into a cohesive engine that delivers meaningful, lasting commercial impact.
The ideal candidate is a strategic and commercially astute executive with a proven track record of driving consumer growth, leading transformation, and delivering measurable business results. They bring the ability to translate consumer insight, product strategy, digital experience, and data-driven decision making into a cohesive growth agenda that drives acquisition, engagement, retention, and revenue performance. Equally comfortable shaping long-term vision and executing against ambitious objectives, they have successfully aligned teams, stakeholders, and investments around shared priorities in complex environments. As a leader, they are collaborative, empowering, and enterprise-minded, fostering innovation, accountability, and high performance while building strong relationships and creating alignment across the organization.
To Apply
To fill this position, WCLC has partnered with leadership advisory firm Odgers. Applications are encouraged immediately and should be submitted online ideally by October, 16th, 2026.
We would like to thank all applicants but regret that we are only able to personally contact those individuals whose backgrounds best match the requirements for the role.
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