Visitor Information Centre & Destination Assistant Manager

Tourism Fernie | 102 Commerce Road, Fernie, BC

Full-Time | 40 hours per week | Start Date: December 1, 2026

Join the Tourism Fernie Team

Tourism Fernie is looking for an enthusiastic, organized and customer-focused individual to join our team as the Visitor Information Centre (VIC) & Destination Assistant Manager.

This is a diverse, hands-on position combining visitor services, VIC operations, retail management and sales, staff supervision, visitor and destination communications, and Tourism Fernie project support.

Reporting to Tourism Fernie’s Destination Management & Development Manager, the successful candidate will help lead the day-to-day operations of the Fernie Visitor Information Centre and ensure a welcoming, professional and high-quality experience for visitors, residents and tourism business and stakeholders.

Key Responsibilities

Visitor Services & VIC Operations

• Oversee the day-to-day operations of the Fernie Visitor Information Centre.

• Provide exceptional customer service and accurate information about Fernie and the surrounding region.

• Ensure visitor information, brochures, maps and displays are current and well presented.

• Track visitor statistics, feedback and trends and assist with reporting.

• Help maintain a welcoming, organized and professional VIC environment.

Retail Management & Sales

• Help manage and grow the VIC retail program, including sales, ordering, inventory and merchandising.

• Actively engage with visitors and promote and sell retail products.

• Maintain attractive and regularly refreshed retail displays.

• Monitor sales and inventory and assist with retail financial reporting and planning.

• Identify opportunities to improve retail sales and grow VIC revenue.

Staff Supervision

• Provide day-to-day supervision and support to VIC and seasonal staff.

• Assist with hiring, scheduling, onboarding and training.

• Help ensure strong customer-service, retail-sales and presentation standards.

Visitor & Destination Information

• Maintain accurate and current visitor and destination information.

• Help update key visitor content on TourismFernie.com and other visitor communication materials.

• Manage and regularly update the consumer and industry tourism events calendar.

• Connect with local event organizers to confirm and verify event information and ensure details are accurately communicated to visitors and tourism stakeholders.

Tourism Fernie Projects

• Provide administrative and project support to the Tourism Fernie team.

• Assist with destination projects, marketing initiatives, research and reporting.

• Build and maintain positive relationships with local tourism businesses, community organizations and industry partners.

What We Are Looking For

We are looking for someone who enjoys working with people, takes initiative and is comfortable working in a busy and varied environment. The ideal candidate will have:

• Experience in tourism, retail, hospitality, customer service or a related field.

• Strong customer-service and communication skills.

• Previous supervisory or team-lead experience is preferred.

• Retail sales and merchandising experience is an asset.

• Confidence working with customers and actively selling retail products.

• Strong organizational, administrative and computer skills.

• Knowledge of Fernie and the surrounding region is an asset.

• A proactive, reliable and flexible schedule and approach to work.

• The ability to work independently and collaboratively as part of a team.

• Professional appearance and wearing branded uniform while on duty.

• Has a vehicle or access to a vehicle.

A Hands-On Role

This is a hands-on operational position. All VIC team members contribute to maintaining a clean, organized and welcoming facility, including public areas, retail spaces, staff areas and washrooms. The position requires the ability to stand and walk for extended periods, bend, reach and occasionally lift or move merchandise, boxes and supplies weighing up to 30 lbs (14 kg), with or without reasonable accommodation.

Hours & Availability

This is a full-time, 40-hour-per-week position. Hours and days will vary depending on the season, VIC operating hours and Tourism Fernie projects. Applicants must be available to work a flexible schedule that will include weekdays, weekends, statutory holidays and occasional evenings depending on the season.

What We Offer

Full-Time, Year-Round Position

Proposed Start Date: December 1, 2026

Compensation:

• Hourly wage starting from $26 - $29 depending on skills, experience and fit for the role

• Annual 2 weeks paid vacation

• Health benefits

• Annual performance bonus available

• Allowance for use of personal mobile phone for work purposes

• Reimbursement for approved travel expenses

How to Apply

If you are passionate about Fernie, enjoy working with people and would like to be part of Tourism Fernie’s team, we would love to hear from you.

Please submit your resume and cover letter to:

Corien Sieders

[email protected]

Please include “VIC & Destination Assistant Manager” in the subject line.

Application Deadline: November 16, 2026

We thank all applicants for their interest. Only those selected for an interview will be contacted.