VP, Client Strategy

VP, Client Strategy - Remote within Canada

Our client scales growth channels for some of the world's top education and consumer brands, such as Good Inside, Native Shoes, UBC, and Earth Rated. But more importantly, they only work with good people.

They believe digital-first work has the unique potential to unlock growth, connection, craft, and freedom. Their mission is to bring that potential to life for their team and clients. They deliver measurable long-term growth outcomes, act as an extension of in-house teams, and turn data into insight. This has led to high-profile industry awards, including Search Engine Land's Boutique SEO Agency of the Year and Globe and Mail's Canada's Fastest-growing Companies.

They are hiring a VP, Client Strategy to lead their delivery organization as they scale from 15 people to 30+. This is a full-time, remote-first position, with occasional in-person commitments in Toronto and/or Vancouver.

High Level:

They are looking for a talented VP, Client Strategy who thinks like a marketer and operates like an owner. The VP will oversee the entire client portfolio and the team that serves it.

As the right hand to the CEO, the VP will lead the entire delivery organization: the strategy behind the client work, the practices that make clients stay, the pitches that win new ones, the team of 15+ FTEs that delivers it all, and the operations that keep it profitable.

This is an opportunity for someone entrepreneurial and ambitious — ideally someone who's already been through the journey of scaling a services business and wants to do it again, with more craft, a people-first approach, and better tools. Candidates energized by building the engine, not just running it, are encouraged to apply.

Responsibilities:

Client Strategy, Standards & Outcomes: The VP owns the strategic direction of the organization's client portfolio, ensuring every engagement has a clear growth thesis, measurable outcomes, and a roadmap that connects the team's work to what clients actually care about. The VP sets the standard for great results — a standard that is AI native with people and brands at the heart of it — and steps in personally on the highest-stakes accounts.

Retention & Account Management Practices: The VP sets the standards for magical client touchpoints — from quarterly strategy reviews and annual account reviews to weekly syncs and reporting — ensuring every interaction, big or small, reinforces the brand promise and integrates the team into the client's business.

Pitching: The VP works with the sales and marketing organization, as well as the partner ecosystem, to craft compelling narratives and scopes for potential new clients, bringing the marketer's instinct and strategist's rigor that turn good pitches into won deals.

Team Leadership: The VP manages, develops, and empowers a team that spans senior leaders through to specialists, building the coaching rituals, standards, and career paths that grow the next generation of leaders from within.

Operational Excellence: The VP oversees all delivery operations, keeping the organization profitable as it scales, and continuously finds ways to better leverage AI in workflows — from resourcing and utilization to process and margins — so the team spends more of its time on high-judgment, high-craft work.

Qualifications:

The right person has 8–12+ years' experience (or equivalent skills) in client strategy, account leadership, or agency/consultancy leadership, including several years leading teams.

The right candidate likely has experience in several of the following:

• Client strategy or account leadership at a digital or performance marketing agency
• Scaling a services business through a growth stage (e.g., ~15 to 30+ people)
• Executive stakeholder management
• Client retention and expansion ownership
• Digital marketing (SEO, paid media, analytics, or CRO)
• Delivery operations, resourcing, and margin management
• Pitching, commercial scoping, and negotiation
• Translating performance data into business narratives
• Leading and developing senior client-facing teams
• Strong written and verbal communication

Bonus Points:

• Experience with commerce or education brands
• Experience with HubSpot or modern CRM systems
• Experience with Notion
• Experience using AI tools (Claude, ChatGPT, etc.)
• Experience building or scaling a client services function
• Existing relationships within the Canadian or U.S. marketing community
• Familiarity with the Shopify ecosystem
• Experience working with private equity or portfolio companies

Compensation & Perks:

The client knows their people are their greatest asset, and prioritizes creating an environment where employees can thrive both professionally and personally. They believe in enabling their team through flexible work practices, individualized career paths, and team-wide learning.

The estimated compensation range for this role is $190,000 to $220,000 CAD base salary annually, depending on experience and skills, plus upside tied to overall company performance.

Other benefits include:

• Flexible Work Hours: A remote-first, asynchronous work environment with a 34- to 38-hour work week.
• Health & Wellness: Comprehensive health benefits, including medical, dental, and vision coverage, plus an HSA account.
• Remote Wellness Support: A remote wellness budget to prioritize remote work setup and well-being.
• Generous Time Off: 3.5 weeks' vacation + one additional day every year, winter holiday closure, plus unlimited sick days.
• Professional Development: A learning budget to support career growth and skill-building.
• Team Retreats: Two company-wide retreats ("Bursts") annually.

Hiring Process:

The client believes great work necessitates diverse perspectives and takes an inclusive approach to their workplace environment and hiring practices.

Although their process is subject to change based on availability and specific candidate circumstances, here is generally what candidates can expect if they apply:

• 60–90-minute video call with the hiring manager
• Case exercises (paid)
• Two additional calls with members of the leadership team, one in-person
• Reference checks (minimum of three references from the past three years)