Acquisition Marketing Manager

ABOUT US

SickKids Foundation, with over 50 years of philanthropic impact in 2026, is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child's unique traits so SickKids can diagnose faster, treat smarter, and predict better.

We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering a superior donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and disrupting the market through data and technology.

SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in our policies, practices, and behaviours. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on our Equity, Diversity & Inclusion commitment, please click here.

We’re committed to attracting and retaining passionate individuals to help create a healthier future. That’s why SickKids Foundation is looking for a new Manager, Acquisition Marketing.

Description of the Position:

The Manager, Acquisition Marketing role is a 15-month contract. This role is responsible for the strategy and management of the face-to-face donor acquisition portfolio, focusing on door-to-door and mall/venue fundraising.

You will:

• Collaborate with Associate Director, Acquisition Marketing to develop innovative strategies for face-to-face monthly donor acquisition across the following channels: door-to-door, mall/public retail venues, airport, internal employee programs, including expansion and testing of new markets to reach new audiences
• Manage external agencies and vendors to oversee fundraising and stewardship efforts and hold vendors accountable to annual plans
• Develop and execute integrated campaigns from end to end including writing and presenting briefs, ongoing program optimization, tracking and post analysis
• Develop annual donor/revenue/expense forecasts and budgets and manage reforecasting exercises as needed
• Analyze results, optimize performance, identify trends and monitor KPIs for key programs
• Maintain positive and collaborative working relationships with internal and external stakeholders
• Develop and lead marketing campaign training (1-2x annually) for all external fundraisers by ensuring accurate representation of SickKids Foundation brand in market
• Conduct in-depth analysis on specific programs (i.e. attrition trends, lifetime value) on an ad hoc basis and incorporate due diligence tactics including mystery shopping, focus groups and surveys.
• Conduct competitive reviews, attend seminars/webinars and engage partners/peers/industry/etc. in discussions to learn best practices and develop optimization opportunities for ongoing programs:
• Provide coaching and mentoring to the Associate on the team

Qualifications:

While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:

• Post-secondary education in business, marketing, fundraising, or a related discipline preferred; candidates with relevant professional experience and demonstrated success in acquisition or fundraising leadership will also be considered.
• 7+ years of progressive experience in acquisition marketing, with experience in face-to-face (F2F) fundraising or customer acquisition programs (e.g., door-to-door, mall/venue-based, airport, or other in-person channels).
• Demonstrated success managing high-volume, performance-based acquisition programs, with accountability for revenue, ROI, and monthly performance pacing.
• Direct experience owning or contributing to recurring revenue, subscription-based, or monthly donor programs, including understanding of retention, attrition, and lifetime value metrics. Experience growing sustained/monthly giving programs is strongly preferred.
• Strong vendor and agency management experience, including setting performance expectations, holding partners accountable to targets, managing contracts and invoices, and ensuring cost efficiencies. Experience overseeing national or multi-market programs is an asset.
• Currently operating at Manager level, or a seasoned Senior Specialist ready to step into broader budget, vendor, and people leadership responsibilities. Demonstrates ability to maintain focus and prioritize time against business objectives with minimal supervision and direction.
• Demonstrated ability to lead cross-functional collaboration across internal teams (e.g., analytics, finance, creative, operations) to execute complex acquisition initiatives.
• Proven experience in developing and executing integrated campaigns across multiple channels.
• Demonstrated ability to identify strategic business development opportunities and develop/lead such initiatives
• Proven ability to develop and manage annual revenue and expense forecasts, lead reforecasting exercises, and optimize performance based on KPI tracking and financial analysis.
• Experience with results tracking, analysis and budget control reporting
• Excellent communication and presentation skills, with the ability to develop briefs, present performance updates, and influence internal and external stakeholders.
• Knowledge or experience within the not-for-profit sector would be considered an asset

We’re looking for a passionate individual who is interested in moving the dial and making a difference. We are an environment that looks to attract hardworking and committed people; people who want to challenge themselves and grow with a globally recognized brand that continues to change the world. If this describes you, consider joining our team. We look forward to reviewing your application.

Total Compensation Package

Expected Hiring Salary Range: $82,064 - $102,582; with the ability to progress to a maximum of $117,970 with demonstrated experience and proficiency. To ensure fair and equitable pay at SickKids Foundation, placement on the salary range will be based on your years of experience, skills, and qualifications relevant to the Manager, Acquisition Marketing.

To help you lead in the fight for kids’ health and to support your health, wellness, and career growth, in addition to competitive compensation, we offer a comprehensive benefit package (includes a flex benefit plan), tuition reimbursement, flexible work arrangements – to name a few!

Position Status: Contract Full-Time (15 months)

Hours: Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday).

Available To: Internal and External Candidates

Available: Immediately; this posting is for an existing vacancy.

Date Posted: November 4, 2026

Applications will be reviewed on an ongoing basis. We encourage interested candidates to apply early.

How to apply: Please apply on-line by visiting our website: https://www.sickkidsfoundation.com/careersandvolunteers

Please note that automated tools, including artificial intelligence, may be used to support the pre-screening of applications as part of our recruitment process.

SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission. We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee. As an organization proud to have joined the BlackNorth Initiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of colour, people with disabilities, 2SLGBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.

Candidates who require accommodation during the recruitment process should contact the People & Culture team at: [email protected]

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