Admissions Manager

About us

At Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post-secondary education group in Canada. Yet, for us, this is just the opening act of our transformative journey!

Job Posting: Admissions Manager

Job Title: Admissions Manager

Brands Supported: CDI College & Vancouver Career College

Location: Greater Vancouver Area (GVA), BC — Designated Campus

Reports To: Regional Director of Admissions

Employment Type: Full-Time | Immediate Start (ASAP)

Compensation: $60,000 – $65,000 / year + Lucrative Bonus Structure

Benefits: Extended Health & Dental Benefits + Paid Vacation

POSITION OVERVIEW

The Admissions Manager provides operational leadership, strategic guidance, and daily coaching to the campus admissions team across CDI College and Vancouver Career College.

In this role, you will lead a team of Admissions Representatives (ADOAs) to meet and exceed student enrollment, retention, and start targets for our Greater Vancouver Area programs. You will foster a high-performance sales culture centered on ethical admissions practices, candidate care, and student success.

KEY RESPONSIBILITIES

1. Team Leadership & Performance Management

• Provide direct leadership, coaching, and daily support to campus admissions representatives.

• Conduct regular performance reviews focusing on key conversion metrics (appointments set, show rates, interviews, closing rates, lead-to-start, velocity, and follow-up touchpoints).

• Set work schedules to align with business demands and inquiry volume.

• Mentor and train staff in partnership with the Regional Director of Admissions.

• Drive team culture, manage change, and ensure compliance with company ethical standards and codes of conduct.

2. Student Recruitment & Consultative Sales

• Oversee prospective student inquiries across multiple channels (phone, email, text, walk-ins).

• Conduct in-depth prospective student interviews to assess career goals and recommend appropriate diploma/certificate programs.

• Implement effective motivational and follow-up strategies to maintain student engagement from initial contact to class start date.

3. Campus Administration & Operations

• Oversee the end-to-end enrollment process, ensuring accurate paperwork, tuition/financing review, and prerequisite verification.

• Track and maintain student documentation to ensure complete and compliant files prior to program start dates.

• Monitor and report weekly KPIs and pipeline metrics (leads, appointments, enrollments, cancellations) to senior leadership.

4. Target Achievement & Campus Engagement

• Consistently meet and exceed monthly and annual campus enrollment and start goals.

• Maintain a standard Enrollment-to-Start ratio above 80%.

• Plan and lead community and campus events, including Open Houses, Information Sessions, Trade Shows, and promotional booths.

POSITION REQUIREMENTS

Education & Experience

• Admissions Experience: Required — Minimum 2+ years of prior post-secondary or career college admissions experience.

• Sales Background: 3–5+ years of proven track record in consultative sales, account management, or recruitment.

• Education: Post-secondary diploma or certificate in Business, Sales, Marketing, Communications, or a related field preferred.

Skills & Core Competencies

• Leadership & Coaching: Proven ability to mentor, train, and drive performance across a sales or admissions team.

• Communication: Exceptional oral, written, and interpersonal communication skills; ability to connect authentically with diverse student profiles.

• Driven & Goal-Oriented: Results-focused mindset with a strong track record of meeting target ratios and deadlines.

• Organization: Excellent multi-tasking and pipeline-management skills in a fast-paced setting.

• Technical Proficiency: Strong working knowledge of MS Office (Excel, Word, Outlook) and standard CRM/applicant databases.

WHAT WE OFFER

• Competitive Base Salary: $60,000 – $65,000 per annum.

• Lucrative Bonus Structure: Uncapped performance incentives tied to start and enrollment targets.

• Comprehensive Benefits: Extended medical and dental coverage.

• Paid Time Off: Generous paid vacation package.

• Career Growth: Opportunities for advancement within a growing national educational organization.

TO APPLY

Immediate start available. Qualified candidates with prior post-secondary admissions experience are invited to submit their resume and cover letter for immediate consideration.

#dmnd

Don’t hold back!—apply today, even if you do not tick every skills list. We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team.
We are proudly Canadian — rooted in our diverse communities, guided by our values, and committed to growing together from coast to coast.