Posted 26 days ago
Burnside Brewing - Brand & Marketing Manager
@ A Bell Group of Companies
Dartmouth, Nova Scotia
Overview
A Bell Group of Companies is hiring a Brand & Marketing Manager for Burnside Brewing Company, a Nova Scotia brewer. The role owns brand positioning, annual marketing plans, launches and campaign execution across the beer portfolio, including NSLC promotions. It is a full-time, working-manager position with one direct report and an external creative budget.
Responsibilities:
- Own brand positioning, annual marketing plans and campaign calendars
- Plan and execute launches, promotions, events and retail activations
- Lead digital marketing, social media and campaign measurement
- Develop NSLC-focused marketing plans with the sales team
- Manage one marketing coordinator and brief external creative suppliers
Requirements summary:
- Multiple years of relevant marketing experience with personally delivered campaigns
- Consumer brand, retail, hospitality, CPG or agency experience
- Strong creative judgment and digital fluency
- Project management and communication skills
- Comfort using sales data and marketing metrics
Tools & skills
Source and dates
Employer career site / ATS feed · bamboohr
- Employer posting date
- 2026-10-19
- First seen by our source
- 2026-10-20
- Source record updated
- 2026-11-10
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Manages people | Yes |
| Hours per week | 40 (estimated) |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
Summary and details written by AI from the posting; the employer’s posting is the authority.
A Bell Group of Companies
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
- People associated on LinkedIn
- 3
- Other recorded names
- A Bell Group of Companies
| Field | Value |
|---|---|
| Open jobs on Jobsy | 4 |
| View page |
Burnside Brewing Company is seeking a creative, commercially minded, hands-on marketer to lead brand building and campaign execution across our beer portfolio, including Toller Quality Crafted Lager. This role combines strategic ownership with day-to-day delivery, supported by one marketing coordinator and a dedicated budget for external creative and tactical resources.
What You’ll Do
- Own brand positioning, annual marketing plans and campaign calendars across Burnside Brewing’s portfolio.
- Plan and execute product launches, consumer promotions, contests, events, sponsorships and retail activations.
- Lead digital marketing, social media, content planning, paid advertising and campaign measurement.
- Develop NSLC-focused marketing plans and promotional calendars aligned with sales and distribution priorities.
- Coordinate NSLC promotional submissions, creative assets, in-store programs and execution with the sales team.
- Track NSLC sales, SKU trends, promotional results and campaign return on investment; recommend improvements.
- Manage and coach one marketing coordinator and brief external designers, agencies, photographers and suppliers.
- Manage budgets, timelines, brand standards and applicable alcohol-marketing compliance requirements.
What You Bring
- Multiple years of relevant marketing experience, with a record of personally delivering campaigns.
- Consumer brand, retail, hospitality, tourism, CPG or agency experience; beer/beverage experience is an asset, not required.
- Strong creative judgment, digital fluency, project management and communication skills.
- Comfort using sales data and marketing metrics to make practical, commercially sound decisions.
- A collaborative, resourceful style: equally willing to set direction and roll up your sleeves.
The Opportunity
Lead recognizable Nova Scotia brands with meaningful ownership, a direct report and access to professional creative support. This is a working-manager role—not a purely supervisory or social-media-only position.
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