Campaign Production Analyst

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

The Campaign Production Analyst plays a key role in the development and execution of Air Canada and Aeroplan campaigns in the email calendar. They drive the execution and advancement of targeted and personalized customer experiences designed to drive engagement and business growth for the organization. This role focuses on the email channel, requiring targeting capabilities using all available data sources. The Analyst has expertise in Adobe Campaign Classic and AEP/AJO. They will work as part of cross-functional email campaign teams with various stakeholders in Marketing, Analytics, IT, and Notifications to successfully deliver email campaigns.

The Analyst utilizes Adobe Campaign Classic and Adobe Journey Optimizer to ensure the delivery of email campaigns and other digital communications. They work with other Campaign Production Analysts who translate the Marketing and stakeholder campaign requests and orchestrate the messaging of that information to Air Canada customers and Aeroplan Members via email. The Campaign Production Analyst requires good knowledge of database system/campaign management software and a general knowledge of marketing.

Responsibilities:

• Execute tasks and activities associated with campaign workflow development, proofing and the successful deployment of email campaigns.
• Communicate and work directly with various teams, address and manage stakeholder requests and communicate the status of the campaigns under development.
• Understand, manage, customize and optimize the entire campaign process, to include new campaign requirements, development tests, production execution and quality control.
• Capable of completing Adobe Campaign Classic activities on your own (Workflow activities, Delivery activities, and Technical workflows).
• Track and monitor campaign deployments/results, resolve issues and report status to the campaign team.
• Implement team best practices as part of your workflow and document new processes/best practices you develop.
• Execute on targeting and personalization requirements/capabilities as part of the campaigns you work on including but not limited to; personalized notifications, triggered notifications and mass emails.
• Design, build, configure, test, and optimize personalized customer journeys using Adobe Journey Optimizer (AJO).
• Integrate AJO journeys with Adobe Experience Platform (AEP), including audience segmentation, profile and event data, decisioning, and activation across channels.
• Collaborate with Marketing, Analytics, IT, Notifications, and other technical teams to translate business requirements into scalable journey and campaign solutions.
• Monitor journey performance, troubleshoot orchestration and data issues, and support continuous optimization of customer experiences.
• Apply campaign governance, quality assurance, consent, privacy, and data-management requirements across Adobe Campaign Classic and AJO campaigns.
• Identify and implement innovative solutions, emerging capabilities, and automation opportunities within Adobe Campaign Classic, Adobe Journey Optimizer (AJO), and Adobe Experience Platform (AEP) to improve campaign efficiency, personalization, scalability, and customer experience.

• University degree in Computer Science, Informatics, Information Systems, or another related field (or equivalent work experience).
• 3+ years of Experience with technologies and processes for marketing technology platforms:
• Digital Campaign Management tools: (Adobe Campaign Classic (certification a plus) AEP/AJO (certification a plus), Salesforce Marketing Cloud or other similar system).
• Good working SQL knowledge and experience working with relational databases, query authoring (SQL).
• Snowflake, Azure, MySQL, Unix/Linux.
• XML, Javascript, HTML, JSON, Jira.
• Knowledge of Airline industry or Loyalty is a plus.
• Strong written and verbal communication skills.
• Strong organizational skills.
• Good interpersonal skills and aptitude to engage with colleagues and other stakeholders.
• Comfort working independently and within a team environment assisting colleagues.
• Attention to detail and accuracy; ability to manage multiple projects concurrently.
• High level of ingenuity, problem solving, creativity and initiative.
• Ability to be assertive and work under minimal supervision.
• Adaptable, open-minded and ability to think strategically.
• Demonstrate punctuality and dependability to support overall team success in a fast-paced environment.

Conditions of Employment:

Candidates must be eligible to work in the country of interest at the time any offer of employment is made and are responsible for obtaining any required work permits, visas, or other authorizations necessary for employment. Prior to their start date, candidates will also need to provide proof of their eligibility to work in the country of interest.

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.