Posted 28 days ago
(CAN) Senior Product Manager - Acquisition & MarTech
@ Wal-Mart Canada Corp
Mississauga, Ontario
Overview
Wal-Mart Canada Corp is hiring a Senior Acquisition & MarTech Product Manager at its Mississauga, ON office to define and run the strategy and roadmap for marketing technology across organic and paid channels. The work covers SEO, AIO/GEO, SEM, affiliates and social, with a strong technical focus on feeds, signaling, server-side integrations and analytics. The posting states a full-time role paid $91,900 to $126,390 per year, with pay set by relevant experience.
Responsibilities:
- Définir la vision et la stratégie à long terme des produits de technologie marketing
- Gérer les feuilles de route produit et le carnet de fonctionnalités
- Fixer les objectifs et indicateurs de performance des flux et du référencement
- Mesurer l'efficacité organique, média payant et coût d'acquisition
- Collaborer avec les équipes marketing, données et ingénierie
Requirements summary:
- Baccalauréat requis; MBA ou diplôme supérieur un atout
- 5 ans ou plus d'expérience en gestion de produit
- 3 ans ou plus en technologie marketing, AdTech ou plateformes de croissance
- Expertise en SEO, SEM et marketing payant
- Maîtrise des outils d'analyse GA4, Adobe Analytics et AppsFlyer
Tools & skills
Source and dates
Employer career site / ATS feed · workday
- Employer posting date
- 2026-10-15
- First seen by our source
- 2026-10-16
- Source record updated
- 2026-11-06
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Marketing |
| Experience | 5+ years |
| Hours per week | 40 (estimated) |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Education | Bachelor’s degree (required), Master’s degree (preferred) |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Wal-Mart Canada Corp
| Field | Value |
|---|---|
| Open jobs on Jobsy | 4,322 |
Position Summary...
Sr. Acquisition & MarTech Product ManagerThe Senior Acquisition & MarTech Product Manager will lead the strategy and execution of our marketing technology platforms across organic and paid channels. This role partners with marketing, product, data, and engineering teams to maximize ROI, deliver scalable growth, and ensure that our Marketing Technology (Martech) stack drives customer acquisition, engagement, and retention.
This position requires expertise in SEO, SEM, paid digital channels, and social, combined with a strong technical understanding of feeds, signaling, server-side integrations, and analytics. The ideal candidate is both a strategist and an executor—able to define long-term, AI-driven vision while delivering measurable impact in the short term.
What you'll do...
Responsibilities:
Define the long-term vision and strategy for marketing technology products, identifying opportunities across SEO, AIO/GEO, SEM, Affiliates, and social channels to drive revenue growth while minimizing cost of acquisition
Own and manage product roadmaps and feature backlogs, gathering requirements from stakeholders and analyzing performance data to inform priorities.
Turn marketing and customer insights into actionable priorities, setting objectives and KPIs for lead metrics such as paid channel feed performance & content quality, as well as SEO page performance/core web vitals and indexation.
Measure success by tracking improvements in organic visibility, paid media efficiency, cost per acquisition, and customer engagement.
Partner with marketing, data science, and engineering teams to design and deliver integrated solutions, including AI-driven optimizations at scale, signals & feeds enhancements, and cross-channel automation.
Drive adoption of new and emerging technologies to enhance marketing efficiency and personalization.
Collaborate with cross-functional stakeholders to establish best practices for marketing performance tracking, automation, and optimization.
Qualifications:
Bachelor’s degree; MBA or advanced degree preferred.
5+ years of product management experience, with at least 3 years in marketing technology, AdTech, or growth platforms.
Proven expertise in SEO, SEM, paid marketing (Google Ads, Meta, Affiliates), and social media (Influencer content creation and storefronts).
Understanding of AI-driven optimization powering SEO at scale, as well as GEO to ensure content is cited/used in AI answers and AIO to ensure Walmart.ca content is broadly usable by AI.
Proficiency with analytics and attribution tools (GA4, Adobe Analytics, Appsflyer)
Ability to turn marketing strategies into technical product requirements and execution plans.
Strong analytical skills and comfort with data-driven decision-making.
Exceptional communication skills, able to bridge business and technical teams.
Experience thriving in a fast-paced, matrixed environment with competing priorities.
The pay range for this position is $91 900,00 - $126 390,00. Pay will be determined based on relevant experience.
L’échelle salariale pour ce poste est de 91 900,00 à 126 390,00. La rémunération sera déterminée en fonction de l’expérience pertinente.ㅤ
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Age – 16 or olderPreferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location…
1940 Argentia Rd, Mississauga, ON L5N 1P9, CanadaAre you currently a Walmart associate?
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