Posted 8 days ago
Commercial Manager
@ Arterra Wines Canada, Inc.
British Columbia
Overview
Arterra Wines Canada, Inc. is hiring a full-time Commercial Manager for the West region to lead regional commercial activation and revenue growth for an assigned portfolio of agency suppliers. The role covers commercial strategy, pricing and promotion analytics, supplier advocacy and sales team enablement, based in the markets served. Budgeted base pay is $85,467 to $117,517.
Responsibilities:
- Build annual and long-term commercial strategies for agency portfolio
- Own MAPPS guidelines and regional market coherency
- Optimize promotional trade investment across regions and brands
- Lead business reviews and performance action planning with partners
- Be the supplier's voice with sales teams and key account meetings
Requirements summary:
- University degree
- 6-8 years commercial, strategy or managerial experience
- CPG or beverage alcohol experience preferred
- Pricing and promotional strategy experience
- Strong data interpretation and influence skills
Tools & skills
Source and dates
Employer career site / ATS feed · workday
- Employer posting date
- 2026-10-29
- First seen by our source
- 2026-10-30
- Source record updated
- 2026-11-06
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Business development |
| Experience | 6+ years |
| Hours per week | 40 (estimated) |
| Work setting | Office, Client sites |
| Physical demands | physical low · computer high |
| Languages | English |
| Encouraged to apply | People with disabilities |
| Education | Bachelor’s degree (required) |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Arterra Wines Canada, Inc.
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Full company description
As the country’s leading producer and marketer of award-winning, globally recognized Canadian and imported wines, our core purpose is what drives why we do what we do: we believe creating wine is a shared passion. Enjoying wine, a shared pleasure. WHERE WE ARE TODAY Our mission is simple – to build brands people love. In fact, seven of the top 20 brands in Canada are proudly part of the Arterra Wines Canada family: Jackson-Triggs, Inniskillin, Sawmill Creek, Wallaroo Trail, Woodbridge by Robert Mondavi, Ruffino and Kim Crawford. We have more than 140 years of experience in the Canadian wine industry, with five estate wineries across the country and over 1,700 acres of premium vineyards. We have our pulse on viticulture and its latest innovations and most importantly, an understanding of what Canadian consumers are looking for in a bottle of wine. *** En tant que premier producteur et distributeur de vins canadiens et importés primés et reconnus dans le monde entier, notre objectif principal est ce qui nous pousse à faire ce que nous faisons : nous pensons que la création de vin est une passion partagée. Apprécier le vin, un plaisir partagé. OÙ NOUS EN SOMMES AUJOURD'HUI Notre mission est simple : créer des marques que les gens aiment. En fait, sept des 20 marques les plus importantes au Canada font fièrement partie de la famille Arterra Wines Canada : Jackson-Triggs, Inniskillin, Sawmill Creek, Wallaroo Trail, Woodbridge by Robert Mondavi, Ruffino et Kim Crawford. Nous avons plus de 140 ans d'expérience dans l'industrie vinicole canadienne, avec cinq domaines viticoles à travers le pays et plus de 1 700 acres de vignobles de première qualité. Nous connaissons la viticulture et ses dernières innovations et, surtout, nous savons ce que les consommateurs canadiens recherchent dans une bouteille de vin.
- LinkedIn followers
- 26,356
- People associated on LinkedIn
- 747
- Reported office locations
- 441 Courtneypark Drive, Mississauga, Ontario L5T 2V3, CA
- 1825 Boundary Road, Vancouver, British Columbia V5M 3Y7, CA
- 175 Chemin Marieville, Rougemont, Quebec J0L 1M0, CA
- 7857 Tucelnuit Drive, PO Box 1650, Oliver, British Columbia V0H 1T2, CA
- 4887 Dorchester Road, Niagara Falls, Ontario L2E 6N8, CA
- 2145 Niagara Stone Road, Niagara-on-the-Lake, Ontario L0S 1J0, CA
- 1499 Line 3, Niagara-on-the-Lake, Ontario L0S 1J0, CA
- 17403 British Columbia 97, Summerland, British Columbia V0H 1Z0, CA
- 1400 Rancher Creek Rd., Osoyoos, British Columbia V0H 1V4, CA
- 2575 Green Lake Road, Okanagan Falls, British Columbia V0H 1R0, CA
- Business categories
- Wine And Spirits
- Food and Beverage
- Manufacturing
- Other recorded names
- Arterra Wines Canada
- Profile identifies a recruitment agency
- No
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
As the country’s leading producer and marketer of award-winning, globally recognized Canadian and imported wines, our core purpose is what drives why we do what we do: we believe creating wine is a shared passion. Enjoying wine, a shared pleasure. WHERE WE ARE TODAY Our mission is simple – to build brands people love. In fact, seven of the top 20 brands in Canada are proudly part of the Arterra Wines Canada family…
| Field | Value |
|---|---|
| Industry | Beverage Manufacturing |
| Company size | 1,001-5,000 employees |
| Headquarters | Mississauga, Ontario |
| Organization type | Privately Held |
| Year founded | 1874 |
| Open jobs on Jobsy | 81 |
| View page |
Job Description:
Job Summary
The Commercial Manager - West, leads regional commercial activation and revenue growth for an assigned portfolio of agency suppliers. Based in the markets they serve, the role reports into the Sales function through the Market Strategy team, with dotted-line reporting to Sales Directors and Regional VPs.
Working across Portfolio, Market Strategy & RGM, Go-to-Market, Sales, Marketing, Demand Planning and Supplier teams, this role translates national brand and MAPPS (Merchandising, Assortment, Price, Promotion and Shelving) strategies into effective regional plans. The role combines customer activation, pricing and promotion analytics, forecasting, investment optimization and brand advocacy to deliver sustainable volume, value and profit growth.
Key Responsibilities
Commercial Strategy:
- Support the creation of annual and long-term commercial strategies for the Agency portfolio, ensuring necessary localization to their applicable region (s).
- Own MAPPS guidelines and market coherency across relevant regions and channels by establishing brand and product guardrails and adapting national strategies to regional market requirements.
- Understand portfolio profitability drivers and use scenario modelling, elasticity, competitive analysis and market trends to recommend pack-price architecture, channel strategies and investment priorities.
- Allocate and optimize promotional trade investment across regions and brands, reviewing promotional depth, frequency and effectiveness to maximize enterprise return on investment.
Performance & Commercial Development:
- Support internal and agency partner business reviews, performance reporting and action planning, identifying drivers of performance, risks, opportunities and white space.
- Support the commercial development of innovation business cases and launches, including pack size, regular and promotional pricing, volume forecasts, promotional mechanisms and sales toolkits.
Supplier Advocacy:
- Act as the voice of customers and regions with agency partners and leadership, while ensuring regional execution remains aligned with brand and portfolio strategies.
- Be the voice of the supplier across regional sales meetings and IBP processes. Participate in meetings with OP, NKA and Retail Key Account meetings as appropriate to drive brand advocacy.
- Participate in “work-withs” with the On Premise and Retail Sales teams to drive growth in targeted accounts
- Ensure Sales organization is expertly educated on the brand and emotionally incentivized to sell the brands
- Ensure the correct Point of Sales Materials and Sales Tools are in market with customers
- Deliver staff training & tastings to target customers to ensure the brand is top of mind
- Acts as the “face” of the brand at key events and trade shows
- undefined
What You Bring
- University Degree
- 6-8 years of related commercial, strategy, revenue growth management or managerial experience (CPG and beverage alcohol experience preferred).
- Experience developing pricing strategies, promotional tactics, portfolio plans and financial or strategic analysis.
- Proven ability to interpret multiple data sources, identify performance drivers and translate analysis into actionable recommendations.
- Strong ability to influence and collaborate across functional teams
- Proven ability to manage multiple priorities in a fast-paced environment and deliver results through strong execution.
- Excellent communication and relationship-management skills, including the ability to work effectively with third-party partners and distributors.
Compensation: Budgeted Range – $85,467.00 - $117,517.00. The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.
We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.
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