Posted 2 months ago
Compact Equipment Sales Representative (CESR)
@ Toromont Cat
Stoney Creek, Ontario
Overview
Toromont Cat is hiring a Compact Equipment Sales Representative to be the key contact between the business and its Compact Equipment customers. The role runs the full sales cycle from lead generation to delivery, with a base salary of $70,000 plus commission, a target total of $90,000 to $120,000. The position is full-time and permanent.
Responsibilities:
- Respond to customer inquiries from walk-ins, digital leads and events
- Prospect and build relationships with new and existing customers
- Recommend equipment, attachments, financing and service solutions
- Manage opportunities from first contact through closing and delivery
- Convert rental customers into equipment owners
Requirements summary:
- 3 to 5 years of sales experience
- Post-secondary education in business, sales or equipment management preferred
- Strong negotiation and closing skills
- Proficiency with CRM and digital sales tools
- Valid driver's licence with a clean record
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · ultipro
- Employer posting date
- 2026-09-22
- First seen by our source
- 2026-10-08
- Source record updated
- 2026-10-16
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Sales |
| Experience | 3+ years |
| Hours per week | 40 (estimated) |
| Schedule | day |
| Travel | air: none · ground: minimal |
| Work setting | Store, Client sites |
| Position | Sitting and standing |
| Physical demands | physical low · computer moderate |
| Languages | English |
| Driver’s licence | required |
| Education | College diploma (preferred) |
| Fields of study | Business, Sales, Marketing, Construction Management, Equipment Management |
| Perks mentioned | Retirement plan, Performance bonus, Stock or equity, Employee discount |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Toromont Cat
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Bâtissons l'avenir ensemble! - Let's Build Tomorrow Together!
Full company description
Toromont Cat est le concessionnaire Caterpillar autorisé au Manitoba, en Ontario, au Québec, au Nouveau-Brunswick, en Nouvelle-Écosse, à l’Île-du-Prince-Édouard, à Terre-Neuve et Labrador et au Nunavut. Nous nous spécialisons dans l’approvisionnement et l’entretien d’équipement neuf et usagé appuyés par un service après-vente exceptionnel. Créée en 1993, Toromont Cat est une division de Toromont Industries (TSX : TIH), une société à croissance diversifiée cotée en bourse qui a été incorporée en 1963. Notre priorité est d’offrir à nos clients des solutions qui contribuent au succès de leur entreprise. Avec plus de 300 modèles de machines et d’accessoires spécialisés dans la gamme de produits Cat, une multitude d’équipements connexes et de partenaires technologiques, un service varié et des options de location, nous pouvons répondre à vos besoins, quelque soit la tâche à accomplir. Toromont Cat is your Cat Dealer in Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, P.E.I., Newfoundland and Labrador, and Nunavut. We are dedicated to supplying and servicing new and used equipment, delivering a superior customer experience and exceptional product support to the markets we serve. Established in 1993, Toromont Cat is a division of Toromont Industries (TSX: TIH), a publically traded, diversified growth company incorporated in 1963. We are focused on offering our customers solutions aimed at making their business more successful. With over 300 machine models and specialized attachments in our Cat equipment product line, a host of allied equipment and technology partners, and varied service and rental options, regardless of your needs or the job at hand, we strive to be your first choice. For more information please visit www.toromontcat.com
- LinkedIn followers
- 58,239
- People associated on LinkedIn
- 4,032
- Reported office locations
- 3131 Hwy 7 West, Concord, Ontario L4K 1B7, CA
- 5001 Trans-Canada Hwy, Pointe-Claire, Qc H9R 1B8, CA
- 175 Akerley Blvd, Dartmouth, Nova Scotia B3B 3Z6, CA
- 140 Inksbrook Dr, Winnipeg, Manitoba R2R 2W3, CA
- 165 Urquhart Crescent, Fredericton, New Brunswick E3B 8K4, CA
- 82 Kenmount Rd, St John’s, Newfoundland and Labrador A1B 3R1, CA
- 27-71 Nuvua St, Rankin Inlet, Nunavut X0C, CA
- 130 Sherwood Rd, Charlottetown, Prince Edward Island C1E 0E4, CA
- Business categories
- Construction
- Machinery Manufacturing
- Building Material
- Mining
- Other recorded names
- Toromont Cat
- Specialties
- Construction
- Mining
- Power Systems
- Paving
- Truck
- Agriculture
- Lift
- Crushing & Screening
- Machine Control
- Governmental
- exploitation minière
- Production d'énergie
- asphaltage
- chariot élévateur
- concassage
- grands travaux
- technologie d'assistance
- and camion
- Profile identifies a recruitment agency
- No
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Toromont Cat est le concessionnaire Caterpillar autorisé au Manitoba, en Ontario, au Québec, au Nouveau-Brunswick, en Nouvelle-Écosse, à l’Île-du-Prince-Édouard, à Terre-Neuve et Labrador et au Nunavut. Nous nous spécialisons dans l’approvisionnement et l’entretien d’équipement neuf et usagé appuyés par un service après-vente exceptionnel. Créée en 1993, Toromont Cat est une division de Toromont Industries (TSX…
| Field | Value |
|---|---|
| Industry | Machinery Manufacturing |
| Company size | 1,001-5,000 employees |
| Headquarters | Concord, Ontario |
| Organization type | Public Company |
| Year founded | 1993 |
| Specialties | ConstructionMiningPower SystemsPavingTruckAgricultureLiftCrushing & ScreeningMachine ControlGovernmental |
| Open jobs on Jobsy | 260 |
| View page |
Toromont Cat is looking for a Compact Equipment Sales Representative to be the key point of contact between the business and our Compact Equipment customers. He/she will have a passion for sales and a proactive desire to connect with customers, identify opportunities, and deliver equipment solutions that help customers succeed. This is an excellent opportunity for a highly motivated sales professional who thrives in a fast-paced, customer-focused environment and enjoys owning the sales process from lead generation through delivery. Successful incumbents will have the opportunity to grow their careers within Toromont Cat, including progression into future sales representative opportunities.
Pay Type | Full Time, Permanent | |
Compensation | $70,000.00 - Base Salary | The listed base salary is just one component of our total rewards package. This role is eligible for a performance-based commission plan with target annual commission earnings of $20,000 to $50,000, resulting in a target total compensation opportunity of $90,000 to $120,000 annually. |
Our Workplace Total Rewards:
- Industry leading safety culture where your wellness is the top priority
- Affiliation of working with a “best in class” organization and the global “Caterpillar” brand
- Access Learning and Development and Educational Assistance
- Compensation program that includes:
- Competitive salary, annual performance bonus and salary review
- Pension Plan with Company match at 100%
- Employee Stock Purchase Plan with Company match
- Group Savings Plans
- Disability coverage (short and long-term)
- Employee / Family Assistance Program with access to leading medical experts
- Employee / Family Healthcare coverage (health, drug, dental, vision, out of country, and life insurance)
- Exclusive employee deals, discounts and perks with our Toromont partners
A Typical Day @ Work:
- Respond quickly and professionally to customer inquiries generated through walk-in traffic, digital leads, rental conversions, events, and referrals
- Build and maintain strong relationships with new and existing customers
- Prospect new opportunities and identify customers that would benefit from compact equipment solutions
- Determine customer requirements and recommend equipment, attachments, financing, and service solutions
- Present equipment options, pricing, trade-in opportunities, financing programs, and payment solutions
- Manage opportunities from initial contact through closing and delivery
- Convert rental customers into equipment ownership opportunities
- Participate in local events, trade shows, demonstrations, and customer engagement activities
- Maintain accurate customer information, quotes, opportunities, and follow-up activities within CRM systems
- Collaborate with internal teams to ensure a seamless customer experience
- Establish attainable monthly and yearly objectives intended to reinforce continuous improvement and achievement toward Company goals
Requirements:
- Post-secondary education ideally in Business, Sales, Marketing, Construction Management, Equipment Management, or a related program
- 3-5 years of sales experience; equipment, automotive, dealership, construction, or related industry experience is an asset
- Strong customer service and relationship-building skills
- Self-motivated, competitive, and results-oriented mindset
- Excellent communication, negotiation, and closing skills
- Ability to manage multiple opportunities and follow up with urgency
- Comfort discussing financing, payments, trade-ins, and value-based solutions
- Proficiency with CRM systems, digital sales tools, and technology platforms
- Valid driver's license with a clean driving record
About Toromont Cat
With over 7,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!
Artificial Intelligence (AI)
Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.
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