Digital Campaign Lead

Reporting to the VP of Marketing, the Digital Campaign Lead will be the single orchestrator of ThinkOn's digital campaigns and the marketing operations behind them, including the web and landing pages every campaign lands on. That means owning every digital campaign from planning through measured results, and running the build, tagging, QA, and reporting through AI agents rather than a team of coordinators. It means holding one send calendar across every email stream, so customers and partners are not over-mailed. It means making campaign data trustworthy enough that the business can see what marketing produces.

ThinkOn has a strong portfolio, a scaled partner channel, and a global footprint. Marketing is moving from many small activities to a few integrated campaigns judged on the pipeline they produce. What it needs is one senior owner who sees campaign management and marketing operations as the same job. This is not a role for someone who needs a team of coordinators to deliver. It is a role for someone who has led teams before, now treats AI agents as their team, and is energized by building the system that runs on them. AI is not a side tool in this role. It is how the work gets done, and we are looking for someone who sees accelerating and automating marketing with AI tools, and people working together with them, as the way forward.

ThinkOn is a remote-first organization. At this time, we are welcoming candidates from GTA, Ontario, Canada for this position.

Please note that this listing is for a current vacancy at ThinkOn. We are looking for qualified candidates who are eager to contribute and grow with us. If you're interested in this opportunity, we encourage you to apply soon, as we are reviewing applications on a rolling basis.

You Will Own:

• Digital campaigns: strategy, planning, and execution of every digital campaign, built around a small number of integrated campaigns that span customer, partner, and public sector audiences.
• Channel mix and calendar: email, web and landing pages, webinars, social distribution, partner co-marketing, and paid where it earns its place. This includes the send calendar across every email stream (campaign, partner, event, public sector, and newsletter).
• Web and landing pages: building, launching, and maintaining the landing pages and web pages that campaigns send traffic to, hands-on in WordPress. Both marketing leads to work hands on in WordPress and publish their own work rather than handing it off. The Narrative and Brand Lead publishes editorial content such as blog posts and thought leadership; you publish campaign pages. Agents draft copy and variants for both. You will own campaign pages end to end, including tracking, forms into HubSpot, page speed, and how each page performs.
• Campaign operations: building and launching in HubSpot, audiences and lists, list hygiene and sending reputation, campaign code on every campaign, event, and list upload, and QA before anything goes out.
• Nurture and conversion paths: the route from first touch to sales-ready lead, built with Sales, using the lifecycle and scoring definitions that Revenue Ops owns.
• Content distribution and promotion: getting blog posts, announcements, and press coverage in front of the right audiences, tagged so each one can be judged on what it produces. The Narrative and Brand Lead owns the message; you own how it travels.
• Event promotion and follow-up: digital promotion and nurture around physical events, working with the Marketing Specialist (Events), so every lead is tagged and followed up on.
• Results and reporting: a weekly read on what is producing pipeline, and the campaign numbers behind leadership reporting and award submissions, stated only where you can stand behind them.
• Agent workflows: the workflows that carry digital production (drafting, variants, scheduling, QA, tagging, and reporting), documented so the team can run them, and the review standard for what a co-op, shared with the Narrative and Brand Lead, filters before it reaches you.
• Pipeline contribution:digital share of marketing's contribution to pipeline value, the outcome you answer for.
• Boundaries: you operate HubSpot as a campaign owner, not as its systems administrator. CRM architecture, lifecycle and scoring definitions, and the attribution model belong to Revenue Ops. You own the quality of the campaign data you create, and you are first to flag where the data is wrong. Sovereignty and compliance statements are written as fact, never as legal advice, and go through human review.

You Have:

AI-native is a requirement for this role, not a bonus. You are not AI-negative or waiting for the tools to mature. You believe the path forward for marketing is acceleration and automation through AI, with humans and AI working together, and you can show it in how you already work.

Experience

• 7+ years in B2B demand generation or campaign marketing, with a meaningful portion in cloud, SaaS, or channel-led markets
• A proven record of planning, launching, measuring, and iterating multi-channel campaigns that produced pipeline, with examples you can walk through in detail
• Led a team before, and now run AI agents as the team: you have built workflows that took over real production work and can explain what you delegate and what you keep
• Run campaigns inside a partner-led or channel-led go-to-market motion, not only direct sales
• Strong hands-on WordPress skills, required: you build and maintain landing pages and web pages yourself and publish your own work, including templates, forms, tracking, and page speed, and know when to hand technical changes to a developer
• Hands-on with HubSpot and campaign reporting as a campaign builder rather than a systems administrator, and comfortable directing agencies

Craft

• Crisp writing, and the editorial eye to brief, review, and reject agent output so that nothing generic reaches the market
• The ability to read funnel and attribution data and extract what matters, and to build reporting that leaders trust
• Built workflows that other people use without being told to, so documented processes become operating tools, not files that sit in a drawer
• An AI-native operating model: AI is in your daily workflow for drafting, QA, tagging, and reporting, and you have a clear point of view on where it is useful and where it is not

Disposition

• Intense curiosity about how customers and partners respond to campaigns, not how marketing wishes they would
• Strong opinions held loosely. Your goal is team success, not being right
• A strong history of operating with autonomy and producing on a sensible cadence without needing a fully built brief
• The skills and knowledge to work as a peer with Revenue Ops, Sales, and the other marketing leads, and to hold your own in their conversations
• A builder optimism about AI: you want to hand more of the work to agents and tools, and you hold yourself and your team accountable for the quality of what they produce. Skepticism that sharpens the work is welcome; opposition to the approach is not

What we offer:

• Competitive salary
• A remote-first culture
• Flexible time-off for vacation, plus illness & personal days
• Health, dental and vision coverage (Canada and US)
• Retirement plan (Canada: RRSP match, US: 401(k) match, Superannuation)

About ThinkOn Inc. | Where Data Thrives:

Founded in 2013, ThinkOn is a managed infrastructure services provider (MISP) with a global data center footprint, focused on empowering partners to do whatever they need to do with their data. ThinkOn's team of data-obsessed experts protect clients' data like it's their own, making it more resilient, secure, actionable, and searchable. ThinkOn is Channel First and works with a global network of value-add resellers and managed service providers to provide creative, turnkey Infrastructure-as-a-Service (IaaS), Disaster Recovery-as-a-Service (DRaaS), and Backup-as-a-Service (BaaS) solutions and data management services that are fast, flexible, scalable, highly secure, and cost-effective with predictable pricing and no hidden fees. ThinkOn has data centers located across North America, the United Kingdom, Australia, and the Caribbean.

Recognized for its substantial growth and global success, ThinkOn has been named to several notable lists, including The Globe and Mail's Report on Business ranking of “Canada's Top Growing Companies” (2021 and 2022), the Deloitte Technology Fast 500 (2021 and 2022), the Deloitte Technology Fast 50 (2021), CIOReview's “Most Promising Backup Solution Provider” (2021), the Canadian Business “Growth List,” and Channel Daily News' “Top 100 Solution Providers” (2021).

ThinkOn is headquartered in Toronto, Ontario. To learn more, visit www.ThinkOn.com

Accessibility Accommodations:

ThinkOn is committed to a workforce that is reflective of diverse populations. We welcome applications from qualified individuals from all backgrounds. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and accessibility standards across Canada, ThinkOn provides accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodations, please let us know and we will work with you to meet your needs. We are committed to a selection process and work environment that is inclusive, equitable, accessible, and adheres to our corporate values.

Learn more about our corporate values at www.ThinkOn.com/values/.