Digital Marketing & Sales Coordinator

Company Description: Potential Solar, a division of Potential Engineering, is a boutique solar installer based in Calgary, Alberta. We design and install residential, commercial and farm ground-mount solar systems within a 300 km radius of Calgary. Our approach is local, educational and low-pressure, and we hold our marketing and sales to the same standard.

As a result, this role is built on trust rather than pressure: the focus is on helping clients understand their options and make well-informed decisions for their homes, businesses and farms. You will work closely with our in-house engineering team, develop technical knowledge of solar system design, and have the opportunity to grow with the company as it expands.

Role Description:This is a part-time, hybrid position with two areas of responsibility: sales and digital marketing.

On the sales side, you will handle both inbound and outbound sales and oversee all incoming leads. You will conduct site visits alongside our installation crew, present proposals, and guide each lead through to closed-won. Throughout the sales cycle, you will prepare quotes, respond to inquiries, schedule client meetings and keep opportunities and sales records accurate in HubSpot, so every client has a positive, professional experience.

The second part of the role is digital marketing. You will manage our Google Ads and Meta Ads campaigns, take ownership of our social media channels and keep our website content current, generating the leads you will go on to convert. You will also create supporting marketing materials, such as email content and presentations.

As part of a small team, you will have genuine ownership of both functions and a direct influence on how the company grows.

Qualifications & Skills

• 2+ years of sales experience in solar or home improvement, including quoting and closing deals
• Prior experience with Hubspot, CRM systems, spreadsheets, and project management softwares, with strong attention to detail and organization.
• Interest in sustainability, renewable energy, or industrial/utility sectors and willingness to learn technical concepts quickly.
• Ability to work on-site in Calgary and have a valid Class 5 driver's license.
• Sales Operations in order to manage pipeline, documentation, and internal processes effectively.
• Customer Service skills in order to engage leads and contribute to revenue growth.
• Communication skills to write clear messages, present information.

Nice To Haves

• Relevant experience in digital marketing tools and practices (e.g., social media management, email marketing, basic analytics) is beneficial.
• Post-secondary education in business, marketing, communications, engineering technology, or a related field is an asset.
• Working knowledge of SEO and GEO (generative engine optimization / AI search visibility)
• Hands-on experience managing Google Ads and Meta Ads campaigns

Pay:

• $700/month + $100 per kW commission on every closed-won project you close, paid in the month the deal is closed-won
• Example: a typical 10 kW residential system = $1,000 commission.
• Residential, commercial and farm projects all count. Larger commercial and farm systems mean larger commissions