Digital Marketing Specialist

TITLE Digital Marketing Specialist
DEPARTMENT Marketing
DIVISION NPD Canada
LOCATION Remote – Canada

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

NP Digital Canada is looking for a curious, data-driven, and hands-on Digital Marketing Specialist to join our growing marketing team. This role is ideal for someone who’s passionate about paid media, eager to deepen their expertise across multiple platforms, and excited to help clients drive meaningful business outcomes.

In this role, you’ll support the planning, execution, and ongoing optimization of paid media campaigns across a diverse client portfolio. You’ll work closely with teammates across Client Services and Account Management to translate business goals into channel strategy, performance insights, and actionable recommendations. We’re looking for someone who enjoys digging into performance data, bringing forward ideas, and contributing to a “test-and-learn” mindset that improves results over time.

To be considered, candidates must currently reside and be eligible to work in the Canada.

ABOUT THE RESPONSIBILITIES

• Assist in developing the strategic planning and channel investment strategy
  for your client portfolio
• Assist in the set up and management of paid social advertising campaigns on platforms such as Meta (Facebook & Instagram), TikTok, Snapchat, LinkedIn, Twitter, Pinterest, Reddit & others as they emerge
• Analyze day to day campaign performance against campaign KPIs
• Implement ongoing campaign optimizations, including audience targeting, ad
  copy or creative edits, and other campaign-specific adjustments
• Assist in writing effective paid social and search ad copy
• Contribute to client reporting on a weekly, monthly & quarterly basis.
• Lead client communication along with the Account Manager as it relates to paid media strategy
• Work with your clients to determine and identify which business metrics will be used to determine campaign success
• Monitor and report these throughout the campaign and deliver insights and recommendations to improve, not only, current campaign performance but to help to inform future client campaigns
• Develop a consistent test and learn culture with clients to optimize each campaign and deliver best in class results for them. As part of this process, you will be empowered to explore opportunities to include Client’s campaigns in any partner Alpha/Beta/Pilot programs that align to the client’s business objectives
• Use your passion and creativity to help develop intelligent, innovative and effective ideas and process improvements for your clients
• Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency; have a voice in meetings.

ABOUT YOU

• Bachelor’s degree in communications, Marketing or related field
• 3-5 years of paid media buying experience including internships
• Familiarity with Microsoft Excel, including knowledge of basic formulas and pivot table creation
• Excellent attention to detail and organization skills
• Successful track record of helping to build and present strategic digital approaches, recommendations, and tactics for clients
• Exceptional attention to detail, working with numbers and analyzing data
• Great written communication skills, with experience writing effective ad copy for paid social and paid search
• Experience creating strategic digital plans
• Facebook Blueprint Certification (Media Buying) or other professional program completions/certifications
• Google Analytics, or AdWords certification preferred

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees.

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.