Posted 5 days ago
Digital Marketing Specialist
@ Mainstreet Equity Corp
Calgary, Alberta
Overview
Mainstreet Equity Corp. is hiring a Digital Marketing Specialist at its Calgary head office to own in-house performance marketing for its rental housing portfolio. The role covers Google Ads and Meta Ads management, SEO and local search, analytics and reporting, and inquiry conversion, with practical AI tool use expected. The posting states a full-time, permanent, on-site position reporting to the Digital Marketing Manager, with competitive salary and company benefits.
Responsibilities:
- Manage Google Ads and Meta Ads campaigns for lead generation
- Execute SEO and local search improvements across property pages
- Audit tracking with GA4, GTM and Search Console and prepare reports
- Improve inquiry-to-tour and inquiry-to-lease conversion with CRM workflows
- Monitor competitor pricing and advertising activity
Requirements summary:
- Three to five years of digital marketing experience
- Google Ads campaigns that generate measurable leads (required)
- Hands-on Meta Ads Manager experience
- Practical, documented AI use in marketing workflows
- Strong GA4, GTM and Search Console knowledge
Tools & skills
Source and dates
Employer career site / ATS feed · adp
- Employer posting date
- 2026-11-04
- First seen by our source
- 2026-11-04
- Source record updated
- 2026-11-09
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Experience | 3+ years |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Mainstreet Equity Corp
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Mainstreet Equity (TSX: MEQ) owns and manages affordable mid-market communities in over 20 cities across Western Canada.
Full company description
Mainstreet Equity Corp. (TSX: MEQ) is a publicly traded Canadian real estate company creating value through affordable mid-market communities. With a focus on Western Canada’s urban centres, we acquire underperforming properties, renovate them to our branded standard, and deliver efficient management that benefits both residents and investors. Through this strategy, we transform overlooked assets into vibrant communities, enhancing long-term value while addressing a critical need for affordable housing in Western Canada. Today, Mainstreet owns and operates over 18,600 suites in more than 20 cities, including Calgary, Edmonton, Surrey, Regina and Saskatoon.
- LinkedIn followers
- 4,841
- People associated on LinkedIn
- 245
- Reported office locations
- 305 - 10 Avenue SE, Calgary, AB T2G 0W2, CA
- Business categories
- Real Estate
- Other recorded names
- Mainstreet Equity Corp
- Mainstreet Equity Corp.
- Specialties
- Multi-family apartments
- Property management
- Real Estate investing
- and Value creation
- Profile identifies a recruitment agency
- No
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Mainstreet Equity Corp. (TSX: MEQ) is a publicly traded Canadian real estate company creating value through affordable mid-market communities. With a focus on Western Canada’s urban centres, we acquire underperforming properties, renovate them to our branded standard, and deliver efficient management that benefits both residents and investors. Through this strategy, we transform overlooked assets into vibrant…
| Field | Value |
|---|---|
| Industry | Real Estate |
| Company size | 501-1,000 employees |
| Headquarters | Calgary, AB |
| Organization type | Public Company |
| Year founded | 1997 |
| Specialties | Multi-family apartmentsProperty managementReal Estate investingand Value creation |
| Open jobs on Jobsy | 19 |
| View page |
Performance, SEO & AI-Powered Marketing | Rental Housing
About the Company
Mainstreet Equity Corp. (TSX: MEQ) is a publicly traded multifamily real estate company with a substantial rental portfolio across Western Canada. From our Calgary head office, our marketing team supports hundreds of properties through digital campaigns, rental listings and performance-focused marketing. We are hands-on, fast-moving and focused on turning online interest into tours, applications and long-term residents.
About the Role
We are seeking a proactive, organized and technically capable Digital Marketing Specialist to take day-to-day ownership of our in-house performance marketing. Reporting to the Digital Marketing Manager, you will independently manage Google Ads and Meta Ads, strengthen SEO and local search visibility, maintain reliable tracking and reporting, and improve how rental inquiries convert into leasing opportunities.
You will work closely with marketing, leasing, operations and technical partners, taking initiative to identify issues, implement improvements and communicate results. You will collaborate with the Digital Marketing Manager on priorities and major decisions while independently owning execution and follow-through.
This is a hands-on role for someone who enjoys working directly in advertising platforms, analytics systems and digital workflows, not a primarily creative, social media or people-management position.
Practical AI proficiency is essential. You already use AI tools in your daily work to analyze information, accelerate repetitive tasks, improve campaigns and build more efficient workflows, while checking accuracy and protecting sensitive information.
What You Will Do
- Manage paid media: Own the day-to-day management of Google Ads and Meta Ads, including campaign setup, keywords, audiences, bidding, budget pacing, testing, optimization and lead-generation performance.
- Strengthen in-house execution: Take over and continuously improve campaigns established during the transition to in-house media buying. Document changes, troubleshoot issues and keep account access, tracking and processes organized within Mainstreet-owned accounts.
- Execute SEO and local search improvements: Conduct technical and on-page audits, keyword research, search-intent analysis and content improvements across city, neighbourhood and property pages. Monitor organic visibility and prioritize actionable improvements.
- Maintain reliable measurement: Audit campaign and inquiry tracking using GA4, Google Tag Manager, Google Search Console and consistent UTM conventions. Investigate discrepancies across advertising platforms, website forms, calls and CRM records.
- Turn reporting into action: Analyze performance by channel, city and property. Prepare recurring reports showing qualified inquiries, conversion rates, costs, trends, actions taken and recommended next steps.
- Improve inquiry conversion: Work with leasing and technical partners on CRM segmentation, email automation and inquiry follow-up workflows, with attention to inquiry-to-tour and inquiry-to-lease conversion.
- Optimize rental advertising placements: Allocate paid listing placements and limited advertising credits according to vacancy priorities, market demand, lead quality and results.
- Monitor market activity: Track competitor rental pricing, promotions and advertising activity, and recommend timely, practical marketing responses.
- Support website and digital initiatives: Coordinate requirements, timelines, testing and implementation with external developers and technical partners. Address SEO, tracking, content migration and inquiry-flow requirements during website improvements.
- Apply AI to practical workflows: Use AI-powered tools for campaign analysis, SEO research, content variations, reporting, competitor monitoring and process improvements. Validate outputs before implementation.
- Collaborate and take ownership: Align execution with availability, promotions and market needs. Maintain clear priorities, decisions and progress in ClickUp, and flag risks or dependencies early.
What You Bring
- Approximately three to five years of hands-on digital marketing experience, including direct responsibility for planning, launching and optimizing Google Ads campaigns that generate measurable leads. This is a required qualification.
- Practical experience with Meta Ads Manager, including managing advertising budgets, monitoring performance, diagnosing issues and improving results.
- Demonstrated use of AI tools in real marketing workflows, beyond occasional copy generation. You can explain what you used, how you applied it, how you checked the results and what improved.
- Strong working knowledge of GA4, Google Tag Manager, Google Search Console, tracking conventions and performance analysis.
- Solid SEO skills covering on-page optimization, technical fundamentals, keyword research and local search, with confidence working through a CMS.
- Ability to work confidently with Excel, dashboards and data, and translate findings into clear recommendations and actions.
- Familiarity with CRM systems, automated email workflows and lead nurturing. Hands-on implementation experience is an advantage.
- Excellent organization, attention to detail and clear communication. You can independently manage recurring responsibilities, propose improvements and recognize when a decision needs escalation.
- Experience coordinating website projects and working with external developers or CMS providers is an asset.
- Experience in rental housing, real estate, hospitality, retail or another multi-location B2C environment is an asset.
- Familiarity with RentSync, Yardi, inquiry management systems, SEMrush, Looker Studio or ClickUp is an advantage.
- Experience with workflow automation platforms such as Make or Zapier, AI assistants or integrations is an asset. Coding or building AI models is not required.
Details and How to Apply
- Location and work model: On-site at our Calgary head office
- Work type: Full-time, permanent
- Reporting line: Digital Marketing Manager
- Compensation: Competitive salary with company benefits
Please send your resume, relevant examples of campaigns you personally managed, and a short cover letter describing:
- A paid lead-generation campaign you optimized, the changes you made and its results.
- A practical way you used AI to improve a marketing workflow, including how you verified the output.
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