Digital Marketing Specialist

i24 Call Management Solutions is a Canadian company specializing in call management and customer service for clients across Canada, ranging from self-employed professionals to national multi-location organizations. The company provides customized business solutions, including call handling, web-form email management, remote worker monitoring, and data management. Recognized as one of the most technologically advanced call management services in North America, i24 leverages data collection and custom reporting to deliver actionable insights. The organization is committed to fully transparent, high-quality client service and continuous improvement in its technology and processes.

Location: In Office

Schedule: 3 Days per Week (Part-Time)

Experience Required: Minimum 5 Years

Position Summary

We are seeking an experienced and results-driven Digital Marketing Specialist to join our team on a part-time basis (3 days per week, in office). The ideal candidate will have a strong background in both paid and organic digital marketing, with expertise in Google Ads, SEO, content marketing, analytics, and lead generation.

This role is responsible for planning, executing, and optimizing digital marketing initiatives that increase brand awareness, website traffic, lead generation, and overall marketing performance.

Key Responsibilities

Paid Digital Marketing – 50%

• Develop, manage, and optimize Google Ads campaigns (Search, Display, Remarketing, and Performance Max).
• Monitor campaign performance, budgets, bids, and conversion tracking.
• Analyze campaign metrics and implement recommendations to improve ROI and lead quality.
• Conduct keyword research and competitive analysis.

Organic Digital Marketing - 25%

• Develop and execute SEO strategies to improve organic search rankings.
• Optimize website content, landing pages, metadata, and user experience.
• Create and manage content calendars to support lead generation and brand visibility.
• Monitor website performance and implement SEO best practices.
• Use SEMrush for keyword research, competitor analysis, SEO audits, backlink monitoring, and organic performance tracking.

Analytics & Reporting – 15%

• Track, analyze, and report on key marketing KPIs.
• Utilize Google Analytics, Google Search Console, Google Looker Studio and other reporting tools.
• Provide regular performance reports with actionable insights.
• Measure campaign effectiveness and recommend strategic improvements.

Digital Strategy – 10%

• Identify opportunities for growth through digital channels.
• Stay current with industry trends, algorithm updates, and emerging digital marketing technologies.
• Collaborate with internal stakeholders to align marketing initiatives with business objectives.

What Success Looks Like in the First 90 Days

First 2 weeks:

• Build strong relationships with key stakeholders and gain a thorough understanding of team workflows, priorities, and processes.
• Identify process gaps and opportunities for improvement, contributing to campaign planning and strategic direction.
• Conduct an assessment of current paid and organic media channels, evaluating performance, challenges, and growth opportunities.

First 45 days:

• Demonstrate a comprehensive understanding of and ownership over paid media channels, with a particular focus on Google Ads and search marketing performance.
• Deliver actionable reporting and insights that support business objectives and inform decision-making across the marketing team.
• Become a fully integrated team member, actively contributing to meetings, strategic discussions, and cross-functional initiatives.

First 90 days:

• Drive measurable improvements in lead generation performance and demonstrate a clear impact on marketing results and business outcomes.
• Establish paid media and lead generation as fully integrated components of the company's broader marketing strategy, ensuring alignment across stakeholders and clear visibility into goals, priorities, and execution plans.
• Expand the lead generation ecosystem beyond Google Search by identifying, testing, and scaling new paid and organic acquisition opportunities. Implement data-driven initiatives that optimize performance, increase efficiency, and support sustainable growth.

Qualifications

Required

• Minimum 5 years of experience in digital marketing.
• Proven experience managing Google Ads campaigns with measurable results.
• Strong knowledge of SEO, keyword research, and content optimization.
• Experience with Google Analytics, Google Tag Manager, Google Search Console, and SEO platforms such as SEMrush.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple priorities.

Preferred

• Google Ads Certification.
• Experience with social media advertising platforms.
• Knowledge of email marketing and marketing automation tools.
• Experience working in a B2B environment.

Key Competencies

• Strategic thinking
• Analytical mindset
• Attention to detail
• Project management
• Creativity and innovation
• Results-oriented approach
• Cross-Functional Collaboration and Stakeholder Management

What We Offer

• Flexible part-time schedule (3 days per week).
• Collaborative culture and professional work environment.
• Opportunity to make a direct impact on business growth.
• Growth opportunities in a rapidly evolving company
• Competitive compensation based on experience.
• Comprehensive group insurance program

To apply, candidates should submit a resume outlining relevant experience and examples of successful digital marketing campaigns and results.