Digital Product Manager (Multiple Levels)

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Job Description

The Product Manager Lead Consultant is responsible for contributing towards defining, delivering, and managing the lifecycle of one or more products in Allstate’s growing product portfolio. The Product Manager Lead Consultant assists with establishing strategic product vision, product discovery, roadmaps, and backlog to maximize the customer and enterprise value provided by their product. Successful Product Managers help to identify assumptions and validate those assumptions using product discovery techniques. The Product Manager Lead Consultant is responsible for working closely with key stakeholders and partners, ensuring the successful definition and execution of go-to market and communications strategies for their products.

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Who is Allstate:
Allstate Insurance Company of Canada is a leading home and auto insurer focused on providing its customers prevention and protection products and services for every stage of life. Serving Canadians since 1953, Allstate strives to reassure both customers and employees with its “You’re in Good Hands®” promise and is proud to have been named a Best Employer in Canada for nine consecutive years. Allstate is committed to making a positive difference in the communities in which it operates through partnerships with charitable organizations, employee giving and volunteerism. To learn more, visit www.allstate.ca. For safety tips and advice, visit www.goodhandsadvice.ca.

Through our Employee Value Proposition, we have worked hard to develop and nurture a culture where employees feel valued, experience personal growth, have career options and truly enjoy the work they do.

Role Designation: Hybrid

Benefits to joining Allstate

• Flexible Work Arrangements.

• Employee discounts (15% on auto and property insurance, plus many other products and services).

• Good Office program (receive up to $400 back after purchasing office equipment).

• Student Loan Payment Matching Program for Government Student loans.

• Comprehensive Retirement Savings Program with employer matched contributions.

• Annual Wellness allowance to support employees with improving health and wellbeing.

• Personal days.

• Tuition Reimbursement.

• Working within the community and giving back.

Job Description

We are seeking Digital Product Managers for multiple opportunities within Allstate Canada. These roles are across several key product domains including Finance, Billing & Payment, Broker Management and Policy Management. In this role, you will lead the discovery, delivery, and continuous improvement of digital products. You will translate business problems, customer insights, and data into clear product outcomes, working closely with engineering, design, data, business, and stakeholder teams to shape roadmaps, prioritise backlogs, and deliver measurable value.

This is an opportunity to help build product capability across diverse product teams rather than one single focused role. Customer-facing roles will require a strong customer experience focus, while backend and headless product roles will require API awareness and a clear understanding of value-led delivery.
Please note that these positions are open across Senior Consultant, Lead Consultant and Expert levels.

Accountabilities

• Translate business objectives and customer needs into clear product outcomes, success measures, and prioritized delivery plans across varied product domains.

• Own and refine product roadmaps, backlogs, user stories, and release priorities in partnership with engineering, design, data, business, and stakeholder teams.

• Define and track measurable product outcomes, including OKRs, KPIs, adoption metrics, customer experience measures, and value delivery indicators.

• Use customer insights, analytics, research, feedback, and behavioural data to identify opportunities, validate decisions, and improve digital product performance.

• Lead product discovery and delivery activities within agile, product-led, or OBD ways of working, ensuring priorities are aligned to customer value and business goals.

• Partner with stakeholders to manage dependencies, communicate progress, resolve ambiguity, and support informed product decision-making across varying levels of complexity.

• Support customer-facing product teams by championing customer experience, usability, engagement, and measurable customer outcomes.

• Support backend or headless product teams by applying API awareness, technical curiosity, and value-led prioritisation to product decisions.

• Contribute to continuous improvement by evaluating product performance, identifying risks or opportunities, and recommending enhancements that improve outcomes.

Qualifications

• All applicants must demonstrate they have the legal right to work for employment at Allstate.

• Minimum 3 years’ experience working in a product-led environment, evidenced by conducting or ownership of roadmaps, backlogs, user stories, sprint priorities, releases, or product discovery.

• Experience using product and customer data, insights, or feedback to improve customer engagement, customer experience, or customer-facing digital product journeys.

• Experience translating business objectives into measurable product outcomes using OKRs, KPIs, adoption targets, customer experience measures, revenue, cost, efficiency, or value metrics.

• Experience working with cross-functional stakeholder groups, such as engineering, design, data, operations, business, or leadership, to prioritise delivery and make evidence-based product decisions.

• Experience using product management tools, such as Agility or equivalent, to manage backlogs, user stories, and releases.

Nice to have

• Experience working on products within insurance, financial services, another regulated industry, or a customer-focused digital environment.

• Experience in or contributed to AI-driven, personalised, data-led, or automation-enabled product solution.

• Worked on at least 1 customer engagement, self-service, digital servicing, customer funnel solution, or customer-facing product journey.

• Demonstrated API, headless, backend, platform, or integration awareness.

Allstate Canada Group has policies and practices that provide workplace accommodations. If you require accommodation, please let us know and we will work with you to meet your needs.

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Skills

Agile Methodology, Backlogs, Business Case Analyses, Problem Solving, Product Management, Product Roadmap, Product Roadmapping, Product Vision, Strategic Planning, Systems Thinking, Waterfall Model

Compensation

Expected compensation for this role ranges from $ 89,300.00 - 139,300.00 annually. Actual salary offered to successful candidates will vary based on their skills and experience.

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.

Allstate Canada Group uses AI technology tools to assist in screening, selecting, assessing, and scheduling interviews with candidates as part of the recruitment process.

This job posting is for a current open role within the organization.