First seen by our source: 5 hours ago
Director, Content Marketing
@ Emburse
Toronto, Ontario
Overview
Emburse is hiring a Director, Content Marketing to own its content strategy and editorial calendar, tied to GTM campaigns and the Expense Intelligence brand narrative. The role manages a Content Writer and agency relationships, oversees AI-assisted drafting, leads AEO/GEO and SEO work, and builds a measurement framework linked to pipeline. Travel is occasional (0-10%). Education and experience requirements are stated in the posting.
Responsibilities:
- Own content strategy and editorial calendar across formats
- Map content to active GTM campaigns
- Manage Content Writer and agency relationships
- Own AEO/GEO and SEO content strategy
- Build content measurement tied to pipeline
Requirements summary:
- Bachelor's degree required, Master's preferred
- 7-10 years B2B content marketing experience
- 3+ years leading content or managing writers and agencies
- SEO and AEO/GEO fluency
- Excellent executive-level writing and editing
Source and dates
Source type not verified · apify-linkedin
- Employer posting date
- Not provided
- First seen by our source
- 2026-11-14
- Source record updated
- 2026-11-14
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Manager |
| Department | Marketing |
| Experience | 7+ years |
| Management experience | 3+ years |
| Manages people | Yes |
| Hours per week | 40 (estimated) |
| Travel | air: minimal · ground: none |
| Work setting | Office, Home |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Education | Bachelor’s degree (required), Master’s degree (preferred) |
| Fields of study | Marketing, Communications |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Emburse
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
When you manage the money, you manage the future.
Full company description
Emburse helps organizations control spend across complex finance operations with Emburse Expense Intelligence. Our AI-powered platform orchestrates travel, expense, accounts payable, procurement, payments, and card workflows so finance teams can improve visibility, enforce policy, reduce risk, and make faster decisions across entities, regions, systems, and approval structures. Emburse Expense Intelligence gives organizations real-time control over non-payroll spend, from the moment spend happens to the way it is approved, reconciled, and paid. With embedded AI, configurable workflows, ERP integrations, analytics, and automation, Emburse helps finance teams move from reactive expense management to proactive spend leadership. More than 12 million professionals across 20,000+ organizations in 180 countries trust Emburse to simplify spend management, support compliance, and create clearer financial control at scale. Emburse helps finance teams manage the money, so they can manage the future. Learn more at www.emburse.com.
- LinkedIn followers
- 67,903
- People associated on LinkedIn
- 924
- Reported office locations
- 15851 Dallas Parkway, Suite 700, Dallas, Texas 75001, US
- 160 Bloor St. East, Suite 500, Toronto, Ontario M4W 1B9, CA
- Plaça Europa, 9., Planta 7 A, L'Hospitalet de Llobregat, 08908, ES
- 1 Poultry, London, England EC2R 8EJ, GB
- Am Steinernen Stock 8, Frankfurt, Hesse 60320, DE
- Level 2/85 William Street, Darlinghurst, NSW 2010, AU
- 1410 Stanley Street, #500, Montreal, Quebec H3A 1P8, CA
- Business categories
- Software
- Business Intelligence
- Network Security
- FinTech
- Management Information Systems
- Other recorded names
- Emburse
- Profile identifies a recruitment agency
- No
- Reported total investment
- 120,000
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Emburse helps organizations control spend across complex finance operations with Emburse Expense Intelligence. Our AI-powered platform orchestrates travel, expense, accounts payable, procurement, payments, and card workflows so finance teams can improve visibility, enforce policy, reduce risk, and make faster decisions across entities, regions, systems, and approval structures. Emburse Expense Intelligence gives…
| Field | Value |
|---|---|
| Industry | Software Development |
| Company size | 501-1,000 employees |
| Headquarters | Dallas, Texas |
| Organization type | Privately Held |
| Year founded | 2015 |
| Open jobs on Jobsy | 9 |
| View page |
- Content Strategy & Editorial Leadership:
- Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership, aligned to active GTM campaigns and Emburse’s Expense Intelligence brand narrative.
- Own content-to-campaign mapping, targeting 80–90%+ of content tied to active GTM campaigns rather than produced in isolation.
- Cross-Functional Collaboration & Stakeholder Engagement:
- Maintain a standing collaboration cadence with the Social/Demand Gen team so content strategy directly informs social content and campaign amplification, without owning social execution.
- Partner with PR & AR, Product Marketing, and Demand Gen to ensure content has advance visibility into campaigns, launches, and announcements.
- Team & Agency Management:
- Manage and develop the Content Writer, providing editorial direction, review, and craft coaching.
- Manage agency and contractor relationships supporting content production, including briefing, governance, and quality control.
- Oversee AI-assisted drafting workflows, keeping human editorial judgment firmly in the loop.
- Search, AI Visibility & Measurement:
- Own the AEO/GEO content strategy, structuring content for LLM-driven discovery (ChatGPT, Perplexity, Gemini) alongside traditional SEO.
- Build and maintain a content measurement framework connecting performance to pipeline and MQA influence, not just traffic or engagement.
- Deliver a quarterly content strategy and performance readout to Brand Marketing leadership.
- Multimedia & Brand Integration:
- Collaborate with the Multimedia Creator to integrate video into the content strategy, including case studies, testimonials, and explainer content.
- Ensure all content reflects Emburse’s brand voice and messaging framework across every format and channel.
Education:
- Required: Bachelor’s degree
- Preferred: Master’s in Marketing, Communications, or a related field
- Required: 7-10 years of proven experience in B2B content marketing or content strategy, ideally in SaaS, fintech, or financial services, including 3+ years leading content strategy or managing writers and agencies.
- Preferred: Experience building or scaling a content function from the ground up, including AEO/GEO content strategy for LLM-driven discovery.
- Experience managing external agencies or freelance contributors, including contract oversight and quality governance.
Required Skills:
- Strategic Content Leadership: Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes.
- SEO & AEO/GEO Fluency: Strong grounding in SEO, plus working knowledge of emerging AEO/GEO practices for LLM-driven content discovery.
- Cross-Functional Collaboration: Comfortable shaping the work of an adjacent team (Social) without a reporting line into it.
- Leadership & Team Development: Ability to manage and grow a direct report, plus manage external agency relationships.
- Editorial Craft: Excellent writing and editing skills across executive-level and technical B2B content.
- AI-Assisted Workflow Governance: Experience building or governing AI-assisted content workflows with strong human editorial judgment.
- Measurement & Analytics: Ability to build a content measurement framework connecting content to pipeline and MQA influence.
- Excellent Communication: Strong verbal, written, and presentation skills for leadership readouts and cross-functional alignment.
- Travel Flexibility: Willingness to travel occasionally (0-10%) for team, agency, or company events.
Journal
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