Embedded Team Lead

Guild Automation

We are a Winnipeg-based startup company with two founders and twelve employees. We specialize in electronic control system (ECS) development for industrial vehicles, primarily for the agriculture and construction industries.

Opportunity

We’re looking for an Embedded Team Lead to join our growing team in a full-time role, and contribute to development of vehicle electronics and control systems. This position is intended for an experienced candidate who has led development teams, can independently solve complex embedded software problems, contribute to system-level technical decisions, and work directly with clients and multidisciplinary teams.

The successful candidate will be expected to take ownership of major software components or projects, contribute to architecture and design decisions, and provide technical guidance and mentorship to other team members.

This is an in-office role based in Winnipeg, MB.

Your primary responsibilities will include:

• Collaborate directly with clients to understand ECS requirements, pain points, performance goals, technical constraints, and project priorities.
• Design, architect, develop, integrate, and validate embedded software systems for heavy equipment and industrial vehicles.
• Develop complex embedded applications and graphical user interfaces using technologies such as C/C++, Embedded Linux, Qt, Python, etc.
• Provide technical leadership for vehicle electronics involving J1939 CAN communication, wireless communication, 12V/24V electrical systems, sensors, actuators, controllers, and vehicle electrification.
• Define and influence software architecture, system interfaces, development approaches, and technical standards across projects.
• Lead and participate in design reviews, code reviews, debugging, troubleshooting, root-cause analysis, and resolution of complex technical issues.
• Collaborate with electrical, hardware, and mechanical engineers to integrate embedded software into complete system architectures.
• Mentor and provide technical guidance to junior and intermediate developers, including supporting technical growth, reviewing work, sharing best practices, facilitating technical discussions, and helping team members resolve technical challenges.
• Support project teams by identifying technical risks, estimating development effort, communicating constraints and trade-offs, helping coordinate technical activities, and ensuring alignment on technical approaches and project priorities.
• Develop and maintain technical documentation to support engineering, technicians, field service, diagnostics, and maintenance.
• Lead or contribute to hazard analysis, risk assessments, safety requirements, verification activities, and engineering change processes.
• Promote consistency in development practices, coding standards, documentation, and technical approaches across the development team.

Our Role

We provide meaningful technical challenges, ownership over your work, and direct input into product decisions. Our goal is to create an environment where you feel supported, trusted, and motivated to build high-quality systems that solve real-world engineering problems.

Job Requirements

You don’t need to meet every requirement below. We value strong fundamentals, curiosity, and a willingness to learn.

• A degree/diploma in Electrical or Computer Engineering, or a related discipline.
• 5+ years of professional embedded software development experience in industrial, automotive, off-highway, robotics, controls, or a related environment.
• Strong proficiency in C/C++, including experience designing, debugging, and maintaining production embedded software.
• Strong understanding of embedded systems, software architecture, real-time behaviour, hardware/software interfaces, and software development best practices.
• Experience with CAN-based communication; practical experience with J1939 or similar vehicle communication protocols is strongly preferred.
• Ability to independently troubleshoot complex software and system-level issues using a structured approach.
• Experience participating in design reviews, code reviews, verification/testing activities, and technical documentation.
• Excellent written and verbal communication skills, including the ability to communicate directly with clients and multidisciplinary teams.

Nice to Have (but not required)

• Experience with Embedded Linux, Qt, CODESys, MATLAB/Simulink, or similar embedded/controls environments.
• Experience with vehicle electronics, system wiring, sensors/actuators, 12V/24V electrical systems, and vehicle electrification.
• Experience with functional safety, hazard analysis, risk assessment, safety requirements, or standards-driven development processes.
• Experience in agriculture, heavy equipment, construction equipment, industrial vehicles, or other off-highway applications.
• Previous technical leadership, mentoring, project leadership, or client-facing engineering experience.

Soft Skills

• Strong communication, collaboration, and technical leadership abilities.
• Analytical and creative problem-solving skills.
• Comfortable taking ownership of ambiguous or complex technical problems.
• Detail-oriented with a focus on quality, reliability, and maintainability.
• Self-motivated, accountable, and effective in an in-office/flexible work environment.

How to Apply

If this position sounds like a good fit, we’d love to hear from you! Please submit the following to [email protected]:

1. Resume – Highlighting your education, experience, and relevant technical skills
2. Cover Letter – Briefly explaining your interest in the role and how your background aligns
3. Portfolio, GitHub, or Project Samples (optional) – Any relevant work you’d like to share

Applications will be reviewed as they are received, so we encourage you to apply early. We thank all applicants for their interest; however, only those selected for an interview will be contacted.