Posted 19 days ago
Field Marketing Manager
@ Insight Global
Kanata, Ontario
Overview
Insight Global is hiring a contract Field Marketing Manager for SMB and Mid-Market in the EMEA territory covering UKI and Northern Europe, working with Cisco's Secure Networking, Collaboration and Cybersecurity portfolio. The role plans and runs integrated direct and partner co-marketing campaigns and events aimed at sourced pipeline and bookings. It requires 5+ years of B2B field and partner marketing in enterprise IT or SaaS, and a data-driven approach to CRM and funnel metrics.
Pay:
From $40 an hour
Responsibilities:
- Lead quarterly joint go-to-market planning with sales and partner leaders
- Design and deliver direct and co-marketing campaigns across the buyer journey
- Plan and measure regional events, partner cafes and roadshows
- Own territorial Marketing Sourced Pipeline and Bookings goals
Requirements summary:
- 5+ years of B2B field and partner marketing in enterprise IT or SaaS
- Experience with SMB and Mid-Market sectors
- Hands-on multi-channel demand generation with measurable revenue impact
- Skilled in CRM pipeline data and conversion funnel analysis
- Strong communication and influence with senior leaders
Tools & skills
Source and dates
Source type not verified · insightglobal
- Employer posting date
- 2026-10-19
- First seen by our source
- 2026-11-02
- Source record updated
- 2026-11-02
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Marketing |
| Experience | 5+ years |
| Work setting | Office, Client sites |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Insight Global
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
Insight Global is a talent, consulting, and AI company.
Full company description
Insight Global is an international talent and consulting company that delivers business outcomes in an ever-changing world. We obsess over solving problems and building solutions that move our customers further, faster. With access to top talent in more than 50 countries, our tech-enabled recruiters can build teams quickly. Our technical experts across Cloud, AI, Data, Enterprise Operations, and Applied Engineering deliver solutions tailored to each customer’s needs. As those needs evolve, so do we. As we evolve, though, we stay true to our purpose: to develop people personally, professionally, and financially so they can be the light to the world around them. It shows up in everything we do, from investing in our people to delivering results for our customers to making a meaningful impact in our communities.
- LinkedIn followers
- 5,364,002
- People associated on LinkedIn
- 20,105
- Reported office locations
- 1224 Hammond Drive, Suite 1500, Atlanta, Georgia 30346, US
- 100 King St W, Suite 5210, Toronto, Ontario M5X 1A9, CA
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- 10845 Griffith Peak Dr, Suite 200A, Las Vegas, Nevada 89135, US
- 1260 Headquarters Plaza, West Tower, 6th Floor, Morristown, New Jersey 07960, US
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- Business categories
- Content Marketing
- Small and Medium Businesses
- Podcast
- Accounting
- Finance
- Employment
- Consulting
- Business Development
- Education
- Recruiting
- Sales
- Professional Services
- Public Relations
- Staffing Agency
- Social Media Management
- Human Resources
- Information Technology
- Photography
- Creative Agency
- Marketing
- Career Planning
- Government
- Business consulting
- Management and consulting
- Other recorded names
- Insight Global
- Specialties
- Consulting
- Talent Services
- Staffing
- and International Staffing
- Profile identifies a recruitment agency
- Yes
- Reported total investment
- 0
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Insight Global is an international talent and consulting company that delivers business outcomes in an ever-changing world. We obsess over solving problems and building solutions that move our customers further, faster. With access to top talent in more than 50 countries, our tech-enabled recruiters can build teams quickly. Our technical experts across Cloud, AI, Data, Enterprise Operations, and Applied Engineering…
| Field | Value |
|---|---|
| Industry | Business Consulting and Services |
| Company size | 1,001-5,000 employees |
| Headquarters | Atlanta, Georgia |
| Organization type | Privately Held |
| Year founded | 2001 |
| Specialties | ConsultingTalent ServicesStaffingand International Staffing |
| Open jobs on Jobsy | 273 |
| View page |
Must haves:
• Business Acumen & Partner Ecosystem Expertise: 5+ years of B2B field marketing and partner marketing experience in the enterprise IT / SaaS industry, with deep familiarity in the SMB and Mid-Market sectors.
• Demand Generation Execution: Hands-on experience orchestrating multi-channel campaigns (digital, outbound, events, and content syndication) that deliver measurable revenue impact.
• Analytical & Data-Driven Mindset: Skilled in leveraging CRM pipeline data, conversion funnel metrics, and telemetry to evaluate campaign performance and make data-backed optimizations.
• Stakeholder Management: Exceptional communication and presentation skills, with the ability to influence cross-functional senior sales leaders, partner principals, and global marketing teams.
Nice to Have Skills & Experience
Key Performance Indicators (Success Outcomes)
• Marketing Sourced Pipeline (MSP) & Marketing Sourced Bookings (MSB)
• Qualified Lead Volume & Conversion Velocity (Lead-to-Pipeline Conversion %)
• Partner Co-Sell Pipeline & Bookings Growth (% QoQ)
• Customer Contact Database Growth (Target Account Opt-ins & Engagement Rates)
• 100% Budget Utilization & Program ROI
Relevant Tools & Platforms
• CRM & Pipeline: Salesforce (SFDC), Sales Console, Ace Dashboard
• Content Portals: Sales Connect, Marketing Velocity Central (MVC)
• Operations & Budgeting: Campaign tagging & tracking portal, MUSE/MLUT lead upload, CVENT/PEPE event tools, Webex
Job Description
As the Field Marketing Manager for SMB & Mid-Market, you will be the marketing business owner and trusted strategic advisor for your assigned EMEA territory UKI and Northern Europe. In this high-impact role, you will design, plan, and execute integrated direct-to-customer and partner co-led marketing campaigns and premier events that directly accelerate qualified pipeline (MSP) and closed bookings (MSB).
You will bridge regional strategy and local field execution-partnering closely with Theatre Sales Leaders, distributors, and focus partners to capture customer demand across Cisco's Secure Networking, Collaboration, and Cybersecurity architectures.
What You'll Do (Key Responsibilities)
• Strategic Sales & Partner Business Partnership:
Serve as the primary marketing advisor for aligned Country/Theatre Sales Leaders and key partner mangers. Lead quarterly joint GTM planning, aligning marketing programs to local whitespace opportunities, sales plays, and revenue targets.
• Multi-Touch Demand Generation & Campaign Execution:
Design and deliver targeted direct and co-marketing campaigns across the entire buyer journey. Activate localized digital demand generation, outbound nurture streams, and customer advocacy proof points.
• First-Party & Third-Party Experiential Events:
Plan, host, and measure high-impact regional events-including SMB/MM Partner Cafes, Distributor Roadshows, Cisco Connect sponsorships to engage key accounts and drive immediate deal acceleration. Manage external agencies and vendors, ensure compliant spend. Track program performance to maximize return on investment (ROI) continuously optimize campaign messaging and conversion rates.
• Lead Lifecycle & Pipeline Governance:
Own and achieve territorial Marketing Sourced Pipeline (MSP) and Bookings (MSB) goals. Monitor lead flow through CRM systems, champion the 5 seller follow-up SLA, and calibrate lead scoring using closed-loop sales feedback.
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